Experience

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  Estratek Startup + Corporate

  • Growth Leader

    • May 2024 - Present
    • Medellín

    I am currently working as a growth leader at Oliver, a direct-to-consumer (DTC) company owned by a large corporation in Colombia. Oliver specializes in producing and selling ready-to-eat food through e-commerce.

    Key responsibilities:

    - Creating a growth system for Oliver.
    - Developing an acquisition strategy that primarily focuses on paid channels, including Meta Ads and Google Ads.
    - Building and executing retention and referral strategies.

  • Marketing Leader

    • Jun 2022 - May 2024

    Pioneered the "startup as a service" model in Colombia and Latin America, creating new businesses within corporate environments. I worked on the scaling phase of the pet e-commerce project called Manchas, under Estratek.

    - Responsible for marketing efforts including SEO, SEM, social paid traffic, social media management, email marketing, CRM management, and radio advertising.
    - Managing an overall budget of USD 9.500 across SEM and Social Ads Channels.
    - Leading brand awareness strategy.

• 

  Demand Frontier

  • Digital Media Manager

    • May 2024 - Feb 2025

    Demand Frontier is a U.S.-based B2B digital marketing agency serving clients nationwide. As a Digital Media Manager, I contribute to strategy development and oversee the execution of paid media strategies for my assigned clients.

    Key responsibilities:

    - Managed and optimized campaigns across Meta Ads, Google Ads, 6sense, and LinkedIn. Budgets between $12,000.00 and $45,000.00 USD
    - Created live reports using Looker Studio and analyzed data from Google Analytics and paid platforms to refine strategies and improve performance.

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  Car Center International

  • Marketing Director

    • Feb 2020 - Aug 2020

    Car Center is a solution center offering driving lessons, automotive diagnostics, and testing of car and motorcycle emissions. In the first month, we sold USD 5.000 with a digital marketing strategy and an investment of USD 280 in Facebook Ads.
    - Customer segmentation.
    - Benchmarking.
    - Social media management.
    - Lead generation.
    - Opening new acquisition channels: Facebook Ads.
    - Website redesign.

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  LeBlanc Flowers

  • Sydney, Australia

  • Social Media Manager

    • May 2019 - Sep 2019
    • Sydney, Australia

    LeBlanc is an online flower shop, located in Sydney, Australia.
    - Engaging in content creation for social media channels
    - Responsible for paid traffic channels strategy and execution: Facebook Ads, and Google Ads.
    - Community management

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  FGA

  • Intern

    • Nov 2017 - May 2018

    FGA is a company that supports various types of credit for individuals, including education loans, motorcycle financing, free investments, and credit cards, among others.
    - Support endormaketing strategy creation and execution.
    - Contributed to the implementation of loyalty marketing strategies.
    - Benchmarking

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  Rojo Anteojo Agency

  • Client Account Manager

    • Aug 2017 - Nov 2018

    Rojo Anteojo was a branding and digital marketing agency specializing in building and developing brand identities for companies. The agency also offered services such as lead acquisition, website design, social media management, and paid media management.
    - Strategic marketing consultancy.
    - Brand identity creation.
    - Key account manager.
    - Digital marketing leader.

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  Viajando Sin Afán

  • Business Partner

    • Dec 2017 - Aug 2018

    Viajando Sin Afán is a Colombian travel agency focused on responsible tourism in latin America.
    - Development and execution of customer acquisition strategies.
    - Tourist guide

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  La Saucier

  • Co-founder

    • Jan 2016 - Dec 2017

    La Saucier was a sauce company that I co-founded with a friend. We cooked and sold various kinds of unique sauces.
    - Responsible for creating and implementing digital marketing strategy: Social media management, website creation, and content creation.
    - Supporting the production process, including, cooking, packaging, and delivery.
    - Salesman.