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Esther Xiao is a seasoned financial market professional with expertise in content operations, market research, and financial news analysis. She has worked with top companies such as Tencent, Avic Capital Co., Ltd., and Stansberry Research, producing high-quality content for various platforms. Esther holds a Master of Business Administration (MBA) degree from the University of Illinois at Chicago and a Bachelor's degree from Beijing University of Posts and Telecommunications.

Experience

  • TIGER BROKERS
    • 中国 北京市 朝阳区
    • Global Stocks Markets Community & Content Operations Manager
      • Nov 2021 - Present
      • 中国 北京市 朝阳区

      ·According Users Journey, Serve SG, AU,NZ, MS and etc markets Investors,Investment & Trading PGC & UGC Content produce and Quality Improve Guidance Operations·Top writer and Chief editor of US stock market, HKEX, SGX, ASX market content. Lead team produce more than 120 columns. ·Comprehensive Corporate With over 600+Profession Institutions, Investing Gurus & KOLs Globally. ·Set daily/weekly/ monthly plans for online topics and theme activities to increase community UV and PV,to increase the retain rate and trading transactions.

  • Stansberry Research
    • 中国 北京
    • China Market Operations Manager
      • Nov 2019 - May 2021
      • 中国 北京

      Content operation: Mining and editing the Investment Research Report From HQ investment research company from 0-1, and operating on nearly 30 platforms, got high praise rateProduct creation: Fully participated in the build up of U.S. stock research and investment product , including the the idea of name, description, market comparison, daily marketing promotion and customer communicationPlatform cooperation: Build p VIP cooperation with domestic mainstream financial medias (special manuscript, live broadcast of major events, discussion on product sales strategy)Marketing realization: develop and connect with important partners of several major securities companies, launch the content of the landing key platforms, and improve the details of copywriting of marketing and help the sales.

  • 凤凰网
    • 中国 北京市区
    • Global Financial Markets News Operations
      • Nov 2016 - Oct 2019
      • 中国 北京市区

      Job Description: more in-depth gaining the ability of mining, production, and operating high-quality content.Media cooperation: Manuscript cooperation, content collaboration including translation with both mainland and international mainstream financial media,like Toutiao.com,CBN, Time magazine,Securities times;Global Times, Investing.com, marketwatch.com, CNBC,BBC, The New York Times, and etc.Content Management: page news content management daily,tracking readers' reading habits,mining and pushing good and suitable articles and etc to gain the higher click rate,longer user reading time.Custom product: Daily Global Financial Markets News Collection,Global listed companies updates, US equities trend content composition,breaking news(Market\industry\policy\company) live stream and etc.Original writing:Market trend/company’s financial reports analysis,the Financial policy interpretation ( Federal Reserve meeting/ Interest rates), Theme broadcasting of major financial events( like Warren Buffet shareholders' meeting, US presidential election,Br-exit and etc.)Conferences Interview: Invite and interview famous financial figures or decision-makers to produce influential opinion articles.Experienced in China-US economic and trade negotiation (US 2019); Smart Technology Innovation Development Summit Forum (Shenzhen 2019); aff International Financial Forum (Hong Kong 2018); China development high level Forum (Beijing 2018); Summer Davos annual meeting (Dalian 2017); Boao Forum for Asia (Hainan 2017); top level economic meeting (Shanghai 2017), etc.

  • Tencent
    • 中国 北京市区
    • US Equities Markets News Operations
      • Nov 2014 - Oct 2016
      • 中国 北京市区

      Job Description: comprehensive operated the international financial market (es: US equities)content for Tencent News APP, Website and Vertical stock APP. Strongly established the editorial and content operating skillsContent operation: Covered the news updates on US stock market,European stock market, crude oil, gold and foreign exchange, etc. Participated in the operation and promotion of Tencent news APP, Tencent US stock channel, Tencent securities official WeChat account, online websites.New media relationship expansion: independently invited hundreds of self media resources on US equities and global financial markets area registered in Tencent platform , and managed wechat group.Translation Management: Managed the translation of articles, proofreading and reediting the translating team of foreign media content. Experts Resource: communication and coordinate with third-part content provider, especially the resources from academic and political KOL, Top decision makers, and Economics Think Tank, etcOther participation: IPO and US stock data check, competitor products comparison;7 * 24-hour live financial information, major events thematic broadcasting planning, year-end planning, etc.

    • A Share Stocks Trading Consultant
      • Jan 2009 - Aug 2011
      • 中国 北京

      *Provided clients with investment information & technical trading tutors to individual investors on the A-share Market through online tools.*Worked with Company group for Fund or New IPO roadshow, sold Public funds, Private equity funds & bank financing products.*Acquired 180 clients individually during 2009-2011, maintained the NO.1 performance over 6 months continually in the company.*Brought Customer Assets (18million RMB), Trading Volume (1.3billion RMB), and Net Commission (1.5millon RMB)*Built online platforms and off line meetup services for over 300 investors, interaction timely and frequently, which services super than company's.

Education

  • 2011 - 2013
    University of Illinois at Chicago
    Master of Business Administration (MBA), Finance and Riskmanagement
  • 2005 - 2009
    Beijing University of Posts and Telecommunications
    Bachelor's degree, Statistics\Business Analysis\Economics\Marketing-Strategy\Advertisement\CRM\ERP\PS\Micsoft\

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