Experience

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  Princeton University

  • Princeton, New Jersey, United States

  • Director of Campus Communications

    • Jul 2021 - Present
    • Princeton, New Jersey, United States

    • Provides thought leadership to campus partners regarding topicsranging from capital projects, mental health, sustainability, initiativelaunches, crisis response, reaccreditation, major dining and housingupdates, and construction impacts.• Architect of the Princeton Builds campaign that informs faculty, staff,and students about an historic, years-long period of campusexpansion, including the creation of a brand and signage strategy,mobile friendly resources, and in-person presentations and events.• Offers strategic counsel and prepares messaging and web contentrelated to public health (i.e., Covid, Monkeypox).• Sits on the University’s Crisis Response Team, preparingcommunications for students, faculty, staff, and parents followingmajor incidents on campus.• Oversees Inside Princeton, the University’s intranet for faculty andstaff including the ideation and management of editorial projects,announcements, calendar and employee resources.• Collaborates with Advancement and Alumni Affairs regarding theUniversity’s Venture Forward campaign and Reunions.• Partnered with Facilities and Environmental Health and Safety torefine the way the University prepares campus audiences forconstruction disruptions and handles complaints.• Collaborates with Editorial, Multimedia, Media Relations, and Designto strategize how and when to feature University priorities (i.e., DEI,research, free speech) and Presidential initiatives.• Offers strategic tactical guidance to academic and non-academicunits about email communications, digital screens, and web content.• Manages two direct reports: Senior Strategist and Strategist.

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  Lehigh University

  • Senior Director, Marketing and Communications, Department of Development and Alumni Relations

    • Nov 2018 - Jul 2021

    • Advanced the organizational mission of the Office of Developmentand Alumni Relations (DAR) by crafting strategic communicationsfor alumni, donors, parents and the wider campus community.• Ensured that all communications were audience- and data-driven,and consistent with brand standards, messaging, and tone.• Acted as lead marketing strategist for GO: The Campaign forLehigh, the university’s first $1 billion comprehensive campaign.• Developed strategies that harnessed a wide range of tactics (printand digital materials, social media, virtual programs, video, and inFIRESTONERESUME, PAGE 2 OF 4person events) and which supported all divisions within DAR: alumnirelations, principal gifts, major gifts, planned giving, annual giving,university events, and donor relations.• Nurtured a new data-driven approach for digital engagement.• Oversaw all editorial content, including contributions to the quarterlyalumni magazine, the university’s annual report, weekly alumni enewsletter,announcements for principal and major gifts, alumniprofiles, and promotional pieces that drove visibility and momentumfor the campaign.• Identified the need for and then implemented a new workmanagement tool for the whole of DAR, supporting the work of over100 colleagues.• Oversaw the design of a wide range of output including eventinvitations, campus signage, the university’s commencementprogram, university swag, and various alumni events.• Co-created and produced a podcast hosted by the university’spresident called GO Getters, featuring leaders on the forefront ofchange.• Developed a video strategy that resulted in producing a wide rangeof content for social media and high-profile campus and alumnievents.• Lead the content strategy and development of the alumni andcampaign websites, including a full redesign of the alumni website.• Built a user-friendly database that aggregated all DAR communicationsin one place.• Supervised an eight-person team.

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  Princeton University

  • Princeton, NJ

  • Manager of Marketing and Public Relations, Princeton University Art Museum

    • Aug 2012 - Oct 2018
    • Princeton, NJ

    • Developed and implemented comprehensive marketing strategies thatpromoted the internationally acclaimed museum.• Contributed to the years-long effort to make a case for a new museumto internal and external audiences.• Created innovative marketing campaigns in support of the Museum’srobust exhibition schedule and ten collecting areas.• Partnered with curators and faculty to develop content that wasengaging and accessible to both internal and external audiences.• Managed exhibition marketing budgets and negotiated advertisingcontracts (i.e., print, mass transit, radio).• Served as official spokesperson and managed crisis communications.• Designed targeted corporate sponsorship requests.• Produced marketing videos and short documentaries.• Oversaw media relations, resulting in an est. $4 million earned media annuallyDeveloped and executed social media content and strategy.• Managed the marketing coordinator, social media specialist, andgraphic designers, as well as contracted photographers,videographers, graphic designers, web developers, writers, editors,and student interns.

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  PBS 39-WLVT-TV

  • United States
  • Media Production
  • 1 - 100 Employee

  • Director, Creative Services/Director, Education

    • Sep 2009 - Aug 2012

  • Membership Manager

    • Sep 2006 - Sep 2009

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  Lehigh County Historical Society

  • Curator of Exhibits

    • May 2004 - Sep 2006

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  National Archives

  • Museum Specialist

    • Aug 2003 - Oct 2004

    Presidential Materials Staff at Archives I