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Esther Fung profile image

Esther Fung

Chief Executive Officer at Yiu Fung Hong Kong Ltd.
Intro Book
Esther Fung, a seasoned CEO with 24 years of experience in luxury products, wine, and fashion, holds a WSET and Grands Crus of Bordeaux certification, and is fluent in French, with expertise in product development, trade shows, marketing, and management.
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Location
Hong Kong SAR, HK
Skills
  • French
  • Product Development
  • Trade Shows
  • Marketing
  • Management
  • Show all
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Bio

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I am Esther Fung, based in Hong Kong SAR, with a strong background in product development, brand management, and marketing. I am fluent in French, which has been instrumental in my role as Chief Executive Officer at Yiu Fung Hong Kong Ltd., where I have been promoting French wines in the China Hong Kong market for over 11 years. My experience also includes leading operations at Akina Hong Kong Ltd. and Henway Metalware Products, where I focused on luxury product manufacturing. I hold multiple qualifications in wine stewardship from prestigious institutions, enhancing my expertise in the food and beverage sector. My educational background in Foreign Trade and Business Administration complements my extensive experience in logistics management and trade shows, making me a versatile leader in the luxury goods and beverage industry.

Experience

  • Yiu Fung Hong Kong Ltd.
    • Shenzhen China
    • Chief Executive Officer
      • Dec 2011 - Present
      • Shenzhen China

      Promote French wines in China Hong Kong market.

  • Akina Hong Kong Ltd.
    • Hong Kong
    • Chief Executive Officer
      • Oct 2017 - Present
      • Hong Kong

  • Henway Metalware Products (Shenzhen) Co. Ltd.
    • China
    • Chief Operations Officer
      • Aug 2014 - Present
      • China

      Luxury products manufacturing

  • Henway Global Ltd.
    • Hong Kong
    • Chief Operation Officer
      • May 2013 - Sep 2017
      • Hong Kong

      Luxury Products for Worldwide Brand

  • Debbi Concepts
    • Hong Kong
    • Chief Executive Officer
      • Feb 2003 - Feb 2010
      • Hong Kong

      Creative, development, production, sales & logistic for brand "debbi" and distribute to Worldwide market (mainly Europe).

  • Libro Classico Hong Kong Ltd.
    • Kowloon
    • Marketing Manager
      • 1995 - 1997
      • Kowloon

      Develop new product range for Germany & Switzerland market.

  • Ting Kei Imitation Jewelery Mfy.
    • Kowloon
    • Export Manager
      • 1993 - 1995
      • Kowloon

      Increase 80% turnover in year 1993.

  • Ting Kei Imitation Jewellery Mfy.
    • Kowloon
    • Executive Secretary
      • 1990 - 1993
      • Kowloon

      Arrange all Trade shows for promoting the new range of products.Create idea with new material and follow the fashion trend to develop new products.

Education

  • 2012 - 2012
    Asia Wine Service & Education Centre
    WSET, Wine Steward/Sommelier
  • 2012 - 2012
    L'Ecole du Vin
    Grands Crus of Bordeaux, Wine Steward/Sommelier
  • 2011 - 2011
    The University of Hong Kong
    WSET, Wine Steward/Sommelier
  • City College
    Foreign Trade & business adminstration
  • Kowloon Tong Secondary School
    Form 5, Biology/Biological Sciences, General

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