Experience

• 

  Constellar

  • Singapore, Singapore

  • Head, Partnerships (Principal Consultant)

    • Aug 2023 - Present
    • Singapore, Singapore

    As Principal Consultant to the event teams in Constellar, he helps them to forge impactful connections between people, ideas, and communities through their signature events.He further advises the teams to unlock business opportunities in key industry sectors such as food security, fintech, industry transformation, food & beverage, and consumer IT & electronics. Notably, Constellar's portfolio boasts flagship events like AccelerateToZero, Agri-Food Tech, BuildTech Asia, Franchise Licensing Asia, Industrial Transformation APAC, Food2China, Malaysian International Food & Beverage Trade Fair, Comex & IT Show, World Food Fair, and BeerFest Asia.Working through the great event teams at Constellar, he hopes to help Constellar transform market insights into tangible business opportunities

• 

  SPH Media

  • Singapore
  • Media Production
  • 700 & Above Employee

  • Vice President Marketing

    • Sep 2014 - Dec 2022

    Led and grew marketing team of 25 across various marketing sub-domains - campaign planning, acquisition, on-boarding & engagement, retention & segmentation, CRM, data analytics, strategic planning and account based marketingDirected a customer experience team of up to 40 staff, responsible for the daily operations of service delivery and technical support.Managed marketing budget annually - P&L responsibility, forecasting and reporting on a monthly basis.Responsibilities:Responsible for annual budgeting and P&L Led Customer Lifecycle Marketing for all Media ProductsTranslate in-depth understanding of local and regional audiences and its media consumption behaviors into strategies and campaigns to reach specific outcomesLed full-funnel marketing across acquisition, engagement, retention and upsellManage CRM marketingAccountable for large accounts-based marketing and negotiation of complex subscription packagesData analytics and segmentation to identify different audience sets for improved engagement, conversion, retention and upselling opportunities.Collaborate with regional editorial (Content) team on driving usage, downloads and conversionsKey achievements:Achieved YoY growth of 15% from 2019 to 2021Grew e-commerce site to account for 80% of sales revenue in 2022Secured overseas revenue growth of 75% through diverse initiativesBoosted sales acquisitions by 50% with nett increase of 15% in annual revenue from Read with ST campaignReduced annual churn rate by 20% and prevent migration or loss of subscribersAttained 40K new subscriptions within 24 months from hybrid digital product, SPH News TabletSigned various deals worth 7 figures per annum with various ministries and large corporate clientsCaptured 6-figure partnership from 2018 with Ministry of Home Affairs (MHA)Organized thought leadership webinars (example in Indonesia) as part of regional outreach efforts

  • Head of Marketing

    • Sep 2012 - Aug 2014

    Led Marketing team to plan campaign planning and acquisitionManage Loyalty programme under SPH Rewards for our users and subscribersManaged acquisition budget annually - P&L responsibility, forecasting and reporting on a monthly basis.Responsibilities:Responsible for annual budgeting, P&L and acquisition campaign planningManage and optimised performance marketing to acquire on various platforms such as Google, Facebook, Linkedin etc. at targeted CPAA/B test and optimised ecommerce funnel to maximize conversion and reduce drop-offCampaign planning and partnership marketing to achieve acquisition targets at agreed CPAOptimisation of e-commerce funnel to improve conversion rate and reduce drop-off.Key achievements:Doubled acquisition numbers within 1 yearImproved conversion rate at ecommerce site subscribe.sph.com.sgBuild up performance marketing team and data attribution model for optimization of CPA

  • Senior Manager, Loyalty & Events

    • Aug 2010 - Aug 2012

  • Manager, Marketing & Business Development

    • Nov 2009 - Jul 2010

  • Manager, Magazines

    • Nov 2006 - Oct 2009

• 

  Sphere Exhibits Private Limited

  • Singapore

  • Head of Marketing (Concurrent Appointment)

    • Aug 2016 - Aug 2018
    • Singapore

    Accelerated marketing activities for ITSHOW, COMEX, and Yummy Food under SPHere (events & conference arm of SPH), overseeing team of 6 and yearly budget for consumer events.Core responsibilities:- B2B & B2C Marketing- Strategic Planning- Project Management- Budget Management- Channel Strategy- Content Management- Cross-Functional Team Leadership- Stakeholder ManagementKey achievements:- Achieved YoY revenue increase of 15% from 2016 to 2018 from all consumer event- Introduced trade-in program for ITSHOW and COMEX, enabling consumers to exchange old and used devices for cash vouchers to offset purchases- Increased footfall to events by 30% in 2018 as compared to 2017

• 

  Pan Services

  • Singapore

  • Co-Founder

    • Jan 2003 - Aug 2006
    • Singapore

    - Start-up focused on automation of food ordering process- Sold off in 2006

• 

  Singapore Press Holdings

  • Singapore

  • Senior Executive

    • Jan 2001 - Jan 2003
    • Singapore

    Manage Sales Channels for the distribution of newspaper via the vendor network. Introduce KPI for delivery standard, debt performance and penetration study. Manage and implemented a new Customer Service system for 24 customer service officers.