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Erin Kelley is a seasoned sales and marketing professional with over 20 years of experience driving revenue growth and expanding customer relationships. She has held various leadership positions, including Director of Marketing and Director of Sales and Marketing, and has a proven track record of success in enterprise software sales and customer service. Erin holds a strong educational background, including a degree from a reputable institution, and is skilled in a range of areas including lead generation, CRM, and database administration. She is currently based in Woburn, Massachusetts, and is well-positioned to leverage her expertise to drive business results for clients in the Boston area. Erin Kelley is a seasoned sales and marketing professional with over 20 years of experience driving revenue growth and expanding customer relationships. She has held various leadership positions, including Director of Marketing and Director of Sales and Marketing, and has a proven track record of success in enterprise software sales and customer service. Erin holds a strong educational background, including a degree from a reputable institution, and is skilled in a range of areas including lead generation, CRM, and database administration. She is currently based in Woburn, Massachusetts, and is well-positioned to leverage her expertise to drive business results for clients in the Boston area.

Experience

    • Solution Sales Executive

  • Congruity360
    • Greater Boston
    • Solution Sales Executive
      • Jun 2022 - Present
      • Greater Boston

    • Director of Marketing
      • May 2020 - Jun 2022

  • Essig Research
    • Lowell, MA
    • Marketing Director
      • Jan 2017 - Jun 2022
      • Lowell, MA

    • Director of Sales and Marketing
      • Oct 2016 - Jun 2022
      • Lowell, MA

      My primary objectives at SGI (dba Essig PLM) include: Developing and executing sales strategy to drive new software, subscription and services revenues and continuously grow our existing customer base through expansion and cross selling relevant services solutions to meet customer requirements. Focus on expanding and evolving the branding of proprietary and third party software, SaaS, and service solutions. Develop and maintain strategic partner relationships that support our corporate objectives. Create compelling messaging and content to drive new business opportunities. Promote and support our portfolio of solutions and services.

  • Essig PLM
    • Lowell, MA
    • Director of Worldwide Sales and Marketing
      • Oct 2016 - Jun 2022
      • Lowell, MA

      Consistent track record selling enterprise SaaS solutions and services leveraging solution and value selling techniques in a highly complex technical sales process. Two decades of experience cultivating customer and partner relationships ensuring delivery of best-in-class support and services. Cross-departmental coordination and resource planning incorporating sales, marketing, support, consulting, finance, legal and operations to ensure customer success and revenue growth within our existing customer base and new business development activities.

  • SofTech, Inc.
    • Lowell, MA
    • Director of Sales & Marketing
      • Jul 2001 - Oct 2016
      • Lowell, MA

      Product Lifecycle Management connects your people to work collaboratively and centralizes and improves the management of all your product data. It streamlines the process steps you employ to create, manufacture, and support your products — from the earliest glimmer of a concept through to retirement.ProductCenter PLM is proven among many worldwide users and installs readily for immediate gains in product development efficiency. Improve your business results and join the hundreds of leading manufacturers that succeed — even in the toughest of market conditions — through use of ProductCenter PLM solutions.Facilitate new software business initiatives within existing customer base as well as prospecting for new qualified sales opportunities. Teamed with an outside sales representative in the US and Europe to establish meetings, demonstrations, evaluations, and training. Produce all product and service quotations for delivery to customers and prospects. Create and distribute regional sales forecast and pipeline reports on a weekly basis for review and roll-up. Responsible for the design and maintenance of quarterly and annual sales metrics and analysis reports for distribution to the Company’s executive management staff and Board of Directors. Manage, support and utilize the SalesLogix CRM solution to track new lead generation programs, qualification activities and promote accounts to active sales processes.

    • Sales Operations Manager
      • Jan 1999 - Jul 2001

      Managed the operation of a 35 member sales organization with a dozen satellite offices in the US and Europe for a Managed Services Provider focusing on customized eBusiness solutions. Duties include maintaining and managing SalesLogix database of customer, prospect, partner, booking, quota, sales, compensation and contract information; managing departmental budget and expenses; establishing and organizing satellite offices; tradeshow management; preparation and distribution of forecasts and bookings to quota reports; representing Sales department on a number of strategic business and infrastructure development teams; organizing and hosting national sales meetings offsite at various venues; and providing general support to field sales reps and in-house telemarketers. Directing the efforts of a staff of 3; including 1 full -time assistant, 1 part-time data entry specialist and 1 contractor for development of tools and databases.

    • Sales Operations Manager
      • Jan 1997 - Dec 1998

      Supported approximately 15 inside, outside and channel sales representatives for a premier anti-virus software company that was acquired by Network Associates at the end of 1998. General sales operations duties were similar to those performed at iCOMS.

    • Inside Sales Representative
      • Jun 1994 - Jan 1997

      Interacted daily with 22 International Distributors and 18 US Representative Firms initiating sales and inventory management of high end home and automotive electronics. The company was merged with Orion Industries, Inc. a sister company of a/d/s/, Inc. in March 1997.

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Industry Focus. “Computer Software”

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