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Erin Keefe profile image

Erin Keefe

Director of Marketing & Communications at Propel Software
Intro Book
Seasoned public relations professional with 20+ years of experience in media relations, public relations, social media, content strategy, and corporate communications.
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Location
Wrentham, Massachusetts, United State...
Skills
  • Media Relations
  • Press Releases
  • Public Relations
  • Social Media
  • Content Strategy
  • Show all
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Bio

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Erin Keefe is a seasoned public relations professional with 20+ years of experience in media relations, public relations, social media, content strategy, and corporate communications. She has worked with leading brands in the outdoor industry, including Moonstone, Merrell Footwear, and World Shoe Association. Erin has held various roles, including Director of Marketing & Communications at Propel Software, Senior Product Marketing Manager at Propel, and President at EKPR. She has also worked as a Corporate Communications Consultant at Desktop Metal and PR Consultant at Tier One Partners.

Experience

  • Propel Software
    • United States
    • Software Development
    • 100 - 200 Employee
    • Director of Marketing & Communications
      • Apr 2023 - Present

      Promoting company, executive, product, and customer success stories across media and analyst communities. Working with a passionate group of professionals to share how Propel's collaborative software is redefining product development for innovative companies.

    • Senior Product Marketing Manager
      • Dec 2021 - Apr 2023

  • EKPR
    • Greater Boston Area
    • President
      • 2004 - Dec 2021
      • Greater Boston Area

      Work directly with leading BtoB and BtoC brands to publicize services and products and build brand awareness through media placements, thought leadership, influencer outreach and industry events. Client experience includes: Johnson Outdoors (Eureka!, Silva, Tech40), Desktop Metal, New Leaf Enterp...

  • Desktop Metal
    • Burlington, Massachusetts, United States
    • Corporate Communications Consultant
      • Mar 2020 - Aug 2021
      • Burlington, Massachusetts, United States

      Partner with corporate communications lead to drive public relations strategy for fast growing company. Responsible for social media content creation across Twitter, LinkedIn, Facebook, and Instagram. Provide writing support for press releases, bylines, articles and corporate materials. Proactive...

  • Tier One Partners
    • PR Consultant
      • 2007 - Feb 2013
  • CGPR
    • Acct Exec
      • 2004 - 2007

      Worked directly with leading brands in the outdoor industry including: Moonstone (LondonFog), W.L. Gore & Associates, Merrell Footwear, World Shoe Association, Johnson Outdoors (Eureka!, Silva and Tech4o brands)

  • Marenghi PR
    • Senior Vice President
      • 2000 - 2004

      Helped CEOs, VPs, directors of marketing, and corporate communications executives align public relations and marketing initiatives. Responsible for setting strategic direction and managing internal professional team to ensure media visibility for clients.

  • Marenghi Public Relations
    • Account Director
      • 1997 - 2000

      Created and led teams in core public relations initiatives including writing press releases, bylines and white papers, editorial calendars, speaking programs, product reviews, case studies and customer reference programs

  • Marenghi PR
    • Snr. Acct Mgr
      • 1994 - 1997
  • Massachusetts Attorney General's Office
    • Boston, Mass
    • Publications Coordinator
      • 1992 - 1994
      • Boston, Mass

      Created, designed, wrote, edited and distributed monthly newsletters on fraud, elderly, consumer and environmental issues. Worked directly with the press office and executive bureau to develop content for newsletters.

  • Ayer Advertising
    • Account Coordinator
      • 1989 - 1992

Education

  • 1985 - 1989
    Fairfield University

Suggested Services

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Industry Focus. “Public Relations and Communications”

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