Experience

• 

  Scott Brothers Global

  • United States
  • Manufacturing
  • 1 - 100 Employee

  • Senior Director, Social Media

    • Jan 2023 - Present

  • Director, Social Media

    • Mar 2020 - Dec 2022

• 

  Disney ABC Television Group

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Social Media Manager, Localish

    • Aug 2018 - Nov 2019

    • Led digital strategy for the launch of ABC’s new national brand Localish, which generated 165 million views across digital and social platforms in its first year.• Established editorial voice for the entire brand.• Oversaw all Localish promotional copy that appeared across digital platforms, including all ABC-owned television station social accounts. • Built and curated Localish.com, and all Localish creative across the ABC app and all OTT platforms.• Managed marketing and editorial calendars, strategically aligning with holidays, analytic trends and ad sales initiatives for optimal performance.

  • Social Media Manager, ABC Daytime

    • Feb 2017 - Aug 2018

    • Manage high-performing social media team for The Chew, a daily talk show on ABC that has over 2.3 million followers across its social platforms.• Develop engaging and data-driven social media campaigns and supervise daily postings.• Work with Integrated Marketing team to manage ad sales initiatives across social platforms.• Cultivate and maintain key relationships with network executives and show producers. Handle high volume, concurrent requests from multiple stakeholders with successful outcomes. • Oversee strategic social content plan to help grow performance, resulting in a 73% YoY increase in Facebook Video Views, 53% YoY increase in total reach, and 44% increase in total engagement.• Rebrand and monetize official YouTube channel, increasing subscribers by 71% in six months.

• 

  Disney ABC Television Group

  • United States
  • Entertainment Providers
  • 700 & Above Employee

  • Senior Content Producer, Digital Media – ABC & The Oscars

    • 2013 - 2017

    • Produced engaging digital content and oversaw digital strategy for high-profile sites and apps for Scandal, Grey’s Anatomy, The Bachelor, Designated Survivor, and more. • Strategically focused on SEO, metrics, and social media trends to optimize content reach and drive video consumption across many platforms, including web, iOS/Android apps, Apple TV, and Roku.• Developed, wrote, and produced original short-form videos, including “Scandal Pops,” a weekly video recap series for the highly engaged Scandal audience. • Interfaced with public relations, social media marketing, and on-air support to ensure digital content was promoted across all channels. • Managed, trained, and mentored interns. Participated in hiring panel for new staff producers. • Recipient of 2013 DATG Digital Media Professional Excellence Award.

  • Senior Content Producer, Digital Media – ABC Family

    • 2010 - 2013

    • Developed and executed new content ideas for Pretty Little Liars (including award-winning “Who Said It” video series), The Secret Life of the American Teenager, and more.• Conceptualized and wrote engaging blogs, quizzes, and galleries.• Worked with social media marketing and network publicity on various promotional campaigns, live Twitter chats, and interactive digital content.• Recipient of 2011 DATG Digital Media Cross-Platform Programming Award.Original Position: Associate Content Producer

  • Coordinator, Digital Media - ABC Daytime & SOAPnet

    • 2009 - 2010

    • Pitched, researched, and wrote blogs, recaps and media galleries for All My Children. • Supported department with diverse editorial needs, newsletters, and BTS video content.

  • Researcher, The View

    • Jan 2007 - Jun 2009

    • Provided comprehensive research and production support for live daily talk show on ABC.• Wrote “Hot Topics” summaries and talking points for Barbara Walters and co-hosts. Collaborated daily with producers and hosts on current events and breaking news stories. Original Position: Tape Coordinator

• 

  Primedia

  • New York, New York

  • Editorial Assistant, Soap Opera Weekly Magazine

    • Jun 2004 - Jan 2007
    • New York, New York

    • Wrote features, news stories, and critical pieces for weekly national magazine. • Interviewed and developed relationships with talent, creative teams, and publicity departments.