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Bio

As the co-founder of an AI consulting firm for enterprises in the US and Latin America, I lead a technical and operational team, developing Generative AI projects. Additionally, I co-founded a thriving HR and payroll platform with over 30,000 active users, blending project management and marketing expertise. With 11 years in startups and multinational companies, I have consistently driven revenue growth, expanded into new markets, and achieved market fit. My experience includes leading cross-functional teams across marketing, sales, product development, engineering, design, and operations. I excel at initiating and managing projects from inception to success.

Experience

  • KMELEON
    • Miami
    • COO
      • 2023 - Present
      • Miami

      Led a cross-functional team (HR, Engineering, Operations, Marketing, Sales & CX) to achieve a 200% increase in revenue quarter to quarter, while driving significant operational excellence.

    • Colombia
    • Software Development
    • 1 - 100 Employee
    • Country Manager
      • 2022 - 2023

      Spearhead the strategic expansion of the company into the Mexican market, overseeing all aspects of the business and providing leadership to cross-functional teams including product, marketing, sales, and operations. Achieved 35% growth in Monthly Recurring Revenue (MRR).

    • Product Manager
      • 2019 - 2022

      Led ideation, customer research, and development of 10+ user-centric digital platforms for Latin American workers (4.5/5 CSAT).

    • Head of Marketing
      • 2016 - 2019

      Led the marketing team from inception to product-market fit, acquiring +30K active users in a B2C market.

    • Online Marketing Coordinator
      • 2014 - 2016

      Regional leader of the online strategy of the company (social media, Email marketing, SEM, SEO, blog, CRM) - remote working with Zurich and local agencies.

    • Colombia
    • Business Consulting and Services
    • 100 - 200 Employee
    • Community Manager
      • 2012 - 2012

      In charge of setting the online marketing and communication plan for more than 7 Colombian startups and companies.

Education

  • 2013 - 2013
    ISTITUTO EUROPEO DI DESIGN
    MASTER IN MARKETING, COMMUNICATIONS AND ADVERTISING IN NEW MEDIA, marketing
  • 2009 - 2012
    JORGE TADEO LOZANO UNIVERSITY
    PROFESSIONAL ADVERTISING DEGREE, Marketing
  • 2008 - 2008
    EMBASSY CES
    ENGLISH CERTIFICATE (C1 ENGLISH LEVEL), english

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