Experience

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  European Space Agency - ESA

  • Oxford, England, United Kingdom

  • Strategic Communications Outreach Expert

    • May 2021 - Present
    • Oxford, England, United Kingdom

    Strategic Communications Outreach Expert combining strategy and analysis for the Directorate of Connectivity and Secure Communications at the European Centre for Space Applications and Telecommunications together with targeted output and meticulous review.

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  Storyism Studio

  • London, UK + Remote

  • Founder & Senior Strategist

    • 2012 - May 2021
    • London, UK + Remote

    Marketing Communications consultant to technology, aerospace, advertising, public relations, sport, entertainment, and tourism organisations. Empowering digital connections by improving online user experience and inbound marketing to optimise brand interactions and sales funnels with appropriate content marketing. I also take care of brand storytelling, PR, social media, marketing campaigns, UX design, personal branding, sales support, and make sure that product / customer satisfaction is at its highest possible peak.My campaigns draw on research methodologies, lean startup principles, website / app best practice, business development, branding, marketing, advertising, public relations, journalism, information architecture, user experience research, content development, plus data analysis and reporting.Specialising in technology and engineering, using a varied range of design thinking, growth hacking, and marketing strategies.

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  Astronautin GmbH

  • Bremen, Germany - Remote

  • Space Marketing Strategist

    • Jul 2020 - Sep 2020
    • Bremen, Germany - Remote

    Market research, development, and promotion of products and services for internationally-focused commercial human spaceflight experiences and space tourism.

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  NSR, an Analysys Mason company

  • Cambridge, Massachusetts, United States - Remote

  • Market Research Analyst

    • May 2020 - Jun 2020
    • Cambridge, Massachusetts, United States - Remote

    Researcher and analyst for multiple sectors in the space industry worldwide, focusing on New Space and funding channels.

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  International Space University

  • Strasbourg, Alsace, France

  • Teaching Associate

    • Jun 2019 - Aug 2019
    • Strasbourg, Alsace, France

    Teaching Associate for the Space Management and Business Department during the ISU 2019 Space Studies Program held in Strasbourg, France.

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  Fleet Space Technologies

  • Adelaide, Australia

  • Product Marketing Manager

    • 2017 - 2018
    • Adelaide, Australia

    As Fleet’s Marketing Manager I led the product and communications strategy of Fleet’s satellite constellation mission to revolutionise the remote massive industrial Internet of Things and connect the world from space. I help set global direction and executed competitive analysis, market research, value proposition strategy, personas and customer journey mapping, market development, brand development, UX design, product marketing, inbound marketing, content creation, data analysis and measurement programs, working alongside specialist communications and design agencies to manage media and events.

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  South Australian Tourism Commission

  • Adelaide, Australia

  • Digital Marketer, Events South Australia

    • 2015 - 2016
    • Adelaide, Australia

    Lead digital marketer for the Tasting Australia and Adelaide Fashion Festival brands, support digital marketer for the Santos Tour Down Under and Credit Union Christmas Pageant. Online brand strategy, sales strategy, content strategy, website redevelopment, user experience design, information architecture, social media, email campaign development, graphic design, online community management, online advertising and retargeting, digital analysis and reporting.

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  Inpakt

  • Lisbon, Portugal

  • Co-Founder + Chief Marketing Officer

    • 2011 - 2013
    • Lisbon, Portugal

    As Co-Founder and CMO for this online social platform for non-profits, organisations and volunteers, I was instrumental in creating initial company vision, designing minimal viable product, building our hand-picked team, gaining venture capital, defining the brand, product design, user experience design, app wireframing, marketing planning, social media audience development, editorial calendar and content creation, growth hacking, plus developing the company at Nest GSV in Silicon Valley USA with one-on-one training from Facebook, Twitter, LinkedIn and Google experts at their company headquarters before handing over to local marketing and public relations experts in Lisbon.

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  The Art Monastery Project

  • Labro, Italy | San Francisco, USA

  • Marketing Director

    • 2010 - 2011
    • Labro, Italy | San Francisco, USA

    Based in Italy and San Francisco, the Art Monastery Project is an American 501(c)(3) non-profit arts organisation dedicated to cultivating personal awakening and cultural transformation through art, community, and contemplation. I was Marketing Director for the Art Monastery Project, as well as a regular performer and soloist across Europe and the USA.

