Experience

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  The Wright Erica Coaching

  • Relationship Coach & Communication Specialist

    • Jan 2017 - Present

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  Petco

  • Greater San Diego Area

  • Senior Digital Designer // Email Specialist

    • Jul 2018 - May 2022
    • Greater San Diego Area

    -Leading and inspiring elevated creative in the digital space; more specifically on the email channel-Collaborating with CRM and Marketing teams to build effective D2C and omni channel programs to achieve business goals-Building out transactional email templates for Repeat Delivery and Wellness programs -Implemented new nutrition campaign aesthetic for launch across all digital channels. Set tone for new creative on the email channel. -Developed customer re-engagement email campaign creative for both our retail and online customers that triggered loyalty program purchases

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  SPY

  • Carlsbad, California

  • Senior Digital Marketing Strategist // UX/UI Designer

    • Sep 2017 - Jul 2018
    • Carlsbad, California

    -Leverage google analytics and heatmaps and customer service insight to isolate top UX pain points on Spyoptics.com-Eleveate user experience using site analytics customer feedback on the homepgae, landing pages, product description pages and category pages-Design and strategize for email marketing channel initiatives that align with our omni channel brand strategy-Organically grow customer engagement through email customer experience and brand storytelling -Orchestrate and define visual direction for launch of sub-brand: collaborate on digital and retail strategy and implementation -Optimize customer experience and journey by defining strategy and implementing innovative and functional design to Spy.com to increase conversions

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  Landmark

  • Greater San Diego Area

  • Life Coach

    • Jan 2018 - Apr 2018
    • Greater San Diego Area

    Transformative Education & Transformational Learning Coach -Collaborate with my team to bring extraordinary course work, experience and results to 130 workshop participants-Facilitate ten, 3 hour recreation sessions for participants who missed course work-Lead a team of 6 in powerfully completing course work, lead weekly coaching and accountability group calls-Promote excellence, action and results in workshop participants through bold, empowering leadership -Facilitate group leader call of 20 leaders

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  Sanuk

  • Senior Graphic Designer & Manager - CRM, User Experience / User Interface Focused

    • 2016 - 2017

    -Established a creative foundation for Sanuk’s complete rebranding. Worked with Jolby&Friends creative agency to bring the visual rebrand and digital brand guidelines to market -Managed, on-boarded and trained my graphic designer direct report on web and graphic design needs as well as on the new brand aesthetic-Managed, designed and developed a creative direction for the 2017-2019 brand promotional marketing product line-Consulted on the 2018 apparel line strategy and aesthetic. Established logo usage rules and color pallet guidelines -Directed creative agency to design a responsive email template, creative email campaign creation and copywriting -Worked closely with scrum team and developers to bring digital products to our interface -Lead 2018 packaging redesign. Sold ideas to necessary stakeholders. Worked with designers, developers and vendors to execute

  • UX/UI Designer - Direct to Consumer focused

    • 2013 - 2016

    -Owned email marketing channel and Sanuk.com user experience and customer journey: strategized on content with ecom team / created visual and written content for entire channels -Optimized user-flows across both renter and owner profiles-Redesigned emails and worked directly with lifecycle marketing to improve onboarding flow. Helped select our top-performing content for newsletters which led to increased clickthrough rates across our multiple audience segments.-Created wireframes and working interactive prototypes using Sketch, Invision and other prototyping tools for user interfaces (UI) and consumer products-Facilitated usability tests both in-person and remotely to improve customer journey from shopping experience to sales funnel-Conducted quantitative and qualitative user research and analysis-Created transactional / automated email design and strategy through segmentation and A/B testing of targeted audiences-Initiated implementation of responsive email design template / gained support of stakeholders on design and content -Owned digital advertising channel: strategized with digital agency on quarterly digital media buys and ad placements / created content (clients: Zappos, REI, Surfline, Surfer Magazine, Juxtapoz Magazine, Dillards)-Introduced usability testing to improve customer journey from shopping experience to sales funnel-Constructed digital initiatives to bridge the gap between the brand’s DTC retail stores, DTC online, and wholesale accounts-Practiced agile workflow with my design and development SCRUM team - SCRUM certified-Produced the visual re-design of Sanuk.com’s information architecture & customer journey which significantly increased web & mobile sales-Copywriting: email, paid ads, product descriptions, packaging, social

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  Rosebud Gourmet

  • Laguna Beach & Santa Barbara, CA

  • Founder | Event Planner | Chef

    • 2010 - 2015
    • Laguna Beach & Santa Barbara, CA

    -Chef-Entrepreneur -Marketing & sales manager-Event planning & consulting-Project Manager -Custom cake design: 3D edible art

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  RAEN Optics

  • Encinitas, California

  • Digital Content Producer & Project Manager

    • 2012 - 2013
    • Encinitas, California

    -Digital: Optimized digital content using key word strategy and back linking that strengthened the customer experience and increased traffic to RAEN.com-Social Media: Directed seasonal product photoshoots to support inline go-to-market strategies & lookbooks -Social Media: Generated creative content for facebook, wordpress/blog, twitter, instagram, vimeo, youtube, pinterest-Analytics: Constructed monthly PR, marketing & social media analytics presentations for sales team | Tools: Google Analytics, Facebook Analytics, Sprout-Grew brand awareness and personality by spearheading interviews of community ambassadors that populated RAEN’s blog.

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  Deckers Brands

  • Santa Barbara, California Area

  • Product Design & Coordinator Internship

    • 2011 - 2012
    • Santa Barbara, California Area

    Women's & Men's Handbag Development-Market Research: Responsible for project management, design direction, pricing, materials, and quality of women’s and men's commercial product-Liaison between US & China teams regarding development information, materials, specs, concepts and strategy -Researched and develop costing charts, line plans and spec sheets for inline & SMU products -Created design ideas, concept sketches, and CADs using Adobe Illustrator and Photoshop -Collaborated with team to execute development of products according to set deadlines

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  Gnarly Tree Clothing

  • Laguna Beach

  • Freelance Designer

    • 2006 - 2011
    • Laguna Beach

    - Designed and developed the original Gnarly T-shirt designs and logos- Generated a detailed version of the company Peacetree logo; promoted the Gnarly brand

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  American Cancer Society

  • Laguna Beach

  • Relay For Life - Youth Chairwoman

    • Sep 2004 - Sep 2008
    • Laguna Beach

    -Organized and managed 5 youth teams-Raised over $10, 000 annually towards cancer research and patient care-Promoted event through email campaigns