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Erica Thornton

Freelance Senior Advertising Manager at Luxury Brand Holdings (Ross-Simons)
Intro Book
Marketing communications expert with 10+ years of experience in retail marketing, advertising, and affiliate marketing.
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Location
Boston, Massachusetts, United States, US
Skills
  • Marketing Communications
  • Marketing
  • Apparel
  • Advertising
  • Online Marketing
  • Show all
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Bio

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Topline AI
Erica Thornton is a seasoned marketing professional with 10+ years of experience in marketing communications, advertising, and retail marketing. She has managed affiliate marketing programs, led strategy calls with clients, and supervised teams. Erica holds a B.S. in Television-Radio, Advertising from Ithaca College.

Credentials

  • CERTIFICATION EXAM: impact.com Product Training - Fundamentals
    impact.com
    Apr, 2024
    - May, 2026
  • Affiliate and Partnerships Industry - Associate
    impact.com
    Mar, 2023
    - May, 2026
  • Affiliate and Partnerships Industry - Expert
    impact.com
    Mar, 2023
    - May, 2026
  • Affiliate and Partnerships Industry - Fundamentals
    impact.com
    Mar, 2023
    - May, 2026
  • Influencer Partnerships
    impact.com
    Mar, 2023
    - May, 2026

Experience

  • Luxury Brand Holdings (Ross-Simons)
    • Freelance Senior Advertising Manager
      • Jul 2023 - Oct 2023

      Resumed managing the direct response print and affiliate programs, planning and executing crucial Q4 media; trained new hire in all functions of the role

  • Assembly Global
    • Affiliate Marketing Manager
      • Feb 2022 - Jun 2022

      Managed the affiliate marketing programs for 5 retail clients using CJ, Rakuten, Partnerize and ShareASale platforms. Sought new publishers as well as worked with existing partners to negotiate rates and promotional opportunities. Led strategy calls with clients and reported on performance weekly. Monitored and reacted to daily pacing to efficiently spend client budgets. Supervised and mentored Affiliate Coordinator.

  • Luxury Brand Holdings
    • United States
    • Retail Luxury Goods and Jewelry
    • 100 - 200 Employee
    • Senior Advertising Manager
      • Mar 2021 - Feb 2022

      In addition to previous duties, began running the Affiliate Marketing program, almost doubling its revenue ($12 million in CJ plus outside programs). Also hired, trained and supervised the Ad Marketing Coordinator.

    • Advertising and Marketing Manager
      • Jan 2020 - Mar 2021

      Reflects shift in role as direct response print ad program has grown (from @ $250k annual spend to $2.5 million) and company has reduced brick and mortar presence. Added duties include managing the loyalty program, VIP Rewards, and working with the Italian Trade Agency.

    • Manager, Retail Marketing
      • Nov 2011 - Jan 2020

      Provide marketing support for all store locations, including media buying, managing promotions, requesting collaterals, and working with coop partners. Manage the direct response print ad program, from placement and product selection to analyzing and learning from results. Liaison for marketing support of private label credit card.

  • Specialty Catalog Corporation
    • West Bridgewater, MA
    • Freelance Traffic Coordinator
      • Aug 2011 - Oct 2011
      • West Bridgewater, MA

  • Boston Apparel Group
    • Online Marketing Specialist
      • Jan 2011 - Mar 2011

  • Im-aj Communications & Design
    • Marketing Coordinator/Media Buyer
      • 2008 - 2010

  • Pro Media
    • Senior Media Buyer
      • 1998 - 2002

  • BJK&E Media Group
    • Media Buyer
      • 1995 - 1998

Education

  • Ithaca College
    B.S., Television-Radio, Advertising

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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