Okay, let’s tackle this. So Erica has a solid skill set in graphic design, creative direction, and web design, which are in demand. She’s also proficient in Adobe Creative Suite and social media. Location is San Francisco, which is a hub for tech and creative industries. According to Glassdoor, a graphic designer in SF can earn around $75-$110 per hour. Considering her skills and location, I’ll estimate around $85 per hour, which is on the lower end of the range but still a reasonable estimate for a creative professional in this field.