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Erin Tait profile image

Erin Tait

Group Planning Director at Fallon
Intro Book
Marketing strategist with expertise in customer insight and brand development.
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Location
Minneapolis, Minnesota, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency
Skills
  • Customer Insight
  • Integrated Marketing
  • Strategy
  • Creative Strategy
  • Brand Architecture
  • Show all
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Bio

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Erin Tait is a seasoned marketing strategist with expertise in customer insight, integrated marketing, and brand development. She has over 20 years of experience in the industry, having worked with top agencies and clients as a Group Planning Director, Strategist, and Freelance Consumer Insight Strategist. Erin holds a Bachelor's degree from McGill University and is proficient in English and French.

Experience

  • Fallon
    • Minneapolis, Minnesota
    • Group Planning Director
      • Nov 2016 - Present
      • Minneapolis, Minnesota

  • Erin Tait Strategy
    • Greater Minneapolis-St. Paul Area
    • Strategist
      • Mar 2014 - Dec 2016
      • Greater Minneapolis-St. Paul Area

      I partner with agencies and clients on a variety of strategic projects.

  • OLSON
    • Director of Brand Strategy
      • Feb 2009 - Jan 2014

  • Self-Employed
    • Freelance Consumer Insight Strategist
      • Oct 2002 - Jan 2009

      Helping marketers and their partners/agencies gain consumer insight to inspire smart, creative, and strategic brand ideas.

  • Fallon Worldwide
    • Group Planning Director
      • 1995 - 2002

  • BBDO Toronto
    • Account Planner
      • Apr 1994 - Apr 1996

  • MacLaren McCann
    • Account Executive
      • 1992 - 1994

Education

  • McGill University
    Bachelor's degree, North American Studies

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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