Experience

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  1508 London

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  1508 London

  • Miami, Florida, United States

  • Design Director

    • Dec 2023 - May 2024
    • Miami, Florida, United States

    Heading up the Miami office for international interior design company, 1508 London. Creating bespoke interiors for hospitality and high end residential clients here and abroad.

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  Baeumler Design Group

  • Palm Beach, Florida, United States

  • Director of Projects

    • Jan 2023 - Nov 2023
    • Palm Beach, Florida, United States

    Worked on a mix of residential and hospitality interior design ideas projects from start to finish- generating concepts and presentations, space planning, selecting and documenting finishes and furniture, producing drawing sets and managing clients and budgets. The Palm Beach office takes on independent projects as well as provides support for the interior design aspect of Sarah Baeumler’s HGTV shows.

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  Indigo Living

  • China
  • Furniture
  • 1 - 100 Employee

  • Creative Director

    • Apr 2022 - Aug 2022

  • Creative Lead

    • Jan 2022 - Mar 2022

    Worked as the Creative Lead- generating concepts for new collections, working with the buying team to select and develop pieces for the collections and applying my design experience to enhance Indigo's Hong Kong retail stores. Alongside the new collections, I worked on improving the brand awareness for Indigo's TRIBE brand and created a top level brand strategy to help with future purchasing and merchandising.

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  EM Bespoke

  • Hong Kong

  • Lead Interior Designer

    • Aug 2021 - Mar 2022
    • Hong Kong

    Collaborated on Retail, Commercial, Hospitality and Residential projects. Provided the following services: space planning, concept design, presentation development, photoshoot styling, FF&E selections & documentation and providing guidance as needed to the junior team members.

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  Woven Image

  • Australia
  • Wholesale
  • 1 - 100 Employee

  • Managing Director, Asia

    • Jul 2020 - Jun 2021

    Woven Image is an Australian based company that designs, produces and sells acoustic panels and textiles. I managed the P&L for the Woven Image offices in Hong Kong, Singapore, Shanghai and nine distribution partners throughout APAC. Recognised for: Management: Developed the APAC strategy and represented the region on the Management Committee. Served as a liaison between Head Office and the regional offices. Highly adept at calibrating communication to all levels and functions of the business for maximum effectiveness of each role. Managed budgets and costs for the three offices in Asia.Marketing and Sales: Created market specific presentations for the sales team and distribution partners. Coordinating with internal support teams (Marketing) to produce a new International Product Brochure. Stakeholder Engagement: Continued to develop relationships with international furniture manufacturers. Collaborated with Steelcase and the WI Design Team to create custom products (currently still in development). Collaborated and partnered with other department heads to ensure all collateral and presentations were aligned with company branding standards.Product Development: Sat on the Product Development Team and provided market insight and feedback to ensure the relevance of new products and rationalised the existing product portfolio. Utilised market research to generate product gap analysis. Mentoring: Training the sales teams as well as the distribution partners on new products with each product launch. Applying Interior Design knowledge to recommend products for projects and teach sales teams how to read drawings.

  • Sales Manager Asia

    • Oct 2019 - Jul 2020

    Furthered brand recognition and explored new market opportunities in APAC for an Australian based company that designs and produces acoustic panels and commercial textiles.- Managed and mentored a team of six sales people in the region- Trained sales teams on new products with each product launch - Increased brand awareness- Created market specific presentations for the sales teams in Shanghai, Hong Kong and Singapore. - Established good relationships with international furniture manufactures: Steelcase, Herman Miller, Haworth, Zenith and Bene.

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  Fromental

  • Hong Kong

  • Head of Business Development, Asia

    • Dec 2017 - Jul 2019
    • Hong Kong

    Generated Sales and developed brand and custom capability awareness across APAC for Fromental, a bespoke wallpaper company based in London. Recognised for: - Utilising my understanding of the Interior Design Market to speak and sell product to interior designers for hospitality, commercial and residential projects- Coordinating with internal support teams (CAD, Designers and Artists) on custom products- Collaborating and partnering with designers and businesses including Andre Fu and Shanghai Tang on bespoke work- Managing a small office in Hong Kong and our remote admin staff based in China- Creating the company’s first client list for the APAC region which allowed the newly created team to manage Sales and track calls- Increasing the client base in the region whilst deepening existing relationships with end users, designers, and showrooms through sales calls- Organising launch events and generating press coverage to build brand awareness - Generating 1.2 million GBP in sales in 2018

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  Hirsch Bedner Associates

  • Hong Kong

  • Associate

    • Jul 2010 - Dec 2017
    • Hong Kong

    Design Associate/ Director and Project Manager for an international interior design firm specialising in hospitality design. Responsible for leading the design from concept to completion on projects ranging from five-star international hotels to high-end clubhouses and show flats. Recognised for: - Generating design concepts and working with operators to better express their brands through design- Maintaining brand standards through all areas of design by reviewing design briefs and making sure they are implemented- Developing, presenting, and selling conceptual work to clients and operators- Act as liaison between client and operator- Project management- maintaining project schedules both internally and externally; managing manpower and associated project costs, working with clients on receiving payment in a timely fashion- Project Delivery- overseeing, reviewing and approving design documentation- furniture, hardware, and architectural specifications, shop drawings and drawing packages. Direct and review all FF&E selections and sample submissions. - Managing and Mentoring a team of ten FF&E designers and assisting in the development of their skill as both designers and project managers- Monitor quality of mock ups Projects include: Mandarin Oriental Hotel Beijing, ChinaConrad Hotel, MacauIndigo Hotel, Kaohsiung, TaiwanNew World Hotel, Lingnan, ChinaShangri-La Hotel Tianjin, ChinaShangri-La Makati, Sage Bar and Grill and Inigiku Japanese Restaurant, Manila, Philippines

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  ODA Design Associates

  • Interior Designer

    • Jul 2006 - Dec 2009

    Interior Designer and Assistant Project Manager responsible for seeing residential, commercial and hospitality projects through inception to completion. Responsible for: - Seeing residential, commercial and hospitality projects from inception to completion- Selecting materials, finishes and furniture for Design Director's review- Sourcing original materials- Writing furniture specifications and invoices- Working on custom furniture development with local craftsman- Site inspections and installations at project completion

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  Cannon Design

  • Interior Design Intern and Materials Librarian

    • Jun 2004 - Dec 2004

    Worked as an intern and Materials Librarian for a North American Architecture & Design firm specializing in Commercial and Institutional design.Responsible for:- Assisting architects by making corrections to construction documents for commercial and institutional projects- Setting up a new materials & finishes library for the office with the most up to date products on the market- Meeting suppliers and salespeople to select materials and finishes for projects and the library and set up lunch and learns/ presentations for the Interior Design team- Generating interest in the firm amongst up and coming architects and designers by encouraging the junior staff members to join me in attending design industry events

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  Shadows and Light Design

  • Exhibit Designer and Project Manager

    • Feb 1999 - Jul 2002

    Exhibit Designer and Project Manager responsible for designing exhibits in museums and galleries around Vermont. Met with clients to develop concepts, discuss schedules and budget resources as well as assisted in designing the museum installations and exhibits, organized and managed all project materials, and coordinated the building and installation of exhibits in galleries and museums