Experience

• 

  RetailMeNot

  • United States
  • Online Media
  • 100 - 200 Employee

  • Channel Merchandiser

    • Jan 2022 - Present

    Creation, curation, and growth of RMN US Event and Cash Back web pages for Desktop, Mobile, and App using in-house CMS tools and Contentstack. Interpreting performance data via Tableau to optimize page performance and SEO value (Event page performance YoY 2023: +51% CVR, +43% CTR, +14% Sales & +32% Commissions. YoY 2022: +110% CVR, +35% Sales & +35% Commissions). Working cross-functionally with various teams to develop, test, and improve CMS tools and page operations, refine event plans and expectations, edit and distribute creative assets to various channels via monday.com, review new ad packages, fulfill ad placements, and provide performance recaps across the organization. Pre-2024: RMN Canada website merchandising and ad operations for homepage, email (YoY 2022: +117% Open Rate, +133% Outclicks, +70% CTR), and social media. Assisting with RMN US email merchandising, production, QA, and sends.

  • Sr Content Optimization Associate

    • Feb 2020 - Dec 2021

    Providing an exceptional user experience by identifying, testing, and scaling content best practices and engagement strategies as a subject matter expert. Improving efficiency and coverage of page management to meet business and operational needs.

  • Merchandiser

    • Jun 2015 - Jan 2020

    Managing advertiser portfolio, interpreting and preparing performance data in Google Slides/PowerPoint for presentation, communicating with affiliates and account directors, tracking performance in Tableau, identifying opportunities, and curating store page offers.

• 

  Pro Media Group, Inc

  • Austin, Texas Area

  • Commercial Operations

    • Nov 2014 - Jun 2015
    • Austin, Texas Area

    Editing television and radio commercials for broadcast in Premiere Pro and Audition, recording and providing voice over, dub request creation in Core ad sales program, providing traffic and communication to clients, order submission/uploading to FTP, ensuring proper delivery of media/proof of del...

• 

  ESPN / Longhorn Network

  • Austin, Texas Area

  • Freelance Production Assistant

    • Oct 2014 - Nov 2014
    • Austin, Texas Area

    Assisting crew members with set up for broadcast, transportation of equipment, and running various errands.

• 

  Funimation

  • Contract Video Engineer

    • Feb 2014 - Sep 2014

    Restoration of the animated television series Dragon Ball Z using Digital Vision's Phoenix film restoration software to improve image quality and remove spots and blemishes from a High-Definition film capture.

• 

  Precision Camera & Video

  • Austin, Texas

  • Photo Lab Technician - Photoshop & Printing

    • Aug 2008 - Dec 2013
    • Austin, Texas

    Responsible for all custom Photoshop retouching, wide-format printing on inkjet photo and fine art papers, xerox printing, flatbed scanning of prints and negatives, file conversion and transfer, custom order preparation, face-to-face and over the phone customer support, sales, and transaction pro...

• 

  Explosive Shorts and Center Stage TV

  • Dallas, Texas

  • Intern

    • Jan 2008 - May 2008
    • Dallas, Texas

    Editing short video spots in Avid and radio spots in Adobe Audition, organizing tapes and data, dubbing and logging tapes, completion of music cue sheets and other organizational forms, production assistance including preparation and operation of video, audio, and lighting equipment, set construc...

• 

  University of North Texas

  • Denton, Texas

  • Biology Dept. Courier and Stockroom Assistant

    • Jun 2007 - Dec 2007
    • Denton, Texas

    Mail/package organization and delivery, inventory recording and distribution, data entry, and restocking.