Bio
Experience
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AirVu Media
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Cayman Islands
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Campaign Manager
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Nov 2023 - Present
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Cayman Islands
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Cayman Islands
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Hospitality
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1 - 100 Employee
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Brand Marketing Specialist
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Aug 2023 - Sep 2023
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Marketing Manager + Content Creator
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Sep 2018 - Jul 2023
As Marketing Manager + Content Creator at Island Naturals and as with all small businesses, I am the wearer of many hats. The main aspect of my role is to build the Island Naturals brand and position the company as a trailblazer in natural and alternative wellness through social media marketing, content creation for the cafe and three retail establishments, finding and executing promotional opportunities company-wide, and building our brand within the community through donations, sponsorships, and events.
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Cayman Islands
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Real Estate
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400 - 500 Employee
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Senior Administrative Assistant
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Oct 2016 - Aug 2018
In this role, I provided key support to the VP of Community Development and Project Managers within the dynamic Marketing and Business Development team carried out the administration and coordination of the company's corporate sponsorship and philanthropic giving and acted as the speaker liaison and event coordinator for the Cayman Alternative Investment Summit.
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Senior Communications Coordinator
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May 2014 - Sep 2016
As Senior Communications Coordinator for Dart enterprises, I played a part in managing and executing corporate initiatives through corporate communication emails, the company intranet, and internal campaigns. The Corporate Communications team acts as the client manager for internal departments and committees and I was the marketing coordinator and contact for internal clients such as our wellness committee, green team, and work experience and scholarship programme. The Communications team also played a part in the branding of the office space and sourcing promotional items. Our team also took part in the company's reputation management and strategy, public relations, and media perception and analysis. I also planned and execute special events and projects as they arose.
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Marketing and Public Relations Coordinator
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Dec 2011 - Apr 2014
At this boutique marketing and brand strategy firm I provided marketing, public relations, administrative and event support to our diverse and unique clients, pro bono ventures and the company.My roles included client relationship management and reporting, assisting in the development and execution of Integrated Marketing Communications plans and marketing activities schedules, liaison with creative agencies, ad booking, direct marketing and social and digital marketing. From a Public Relations stand point, my main roles included writing for media, media monitoring and public perception analysis reporting, reputation management strategy charters and plans and corporate charitable and philanthropic giving document development. When needed, I planned and managed events for our client and the company by developing event plans, liaising and booking vendors, managing the budget, developing and managing the guest list and acting as the on-site event manager.
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The National Trust for the Cayman Islands
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Grand Cayman, Cayman Islands
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Marketing and Development Officer
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Jan 2010 - Nov 2011
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Grand Cayman, Cayman Islands
While at the National Trust, I implemented and executed various fundraising events, developed sponsorship decks, actively sought new funding avenues, acted as the member and volunteer liaison, maintained membership database in addition to day-to-day promotion, marketing and public relations activities to meet the Trust’s goals and mission.
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The Ritz-Carlton Grand Cayman
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Grand Cayman, Cayman Islands
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Manager in Training, Marketing and Sales
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Jan 2009 - Dec 2009
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Grand Cayman, Cayman Islands
Marketing and Public RelationsCoordination of advertising spots across multiple mediums and publications.Pitching stories and experiences to journalists. Visiting journalist and travel agent site visits. Event PlanningAssistance in coordination of special events. Catering and SalesDeveloping corporate communications and sales pitches.Graphic DesignDeveloping collateral for use in-room and at food and beverage outlets.WebsiteManagement of property website content management system.
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Education
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2006 - 2008University of Tampa
Bachelor's degree, Advertising and Public Relations -
2004 - 2006University College of the Cayman Islands
Associate of Arts and Sciences (AAS), Social Studies
Suggested Services
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