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Erin Rijo

Director of Brand Partnerships at VerticalScope Inc.
Intro Book
Erin Rijo, a seasoned marketing professional, holds a Bachelor of Science degree in Advertising from the University of Florida, with extensive experience in digital marketing, media planning, and brand partnerships.
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Location
Franklin Lakes, JE
Skills
  • Advertising
  • Integrated Marketing
  • Digital Media
  • Digital Strategy
  • Digital Marketing
  • Show all
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Bio

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Erin Rijo is a seasoned marketing leader with a proven track record of driving brand partnerships, digital strategy, and media planning for top-tier clients. As Director of Brand Partnerships at VerticalScope Inc., she spearheaded custom branded content and influencer marketing programs for Hometalk.com, the world's largest online DIY community. Prior to this role, Erin held senior account director positions at Taunton Press, Inc., Triad Retail Media, and Synergistic Marketing, where she developed and executed multichannel programs for prominent clients across various industries. Throughout her career, Erin has demonstrated expertise in integrated marketing, digital media, and media buying, with a strong focus on driving sales and brand awareness. Her experience spans multiple sectors, including consumer packaged goods, pharmaceuticals, and online enthusiast communities. Erin holds a Bachelor of Science degree in Advertising from the University of Florida, where she honed her skills in media planning, strategy, and creative development. With a strong educational foundation and extensive industry experience, Erin Rijo is well-equipped to lead marketing teams and drive business growth through innovative digital strategies and media planning.

Experience

  • Verticalscope Inc.
    • Canada
    • Software Development
    • 100 - 200 Employee
    • Director of Brand Partnerships
      • May 2021 - Feb 2023
      • New York City Metropolitan Area

      Responsible for leading the development of brand partnerships for Hometalk.com - the world's largest online DIY community of 32M users - including custom branded content and influencer & social media marketing programs. Responsible for direct sales of VerticalScope's cloud-based digital platform for online enthusiast communities including forums, websites and social communities that are vertically integrated roll-ups in high-consumer spending verticals.

  • Taunton Press, Inc.
    • United States
    • Book and Periodical Publishing
    • 100 - 200 Employee
    • Senior Account Director
      • Jun 2015 - Jun 2020
      • Greater New York City Area

      Moveable Feast TV finecooking.com Fine Cooking Magazine Responsible for sponsorships and product integration opportunities for Moveable Feast with Fine Cooking.

  • Triad
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • National Account Director
      • May 2014 - Jun 2015
      • New York, New York, United States

      In charge of advertising and digital integration opportunities for e-commerce sites including Babies R Us and Toys R Us

  • Synergistic Marketing Llc
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Account Manager
      • Apr 2012 - May 2014
      • New York, New York, United States

      Responsible for driving brand awareness and sales for a new line of consumer activation tools distributed through multiple digital and print channels, working with consumer packaged goods clients, promotional, shopper marketing and media agencies.

  • Meredith Corporation
    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Account Manager
      • Oct 2005 - Jun 2011
      • New York, New York, United States

      Developed, sold and implemented multichannel programs for Parents and American Baby properties including top revenue generating accounts in the CPG, Pharma and OTC sectors.

  • Mindshare
    • United Kingdom
    • Advertising Services
    • 700 & Above Employee
    • Planning Supervisor
      • Jun 2000 - Oct 2005
      • New York, New York, United States

      Developed and presented media objectives, strategies and plans to clients, sought merchandising and marketing opportunities with media vendors to broaden brand message exposure, as well as negotiate rates

Education

  • 1996 - 2000
    University of Florida
    Bachelor of Science (B.S.), Advertising

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Industry Focus. “Software Development”

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