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  Red Fortune Media

  • Australia

  • Brand Strategist & Communications Consultant

    • 2001 - 2011
    • Australia

    Freelance consultant in areas of business strategy, competitive analysis, integrated marketing communications, user experience design, web design, event marketing, digital marketing, advertising, and public relations campaign development.

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  YourAmigo

  • USA, UK, Asia, Australia

  • Director, Marketing & Communications

    • 2009 - 2010
    • USA, UK, Asia, Australia

    A leading global provider of scalable, performance-based, intelligent organic search marketing software services to large B2C and B2B customers in 32 countries. Global marketing and communications duties included business development, trade show development, collateral development, internal communications for teams spread throughout Australia, the UK, and the US, advertising development, article ghostwriting, company website development, global public relations, and thought leadership programs. Clients included Amazon, Avon, Dell, General Motors, Home Shopping Network, News Ltd, Reebok, SkyTV and Sony.

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  TMP Worldwide Advertising & Communications

  • Australia

  • Account Director

    • 2006 - 2007
    • Australia

    Created and managed local, national and global industry employer branding and student communication projects, working from Adelaide, Sydney, Melbourne, and Brisbane. Led and mentored a team of Account Managers and Account Executives. Developed a successful client coaching series regarding digital marketing and website design that created new projects and boosted business relationships. Clients included ABB Grain, Alcan, Anglicare, ASC Submarine Builders, BAE Systems, Bank SA, Boart Longyear, Clipsal, Hills Industries, Hudson, IKEA, KFC, Newmont Mining, Nova, Piper Alderman, Robert Walters, Santos, and Tenix.

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  Bravura Solutions

  • Adelaide, Australia

  • Marketing Manager

    • 2005 - 2006
    • Adelaide, Australia

    Strategised and delivered on national marketing campaigns, advertising, public relations, and business development programs for financial software services. Redesigned company website and email campaign platform. Marketed the newly formed company technology solutions division including branding strategy, competitive analysis, website design, product/services development, product/services naming, event management, plus design and development of sales collateral.

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  Digital + Technology Collective

  • Adelaide, Australia

  • Industry Developer, South Australia

    • 2001 - 2004
    • Adelaide, Australia

    Member-based marketing for Australia's leading digital industry body (formerly AIMIA). Established a founding committee of South Australian multimedia industry leaders and grew the SA membership base. Responsible for SA Chapter media relations, event management, marketing communications, plus membership retention and acquisition campaign development. Wrote and contributed to Australian federal policies on Broadband and Bandwidth, Copyright and Rights Management, Digital Content, eLearning, Industry Development, Entertainment, iTV, International Trade Negotiations, and Privacy. Created and managed over 30 ICT industry workshops and events of various size, scope and complexity. Board Member and Chair of the Marketing Committee for the ICT Council for South Australia, managing the creation of the state brand ICT capability SolutionCity. Vice-Chair of the Council directing discussion of issues and policy development between 10-14 senior leaders from industry, government, and education sectors.

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  Chimo Pty Ltd

  • Australia

  • Business Development Manager

    • 2001 - 2003
    • Australia

    Acquired by Deloitte in June 2005, Chimo made the Business Review Weekly Fast 100 and Deloitte Tech Fast 50 for two years running whilst in my role. Comprised of 18 technology consultants who specialised in e-commerce transaction systems and enterprise content management. Responsible for annual business development and marketing plans for Chimo’s Board of Directors, including company development, marketing communications, and media relations nationally and internationally. Won best stand design at CeBIT Australia for trade show marketing.

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  Tomato Consortium Pty Ltd

  • Australia, UK

  • Co-Founder, Marketing Director

    • 1995 - 2001
    • Australia, UK

    The Tomato Consortium was one of just six web design agencies operating in Australia in 1995. My first startup, the company consisted of 5 directors and multiple staff, both freelance and full-time. Pioneered a 24 hour client service with staff in London. Managed digital marketing and user experience for the company as well as for individual client projects. Joined with Chimo in 2001.