Okay, let’s break this down. Eric has a broad range of skills, including marketing strategy, sales, and business development. These skills are in demand, especially in the San Diego area where Encinitas is located. According to national averages, marketing professionals with these skills can command rates between $100-$200 per hour. However, considering Eric’s experience and expertise, I’d estimate his rate to be on the higher end of this range. Taking into account the cost of living in Encinitas, which is relatively high, I’d adjust the rate downward to $125 per hour. This rate reflects Eric’s value as a marketing leader with a strong track record of driving growth and delivering results.