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Eric Newell is a seasoned marketing expert with 20+ years of experience in demand generation, lead generation, and marketing strategy. He has held senior roles at Anteriad, MeritB2B, and Oceanos, driving growth and delivering best-in-class data strategies. He holds a Bachelor of Science in Marketing from Suffolk University and certifications in Account Based Marketing from SiriusDecisions.

Credentials

  • SiriusDecisions Account Based Marketing
    -

Experience

    • Senior Vice President Of Performance Marketing

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Senior Vice President of Performance Marketing
      • Apr 2024 - Present

      Anteriad, a Mountaingate Capital portfolio company, is a global full-funnel B2B marketing and data solutions provider here to change the game for your business. We partner with you to drive demand, generate qualified leads, and improve pipeline results for your organization.You'll move leads down your funnel faster with our robust analytics, actionable insights, tech-enabled solutions, and fully customizable programs. Whether you want a managed service or a self-service solution, we’re here to help you drive growth.

    • Vice President, Strategy & Customer Success
      • Mar 2022 - Apr 2024

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President, Strategy & Customer Success
      • Apr 2021 - Apr 2022

    • Vice President, ABM & Demand Management
      • May 2018 - Apr 2021

    • Senior Director, Strategy
      • Jan 2014 - May 2018

      - Build, operationalize and lead a team of analysts and strategists to deliver best-in-class data strategies to support demand creation and lead generation programs for enterprise technology clients- Work with leadership, operations and technology teams to design OmniSolutions; a diverse portfolio that includes media, international and creative assets which meet a wide range of demand generation needs- Expand MeritDirect operations with the opening of a new office location in Boston, MA

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director, Strategic Accounts
      • Jan 2011 - Dec 2013

      - Managed several of the firm’s largest accounts including Autodesk, Red Hat, Iron Mountain, EMC/RSA and more, working one-on-one with each client on an ongoing basis to develop integrated demand generation plans and track success metrics - Played a key role in shaping the company’s unique differentiator – List Intelligence™ - Managed many of the firm’s key vendor relationships, ensuring competitive deals to ensure clients received more value from their marketing spend- Managed multiple teams internally- Specialized in identifying new business and partnership opportunities

    • Senior Project Manager
      • Jun 2005 - Dec 2010

      - Managed a large client portfolio providing strategic planning, program execution and campaign measurement- Ensured client investments were effectively allocated to the optimal data and media products

  • OnPoint
    • Greater Boston Area
    • Director of National Accounts
      • Feb 2004 - May 2005
      • Greater Boston Area

      - Lead business develop efforts for a startup promotional marketing company- Co-developed and executed the companies first marketing plan

Education

  • 2002 - 2006
    Suffolk University
    Bachelor of Science, Marketing
  • 2015 - 2015
    General Assembly
    Product Management
  • 2007 - 2007
    Dale Carnegie
    Sales Advantage
  • HHS

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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