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Erica Liebenberg is a seasoned communications and marketing professional with extensive experience in public relations, marketing, and content creation. She has worked with various companies, including Intelligent Debt Management, Avo Orange Adventure Travel, and JustMoney.co.za, where she held positions such as Editor in Chief and Copy Editor. She holds a Graduate Diploma in Public Relations Management from Deakin University and a Bachelor of Behavioural Science from Griffith University.

Experience

  • Intelligent Debt Management
    • Cape Town, Western Cape, South Africa
    • Editor in Chief
      • Jan 2024 - Present
      • Cape Town, Western Cape, South Africa

      Content team - scrutinising all copy and design

  • Avo Orange Adventure Travel
    • Somerset West, Western Cape, South Africa
    • Owner-operator
      • Jan 2013 - Present
      • Somerset West, Western Cape, South Africa

      Business development and tour agency liaisonTrade show representationResearch and route planningWebsite and social media copy writing and editingTour itinerary writing and tour manual preparationTour itinerary planning and booking administrationOffice administration and systems developmentGuiding on selected trips

    • South Africa
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor in Chief
      • Feb 2023 - Feb 2024

      Managing content publication schedule and overseeing the editorial processManaging partner project content flowSourcing, and editing content to the highest editorial standards for voice and tone, grammar, brevity, consistency, clarity, factual accuracy, and audience relatabilityDeveloping and maintaining style guides, and collaborating with writers to achieve buy-inIn collaboration with team lead, recruiting and retaining financial writing and editing talentMentoring, managing and developing the capacity of writersConducting interviews of up to 40 minutes’ duration on high-calibre talk radio stations and programmes, e.g., Cape Talk, 702, SAFM and Hot FM.

    • Copy Editor
      • Aug 2020 - Jan 2023

      Sourcing, and editing content to the highest editorial standards for grammar, tone, brevity, consistency, clarity, factual accuracy, and audience relatabilityDeveloping and maintaining style guides, and collaborating with writers to achieve buy-inDeveloping and streamlining editorial processesIn collaboration with team lead, recruiting and retaining established, recognised and published financial writing talentMentoring, managing and developing the capacity of writersManaging often-complicated partner content projects and processesEnsuring adherence of content to partner briefs, agreed timelines and contractual arrangementsConducting interviews of up to 40 minutes’ duration on high-calibre talk radio stations and programmes, e.g., Cape Talk, 702, SAFM and Hot FM.Sourcing, and editing content to the highest editorial standards for grammar, tone, brevity, consistency, clarity, factual accuracy, and audience relatability Developing and maintaining style guides, and collaborating with writers to achieve buy-in Developing and streamlining editorial processes In collaboration with team lead, recruiting and retaining established, recognised and published financial writing talent Mentoring, managing and developing the capacity of writers Managing often-complicated partner content projects and processes Ensuring adherence of content to partner briefs, agreed timelines and contractual arrangements Conducting interviews of up to 40 minutes’ duration on high-calibre talk radio stations and programmes, e.g., Cape Talk, 702, SAFM and Hot FM.Skills: Mentoring · Spokesperson · Standards Development · Partner Relationship Management · Copy Editing

  • Erica Meles Public Relations
    • Somerset West Area, South Africa
    • Owner
      • Jan 2005 - Jan 2013
      • Somerset West Area, South Africa

      Writing and editing press releases, feature articles, website copy, newsletters, business reports, marketing material and communiquesDeveloping communications strategies using research-based insightsDelivering ROIs of 10-15 times investment value in advertising value equivalencies (AVEs)Developing relationships with print, radio and online mediaAttracting and retaining high-calibre clientsHosting tastings, media events and symposiumsRecruiting, managing and mentoring public relations consultants and content writers

  • Hazell PR
    • Somerset West Area, South Africa
    • PR Account Manager
      • Feb 2004 - Dec 2004
      • Somerset West Area, South Africa

      Copywriting: press releases, website copy, client reports, newslettersDatabase development and management: establishment and maintenance of media and client contactEvent publicity and logistics management: including the Waterfront Wine Festival and WineX

    • Communications Officer
      • Oct 1996 - Sep 2000
      • Olympic Dam

      Copy writing: press releases, media kits, educational and in-house presentations, annual reports including ESG performance, newsletters, intranet website copyPresentations: educational presentations to visiting dignitaries and in-house training presentationsPhotography and design: internal newsletter productionEvents planning and management: family days and open days

Education

  • 2005 - 2007
    Deakin University
    Graduate Diploma, Public Relations
  • 1991 - 1995
    Griffith University
    Bachelor, Behavioural Science

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Financial Services”

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