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Eric Farley is a seasoned executive with 28 years of experience in sales, manufacturing, operational management, and retail management. He has led the growth of several companies, including Waterfront Brands, where he increased sales by 47% in the first year and 89.5% since 2015. He has also managed various departments, including sales, marketing, and manufacturing, and has experience in customer service, call center operations, and vendor relations.

Experience

    • General Manager, Business Acceleration
      • Jan 2010 - Present

      Sales, manufacturing and operational management of the technology leading manufacturer of power pedestal products. National and international distribution of PowerSnap technology PowerPorts and EnergyMates focusing on the Marine and RV markets at retail and wholesale levels. Re-organization and re-direction of the HyPower brand after four years of declining sales leading to a 47% increase within the first full year, up 89.5% since 2015. Full operational responsibility for the division’s performance including sales, marketing and manufacturing while cross functioning as a key member of the executive team.

  • Hansford and Haley
    • Howe, TX and Van Alstyne TX
    • Managing Director
      • Jan 2008 - Jan 2010
      • Howe, TX and Van Alstyne TX

      On-Line retailer of soaps and other spa products from all over the road focusing on the "green" marketplace.

    • Sales, Customer Service, Conact Services Manager
      • Jan 2005 - Jan 2008

      Managed in-bound call center operations and analytics. Directed the sales function within the newly formed Customer Relationship Management group; specific responsibility for implementing new selling strategies, upgrading remote call center performance and improving operational efficiency. Oversaw four line supervisors, a staff of 80 and call volume that exceeded 5,000 in-bound contacts daily. Headed an internal initiative evaluating the value of combining four separate functions – Sales, Customer Service, Provisioning and Technical Assistance - into a solitary Customer Relationship Management Group while continuing as Customer Service Manager. This initiative was credited with paving the way for Sage’s sale by not only reducing staff by 10% but also with costs savings approaching 15-to-17%.

    • Managing Director
      • Feb 1996 - Jan 2005

      Retail Card and GiftManufacturer of Candles, and Natural Body Care Products. Directed the daily operations of a boutique manufacturing and retail organization marketing greeting cards, gifts and four in-house manufactured lines of candles and personal body care products. Oversaw both store-front operations with heavy sales support from trade show and event marketing strategies.

    • VP of Store Operations, Marketing and Merchandising
      • Aug 1988 - Feb 1996

      Home Aplliances, Electronics and Furniture retailer. Led the explosive growth of a four-store department store chain marketing appliances, electronics and furniture in East Texas. Accountable for maintaining sales team performance and unit volumes on the sales floor; developing and implementing aggressive multi-media advertising campaigns; managing vendor relations and overseeing inventory management and fulfillment.

Education

  • 1975 - 1979
    University of Oklahoma

Suggested Services

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Industry Focus. “Retail”

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