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Bio

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Erik Cohen is a seasoned marketing professional with experience in program management, digital marketing, and product management. He has worked in various roles, including Marketing Manager, Senior Program Manager, and Digital Marketing Manager, and has a background in education and behavioral psychology. He has held positions at Israeli Navy, Creative Business Solutions, Jolt.io, Sarona Ventures, and has been a podcaster and freelancer.

Experience

    • Israel
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2023 - Present
      • Tel Aviv District, Israel

  • הסקרן - פודקאסט
    • Tel Aviv District, Israel
    • Podcaster 🎙️
      • Sep 2022 - Present
      • Tel Aviv District, Israel

    • Podcaster
      • Feb 2021 - Present
      • Tel Aviv, Israel

      We help young entrepreneurs master their lives by interviewing successful people about the choices they would make if they were 20 again.

    • Israel
    • Professional Training and Coaching
    • 100 - 200 Employee
    • Senior Program Manager - Tech Sales, CSM, Talent Acquisition
      • Aug 2021 - Jun 2023

      Manage programs from end-to-end, including: • Led KRs • GTM strategy • Positioning and messaging alignment • Content development • Market research • Taking marketing decisions • Optimizing revenue & COGS • Sales Enablement • Implementing learning strategies • Measuring & improving outcomes • a/b testing • Continual program improvement • Syllabi design • Responsible for relationships with industry partners

    • Program Manager
      • Jul 2021 - Jul 2022

      • Create assets & content for the Tech-Sales, CSM, and Talent Acquisition Programs • Build knowledge bases, communicate and train salespeople, operation team, and speakers • Conduct market and competitive analysis, user research, focus groups, and surveys • Manage and track all program's budget and expenses • Work cross-functionally with sales and growth teams to meet revenue and customer goals.

    • Operations Manager
      • Jul 2020 - Jul 2021

      • Led various operational projects and laid the foundation for coherent & systematic work methods • Develop and implement operational strategies and processes to improve efficiency, productivity, and scalability. • Oversee the day-to-day operations of the programs, including managing teams, budgets, and resources. • Coordinate with other departments, such as product development and sales, to ensure alignment and support for company goals. • Monitor and analyze key performance metrics to identify areas for improvement and make data-driven decisions.

    • United Kingdom
    • Software Development
    • 700 & Above Employee
    • Marketing Project Manager
      • Apr 2017 - Sep 2020
      • Tel Aviv, Israel

      • Develop go-to-market strategies across the web, social media, email, and advertising, • Successfully managed various marketing projects, consistently optimizing results through data-driven decision-making and strong attention to detail. • Conducted market research and analyzed data to inform product positioning and pricing strategies. • Led the creation of product demos, videos, and presentations that effectively communicated the value of products to key stakeholders. • Plan, tested, manage, and execute the UX process for web design - Shopify, Webflow

    • Construction
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jan 2017 - Jun 2018

      • Develop go-to-market strategies across the web, social media, email, and advertising • Managing & Optimizing campaigns on many platforms • Build Strategy for business and create pricing plans • Designing Ads for all Platforms (illustrations, Photo & Video Editing, Copywriting) • Market Research and Analyzing • A/B Testing • Data visualization

    • PPC Manager
      • Jan 2017 - Jul 2017

      As a PPC Manager, I have extensive experience in creating, implementing, and managing pay-per-click advertising campaigns across a variety of platforms, including Google Ads, Facebook ads, and social media. I am skilled in utilizing data and analytics to optimize campaigns and achieve maximum ROI. I have a deep understanding of best practices for PPC and a proven track record of delivering measurable results for my clients.

    • Israel
    • Armed Forces
    • 300 - 400 Employee
    • Educational Program Manager
      • Mar 2013 - Mar 2016

Education

  • 2023 -
    Give & Tech
    Product Marketing Management, Product Marketing Management
  • 2022 - 2022
    Give & Tech
    Product Management
  • 2020 - 2021
    John Bryce
    UX Design by Tal Florentin, Design and Visual Communications, General
  • 2019 - 2020
    Jolt.io
    PoMa
  • 2018 - 2019
    Retter
    NLP Coacher, Behavioural Psychology

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Venture Capital and Private Equity Principals”

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