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Bio

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Esther Fu is a seasoned professional with expertise in management, team building, and product development. With a Level I CFSP certification and a Bachelor of Science degree from Oxford Brookes University, she has a strong foundation in food equipment manufacturing. Her experience spans over 20 years, including roles as VP of Design at Q'SON KITCHEN EQUIPMENT PTE LTD and Assistant Manager, Project Design at Fabristeel Private Limited.

Credentials

  • BCG RISE Certification of Completion Digital Sales and Marketing Program
    RISE by DigitalBCG Academy
    Sep, 2021
    - Apr, 2026
  • BCG RISE Distinction Top 10 Pay-Per-Click & E-Mail Marketing
    Boston Consulting Group (BCG)
    Aug, 2021
    - Apr, 2026
  • BCG RISE Top 2 E-commerce Store Design & Setup Project (Shopify)
    Boston Consulting Group (BCG)
    Aug, 2021
    - Apr, 2026
  • Change Management for Projects
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Adaptive Project Leadership
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • B2B Marketing Foundations
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • B2B Marketing Foundations: Pricing Strategies
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • BIM Foundations
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Key Account Management
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Measure Salesforce Effectiveness
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • SketchUp 2019 Essential Training
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Strategic Partnerships
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Writing a Marketing Plan
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • BCG RISE Top 2 Business Essentials Group Project
    Boston Consulting Group (BCG)
    May, 2021
    - Apr, 2026

Experience

    • VP of Design
      • Aug 2021 - Present
      • Singapore

    • Assistant Manager, Project Design
      • Apr 2012 - Jun 2016

      - To provide clients with plans and consultation services, such as equipment layouts & lists, M&E layouts & schedules and elevation drawings for all types & scales of catering establishments.- To attend discussions/meetings with clients (require from sales persons).- To explain the design concept and/or operation flows of the design to clients.- To provide shop drawings for individual fabrication equipment.- To co-ordinate & follow-up with working partners, such as interior designers, kitchen consultants, colleagues in Sales, Costing, Purchasing, Project, Production Dept (internal), etc.

    • Senior Engineer, Project Design
      • Dec 2006 - Mar 2012

    • Engineer, Design
      • Nov 2004 - Aug 2005
      • Singapore

    • Designer
      • Apr 2004 - Oct 2004

    • Designer
      • Jan 1995 - Aug 2003
      • Singapore

Education

  • 2014 - 2021
    CFSP North American Association of Food Equipment Manufacturers (NAFEM)
    Level I CFSP
  • 2005 - 2006
    Oxford Brookes University (United Kingdom)
    Bachelor of Science
  • 2004 - 2004
    NCC Education
  • 2003 - 2003
    NCC Education
  • 1993 - 1993
    Ngee Ann Polytechnic
  • 1993 - 1993
    Ngee Ann Polytechnic
  • 1991 - 1993
    ITE Balestier, Singapore
  • 1989 - 1990
    Chiang Kai Shek College, Philippines
  • Concordia Lutheran High School - North Point, Hong Kong
  • Chung Cheng High School (Branch), Singapore
  • Choon Guan Primary School, Singapore
  • Java Road Government Primary School, Hong Kong

Suggested Services

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Industry Focus. “Retail Office Equipment”

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