Experience

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  Pacific International Lines (PTE) Ltd

  • Singapore

  • General Manager, Corporate Communications

    • Aug 2021 - Present
    • Singapore

    I oversee the corporate communications function of Pacific International Lines (PIL). As PIL is going through transformation, my role is to develop a strategic communications framework which will support the shipping company’s next phase of growth.

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  Echo Corporate Consultancy Pte Ltd

  • Singapore

  • Partner

    • Feb 2021 - Aug 2021
    • Singapore

    I am a Partner at Echo Corporate Consultancy Pte. Ltd, which I set up to assist companies and organisations with aspirations to accelerate the growth of their reputation management capabilities. Echo offers strategic advisory services in:• Corporate communications• Investor relations• Crisis communications and issues management• Branding (alignment of corporate identities with corporate vision)• Media and crisis communications training

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  Surbana Jurong Private Limited

  • Singapore

  • Group Chief Communications and Branding Officer

    • May 2018 - Dec 2019
    • Singapore

    I was responsible for the overall communications and branding of Surbana Jurong Group, one of Asia's largest urban and infrastructure consulting firms with a global workforce of 16,000 employees in 40 countries. It offers full suite of design and engineering capabilities through member companies - AETOS, B+H, KTP, Robert Bird Group, SAA, Sino-Sun and SMEC. I led a branding, corporate and marketing communications team of 10 comprising sub-teams in Singapore and Australia. In 2018, I oversaw the strategic integration communications when Surbana Jurong acquired B+H and later SAA in early 2019.

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  National University Health System

  • Singapore

  • Group Director, Communications Office

    • Mar 2016 - Apr 2018
    • Singapore

    As Group Director, Communications Office of the National University Health System, or NUHS, I oversaw the communications function of the public healthcare cluster and its entities - National University of Singapore’s medical, dental, and public health schools, the National University Hospital, Ng Teng Fong General Hospital, Jurong Community Hospital, Jurong Medical Centre, the National University Heart Centre, Singapore, the National University Cancer Institute, Singapore, the National University Centre for Oral Health Singapore, National University Polyclinics and a regional health system comprising primary care networks and step-down care facilities for the Western part of Singapore. During my tenure, I led integration communications efforts across the 12 institutions when NUHS merged with Jurong Health Services, and was instrumental in developing NUHS' new vision, mission and core values which was essential in laying the foundation for an effective merged NUHS cluster. I also established the communications teams of National University Polyclinics and the upcoming Alexandra Campus which NUHS is taking over.

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  Keppel Corporation Limited

  • Singapore

  • Deputy General Manager, Group Corporate Communications

    • Apr 2008 - Jun 2015
    • Singapore

    As the second-in-command of the 25-member strong Group Corporate Communications department at Keppel, I provided strategic counsel on all aspects of communications matters and issues to companies in the Keppel Group.I led working teams in the proactive engagement and communications with the media, through media releases, media interviews and other media activities.My experience at Keppel also spanned investor relations, mainly responsible for shareholder communication via roadshows, meetings, conferences, annual financial reports, webcasts and websites.

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  ExxonMobil Asia Pacific Pte Ltd

  • Singapore

  • Communications Manager, Public Affairs Shared Services Centre

    • Aug 2006 - Apr 2008
    • Singapore

    I was responsible for managing and enhancing ExxonMobil’s corporate image and reputation in Singapore through planning and implementing an effective integrated communications strategy which conveys consistent messages across all relevant stakeholders.As Communications Manager, I also need to provide proactive, effective and strategic media counsel in support of the business objectives of the downstream business in Singapore and Chemical business in Asia Pacific. In addition, enhancing ExxonMobil’s media preparedness and awareness in the event of crises was also in my job scope.

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  Temasek Holdings Pte Ltd

  • Singapore

  • Director, Corporate Communications

    • May 1999 - Jul 2006
    • Singapore

    • Built, developed and transformed the company’s corporate communications function into a professionally-run unit, operating on industry best practices. • Instrumental in helping the company build good media relationships in Singapore and in many countries in Asia. • Initiated a PR networking forum among the companies in the group, with the aim of facilitating the sharing of views and best practices within the group. • Instrumental in positioning Temasek as an active shareholder and investor in the region with focus on sound corporate governance and a strong network, through proactive media engagement, speaking opportunities for Chairman and CEO, media announcements, media conferences, among others• Responsible for the inaugural annual report of the company in 2004, the first in 30 years, as part of the demystifying process for Temasek. • Developed and implemented regional communication strategies for Temasek’s overseas offices in India, China and Vietnam, and also in other parts of Asia such as Thailand, Korea, Indonesia and UK.

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  Singapore Central Provident Fund Board

  • Singapore

  • Public Affairs Executive

    • Apr 1998 - May 1999
    • Singapore

    • Provided PR and publicity support to strengthen communications with employers, an important stakeholder of the CPF Board. This includes the launch and production of a newsletter for employers in the major Singapore dailies, revamp of training programmes for employers and the promotion of electronic submissions and payments among employers.• Managed publicity programmes tailored for CPF members like Medisave and MediShield as well as the Minimum Sum Scheme. Was also involved in a high-level public education programme on early retirement planning aimed at encouraging Singaporeans to plan early for their retirement.• Organised and conducted visits to the Board by foreign delegations and other government organisations, as well as external talks at tertiary institutions, hospitals, community centres and other associations.

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  Singapore Airlines

  • Singapore

  • Public Affairs Executive

    • Sep 1994 - Oct 1996
    • Singapore

    • Management of media relations for SIA with the English and Chinese press in Singapore as well as those in North Asia (China, Japan, Korea, Hong Kong and Taiwan).• Provided public relations support to a number of SIA’s subsidiaries: SilkAir, the SATS group of companies and SIA Properties.• Responsible for handling and evaluating requests for corporate sponsorship, as well as managing the overall corporate community relations plan of SIA.• Organised public and media visits to SIA’s facilities.

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  Japanese Chamber of Commerce & Industry, Singapore

  • Singapore

  • Public Relations Manager

    • May 1990 - Aug 1994
    • Singapore

    • Liaison person between the Chamber and other business organisations as well as government bodies. Organised joint business meetings and dialogue sessions with the relevant authorities.• Responsible for all areas of media and public relations work.• Involved in the research, planning, implementing and compilation of surveys (e.g. wage and benefits survey, survey of Japanese business activities in Singapore etc.)• Started the JCCI Singapore Foundation, a charitable organisation set up by the Chamber, and subsequently became its overall administrator and publicity manager. Achieved great recognition and success in its support of the arts and culture, as well as sports, in Singapore.