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Eslam A.raslan is a seasoned marketing professional with 20+ years of experience in managing marketing strategies, sales, and customer service. He has a strong background in market research, competitive analysis, and budget management. Eslam holds a Bachelor of Commerce degree from Suez Canal University and an Associate's degree in Marketing/Marketing Management from The American University in Cairo.

Experience

    • Partner & General Manager
      • Oct 2015 - Present
      • Kuwait

    • Marketing Manager
      • Oct 2012 - Oct 2015
      • Kuwait

      •Work with other departments, such as market research and product development, to determine the demand for the company’s products and services and identify potential markets •Develop marketing, advertising and public relations strategies •Develop strategies to establish prices that ensure customer satisfaction while maximizing profits and market share •collaborate with sales, product development and other departments to monitor trends and need for new products and services •Focus on the customer, finding vendors, monitoring the competition, owning the brand, communicating internally, effectively managing a budget and planning and executing strategies •conduct extensive research regarding the market, competitors and customer base •Manage and coordinate marketing staff and their daily activities •Develop and implement marketing plans and projects •Manage the productivity of the marketing plans and projects •Monitor, review and report on all marketing activity and results •Conduct market research by an analysis of customer research, current market conditions and competitor information.

    • Assistant Manager- Commercial Department
      • Jun 2009 - Oct 2012

      •Solve all problems that may face the Central Market branches•Creating a marketing plan and establish pricing and advertising strategies•Drafting and preparing weekly and monthly reports, which reflect the market performance by showing the corporation commitment to the purposed target•Monitoring the managers of the central markets, and solving any problems relating to customers•Responsible for the marketing activates in the corporation and setup the appropriate marketing planes for the FMCG•approve the new products from its purchasing to storing, and marketing, controlling, and developing the cosmetic’s sections to boost its sales index •Supervising books and stationeries stores by dealing with the supplier companies of such, and determining the pricing policy in order to define the profit edge•conduct extensive research regarding the market, competitors and customer base•Determine and manage the marketing budget, deliver marketing activity within agreed budget, negotiate costs with suppliers, liaison with media and advertising•Conceptualize, and implement the marketing of the company’s own brands/private labels •Manage the category managers responsible for specific product segments •Ensuring that the company responds quickly to changes in the market by initiating tactical marketing activities in retail market to counter local competitor activity •Improving the sale ability of the entire product range by managing the use of marketing resources •Ensuring that Marketing activity operate cost effectively and yield maximum results •Setting Promotional activity direction for Sales and Merchandising team •Coordinating with team to provide strong brand and Private labels image with customers and consumers•Conducting frequent retail market audit analysis and submit to the management on time•Sustaining positive team spirit by working together with sales and merchandising team and dealing with problem situations firmly and decisively

    • Marketing Manager
      • Feb 2008 - Jun 2009

      •Work with other departments, such as market research and product development, to determine the demand for the company’s products and services and identify potential markets •Develop marketing, advertising and public relations strategies•Develop strategies to establish prices that ensure customer satisfaction while maximizing profits and market share•collaborate with sales, product development and other departments to monitor trends and need for new products and services•Focus on the customer, finding vendors, monitoring the competition, owning the brand, communicating internally, effectively managing a budget and planning and executing strategies•conduct extensive research regarding the market, competitors and customer base•Manage and coordinate marketing staff and their daily activities•Develop and implement marketing plans and projects •Manage the productivity of the marketing plans and projects •Monitor, review and report on all marketing activity and results •Conduct market research by an analysis of customer research, current market conditions and competitor information.

    • Sales Executive
      • Dec 2006 - Feb 2008

      •Sell of insurance policies especially individual life insurance policies•Collect the new and renewal premiums from own costumers•Participate in the exhibitions and promotional campaigns•Prepare the new proposals for prospects•Complete customer service to the existing costumers•Compile of weekly report comparing actual to targets and submission

    • Marketing Executive
      • Dec 2003 - Dec 2006

      Al-Sada General Trading & Contracting Establishment has engineered a professional mechanism of service, reliability, quality assurance and continuous growth and expansion in various fields with approximately twenty-five years of experience in Kuwait and the Gulf Markets. My role in Al-Sada Corporation was as follows:Market safety, security equipments and UniformsParticipate and Preparing the TendersConstant Review of Open Bank GuaranteesHandle Insurance Related MattersSupervise the Annual and Routine Stock inventoryRoutinely Follow up with the V.V.I.P Costumers for pending payments and Costumer Service

    • Sales Supervisor
      • Sep 2002 - Dec 2003

      Job Description in Precise form:Preparing weekly sales reportsSupervising the sales in company-owned Sales OutletsCoordinate with the top management to prepare sales targets and projectionsChain marketing for company’s products in the cooperative societies and super markets

    • Sales Man
      • Jan 1999 - Aug 2002

      Sale office equipment and stationery in company Showroom

Education

  • 2000 - 2002
    The American University in Cairo
    Associate's degree, Marketing/Marketing Management, General
  • 1996 - 2000
    Suez Canal University
    Bachelor of Commerce, Computer Science and Statistics
  • 1993 - 1996
    English American school
    Good, Business Administration and Management, General

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