Experience

• 

  Peter & Pauls Hospitality Group

  • Canada
  • Hospitality
  • 100 - 200 Employee

  • Vice President of Sales and Marketing

    • Jun 2010 - Present

    Spearhead the identification and acquisition of new assets, delivery of communications and marketing campaigns, and launch of new products, while building a corporate sales team and growing company revenue. Oversee the performance of a sales team during the introduction of sales and communications strategies aimed at increasing profit. Proactively source and acquire new assets to add to the Group. Operate and lead a unique digital media, e-commerce, and marketing agency consisting of Graphic Designers, Social Media Managers, and Webmasters under the Group, in addition to a sales team consisting of Sales Directors, Managers, and Coordinators.Key Achievements: • Expanded company to include 11 event spaces, Inn and Spa, two restaurants, catering company, audio visual company, luxury hotel, retail gifting company, décor company, and ad agency (from five assets in 2004).• Increased sale revenue to $25M+ while maintaining a 90% retention rate.• Improved brand awareness and increased revenue by 50% within three years while exceeding quotas through the motivation of an under-performing sales team.• Strategically cultivated and maintained relationships with 500+ accounts (Fortune 500 and Canada’s Top 100), while overseeing top five accounts valued at $5.2M in sales annually.• Increased business and new account development by 28% in 2019 through client events and communications plans.• Surpassed revenue targets and yearly sales target (above the $15M targeted budget) by pivoting marketing initiatives and product offerings during the COVID-19 pandemic.• Achieved an increase in sales in 2019 (pre-Covid) and by 18% during Covid-19 (2020 – 2021) through the organization of a strategic leadership team.• Lowered operating expense by ~12% each year (30%+ during COVID-19).• Successfully sustained business during the pandemic to surpass revenue targets while maintain awareness as an industry innovator. Since 2020, acquired two new assets and opened a restaurant.

  • Director of Corporate Sales

    • Aug 2006 - Jun 2010

    Oversaw corporate sales and communications across six divisions with revenues surpassing $15M. Directed key account management, customer relationship development, contract negotiations, new product launches, client events, and brand recognition. Led the performance of the sales team and launched sales and communications strategies with the focus on increasing profit.Key Achievements: • Expanded brand awareness within the market and drove an under-performing sales team to achieve a 60% revenue increase ($15M+ annually in the corporate market with a 90% client retention rate. • Achieved 100% employee retention rate while in director’s position. • Increased revenue of 60% by creating marketing material and maintaining the corporate website.

  • Corporate Sales Manager

    • Mar 2004 - Aug 2006

    Oversaw the introduction of Peter and Paul's Hospitality Group of Companies to the corporate event planning market. Spearheaded strategic complex negotiations, identified client requirements, and cultivated client relationships. Planned, coordinated, and launched client and company events to drive revenue and increased exposure. Key Achievements: • Individually generated $3.5M+ in sales in the first year representing six divisions. • Managed a client list of 150 accounts, developed 15 “top” accounts, and sold 70K+ sq. ft of corporate meeting and event space. • Ranked first in sales out of five sales representatives in the Peter and Paul’s Hospitality Group Of Companies• Grew sales by 37% during low revenue producing month through the creation of marketing and sales strategies including a unique and innovative marketing plan.

• 

  Delta Hotels

  • Corporate Sales Manager

    • Nov 2002 - Mar 2004

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  Starwood Hotels & Resorts Worldwide, Inc.

  • Corporate Sales Manager

    • Mar 2001 - Nov 2002