Experience

• 

  Theo Chocolate

  • Seattle, Washington, United States

  • Associate Marketing Manager

    • Jun 2022 - Present
    • Seattle, Washington, United States

• 

  New Orleans & Company

  • United States
  • Events Services
  • 100 - 200 Employee

  • Marketing & Communications Manager

    • Jan 2021 - Feb 2022

    - Assist the Convention Sales department with securing and retaining bookings through marketing materials, bid packages, client presentations, etc.- Coordinate with agency of record to develop and launch a national advertising campaign - Plan and execute photo and video shoots with external partners- Produce in-house videos including concepting, scripting, filming and editing - Pitch business angles and positive New Orleans stories to local and national media- Plan and coordinate press trips for visiting media - Natural point of contact for interdepartmental collaboration and marketing projects - Key member of committees to plan and execute large-scale events including the annual National Travel & Tourism Week parade with thousands in attendance - Planned and executed small and medium sized events such as media mixers and client networking events- Craft strategic content for quarterly sales newsletters and email marketing strategies to 20,000+ meeting planners and clients - Integral member of the core web team for NewOrleans.com - Manage brand standard adherence across all departments - Serve as interim graphic designer for all departments' internal and external communications - Independently managed corporate social media channels (Facebook, Instagram, Twitter, LinkedIn) with 5k+ followers - Participated in social media and editorial content planning for @VisitNewOrleans (324k followers) and NewOrleans.com - Managed and designed email communications to 3,000+ member contacts- Created an improved various processes for project management

  • Senior Communications Coordinator

    • Jan 2018 - Jan 2021

    - Assist the Convention Sales department with securing and retaining bookings through marketing materials, bid packages, client presentations, etc.- Coordinate with agency of record to develop and launch a national advertising campaign - Plan and execute photo and video shoots with external partners- Produce in-house videos including concepting, scripting, filming and editing - Pitch business angles and positive New Orleans stories to local and national media- Plan and coordinate press trips for visiting media - Natural point of contact for interdepartmental collaboration and marketing projects - Key member of committees to plan and execute large-scale events including the annual National Travel & Tourism Week parade with thousands in attendance - Planned and executed small and medium sized events such as media mixers and client networking events- Crafted strategic content for quarterly sales newsletters and email marketing strategies to 20,000+ meeting planners and clients - Integral member of the core web team for NewOrleans.com - Managed brand standard adherence across all departments - Created an improved various processes for project management- Community management for all @VisitNewOrleans social channels- Managed daily and on-going activities of department interns- Developed attendance building strategies and assets to provide turn-key and custom marketing tools to incoming meetings and conventions - Created and distributed a wide variety of email distributions to 3,000+ member contacts, - Mastered various CRM, CMS, DAM and email distribution platforms - Tracked and reported on departmental goals via media database and CRM- Crafted strategic content for quarterly sales newsletters and email marketing strategies to 20,000+ meeting planners and clients

  • Communications Coordinator

    • Aug 2014 - Jan 2020

    As the first CVB in the country to have a full-time Group PR team, I have had the unique opportunity to work with convention and meeting planners to help promote New Orleans and build attendance at their events. Our two-person Group PR team (part of a nine-person PR department), creates turn-key marketing solutions and customized marketing tools for meetings of all sizes and industries, and helps our sales team secure and retain business. - Work directly with all incoming meetings and conventions to provide custom marketing tools, develop attendance building strategies and assist with media outreach- Plan and execute video shoots with external partners- Film and edit internal video projects- Write and distribute press release, media alerts and pitches to local and national media- Assist Convention Sales department with securing and retaining bookings through marketing materials, bid packages, client presentations, etc.- Work with inter-departmental committees to plan and execute major events including the annual National Travel & Tourism Week parade and rally- Craft strategic content for quarterly newsletters and email marketing strategies to 20,000+ meeting planners and clients- Community management for four social media channels promoting New Orleans tourism- Utilize CRM, CMS, DAM and email distribution platforms - Oversee daily and on-going activities of department interns

  • Public Relations Intern

    • Jan 2014 - Aug 2014

    - Supported all efforts of seven person Public Relations & Communications department- Created marketing materials for conventions including media alerts, microsites and eblasts- Composed advertorials, media pitches and website content- Assisted with organizing and executing press fam trips

• 

  365 Public Relations

  • Greater New Orleans Area

  • Joyhound App Ambassador

    • Jun 2013 - Aug 2014
    • Greater New Orleans Area

    - Assisted with all aspects of app promotions- Managed all social media outlets including Facebook, Twitter and Tumblr

• 

  Loyola University Women's Resource Center

  • United States
  • Higher Education
  • 700 & Above Employee

  • Communications Intern

    • Aug 2012 - May 2013

    - Student Advisory Board Member- Created and cultivated social media presence; Facebook with weekly reach of more than 800; Twitter with more than 100 followers- Wrote content for monthly eNewsletter- Promoted and organized educational and entertainment programming for students

  • Desk Assistant

    • Aug 2010 - Dec 2012

    - Maintained the security in the building by checking resident IDs and registering outside guests

• 

  Washington State Department of Transportation

  • Greater Seattle Area

  • Communications Intern

    • May 2012 - Aug 2012
    • Greater Seattle Area

    - Wrote press releases, traffic advisories and blog posts- Drafted responses to constituent feedback- Updated project web pages- Assisted in organizing and executing public events

• 

  Allied Integrated Marketing

  • Greater Seattle Area

  • Promotions Intern

    • May 2012 - Aug 2012
    • Greater Seattle Area

    - Compiled media contact lists- Attended film screenings and provided evaluation based on personal and audience feedback- Conceptualized and organized promotional events and opportunities for upcoming films

• 

  Sunday Cooks

  • Greater New Orleans Area

  • Communications Manager

    • Oct 2011 - Mar 2012
    • Greater New Orleans Area

    - Produced advertising and communication efforts for student run organization using Adobe Creative Suite

• 

  Tulane Hillel

  • New Orleans, LA

  • Photography Intern

    • Sep 2011 - Feb 2012
    • New Orleans, LA

    - Exclusive photographer for special events- Responsible for selecting and editing images for marketing materials