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Erica Ma

Business Development and Partnerships Officer at Generation Hong Kong
Intro Book
Results-driven professional with experience in market research, community engagement, and business development.
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Location
Hong Kong, Hong Kong SAR, HK
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Bio

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Erica Ma is a detail-oriented and results-driven professional with experience in market research, community engagement, and business development. She has worked with various organizations, including Generation Hong Kong, Dream Impact, Hong Kong Fair Trade Power, and the Society for the Prevention of Cruelty to Animals (Hong Kong), where she has developed strong analytical and communication skills. With a Bachelor of Social Science in Sociology from the University of Hong Kong, Erica has a solid foundation in research and social sciences. She is proficient in conducting market research, analyzing data, and creating compelling stories.

Experience

  • Generation Hong Kong
    • Hong Kong SAR
    • Business Development and Partnerships Officer
      • Aug 2022 - Present
      • Hong Kong SAR

      Projects involved: NxTEC Career Launcher, CLAP@JC X Generation- Develop and strengthen relationships with employer partners and enterprise advisors.- Explore potential partnerships by researching and creating networking opportunities.- Serve as a coordinator between the partners and youth aimed at creating a better future for the next generation and addressing the talent acquisition challenges in the job market.- Connect employers with underserved youth by facilitating mock interviews and industry-sharing sessions.- Connect business sectors with secondary schools to enhance career life planning for the youth.

  • Dream Impact
    • Hong Kong SAR
    • Community Assistant
      • Jul 2021 - Sep 2021
      • Hong Kong SAR

      - Conducted research on social innovation to analyze trends and identify future opportunities for social enterprises in Hong Kong.- Conducted thorough company analysis on business partners, examining their operations and performance, and assisted in compiling detailed reports to provide valuable insights and recommendations.

  • Hong Kong Fair Trade Power
    • Hong Kong SAR
    • Summer Intern
      • Jun 2020 - Jul 2020
      • Hong Kong SAR

      - Executed market research projects to evaluate the viability of potential shop locations and conducted thorough analyses of target markets, consumer preferences, and competitive landscapes.- Translated product information and compelling stories of producers, ensuring accurate and culturally relevant communication with diverse audiences.- Evaluated the existing social media strategy and provided actionable insights for enhancing brand presence and engagement.

  • Society for the Prevention of Cruelty to Animals (Hong Kong)
    • Hong Kong SAR
    • Fundraising Assistant
      • Jul 2018 - Nov 2019
      • Hong Kong SAR

      - Acted as a liaison between the organization and customers, effectively facilitating communication and addressing their needs.- Welcomed and engaged with customers during large events, such as the Pet Show and Pet Adoption Day

Education

  • 2018 - 2022
    香港中文大學
    Bachelor of Social Science, Sociology

Suggested Services

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Industry Focus. “Non-profit Organizations”

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