Experience

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  Alpha Phi Alpha Bldg Fundation

  • Director Of Communications I Editor Of The Sphinx I Host & Exec. Producer Of Sphinx Talk

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  Alpha Phi Alpha Fraternity

  • United States
  • Civic and Social Organizations
  • 700 & Above Employee

  • Director Of Communications I Editor of The Sphinx I Host & Exec. Producer of Sphinx Talk

    • May 2021 - Present

    • Same as previous Interim Chief Communications Officer/Editor-of-The Sphinx position• Conceived and executed first-ever bus transit advertising campaign• Secured brand placement atop the PECO Crown Lights Building above the downtown Philadelphia skyline once a week for a month• Led and implemented strategy to significantly increase social media audiences across all platforms• Increased production and delivery of The Sphinx magazines (both print and digital) from bi-annually to quarterly.• Established new digital weekly e-newsletter, The Brotherhood Matters to reduce excessive emails

  • General Member

    • Feb 1989 - Present

  • Assistant Director of Marketing & Communications/Managing Editor - The Sphinx

    • Jul 2020 - May 2021

    • Same as previous Assistant Director position• Proposed, advocated, and implemented Cision media monitoring and distribution platform reaching over 1.4 million media contacts for media outreach and crisis brand management; In addition, drafted comprehensive crisis/brand management strategy implementing new technology.• Managed and coordinated all marketing, direct mail, and advertising efforts on behalf of the Fraternity, including securing 90K in free national magazine advertising in NBA All-Star Program, and the LA Lakers and Miami Heat Yearbooks• Led marketing & communications strategy, logistics, collateral, and collaboration with Global Design Interactive on the first-ever Hybrid 96th General Convention in Indianapolis, Indiana with nearly 3,000 in -person and virtual attendees.

  • Interim Chief Communications Officer/Editor of the Sphinx

    • Nov 2019 - Jul 2020

    • Solely coordinated, managed, wrote, and edited all aspects of the quarterly publications of The Sphinx, producing two editions• Collaborated with the publications committee and the executive director in developing a strategic marketing, communications, and branding plan on behalf of the Fraternity• Managed and coordinated all marketing, direct mail, and advertising efforts on behalf of the Fraternity, including securing 60K in free national magazine advertising in NBA All-Star Program and Baltimore Ravens Yearbook within first two months of position• Leadership led to The Sphinx magazine being awarded a Silver Award for Annual or Quarterly Magazine or Journal category and the 2019 Convention Souvenir Journal being awarded a Gold Award for Convention Program category in the Association Trends Salute To Association Excellence• Secured visual brand placement and script inclusion of Alpha Phi Alpha Fraternity, Inc. in TV episode of NCIS New Orleans directed by Levar Burton• Secured ongoing media placement for news releases and media statements• Oversaw videography, editing and voice-overs to assure quality production• Proactively and reactively managed crisis communications• Developed new fraternal marketing, communication, branding policies and procedures• Supervised all public relations efforts and provides senior level strategy and direction• Developed new collaborative relationships with key community organizations, businesses, and local government, including initiating negotiations with Amazon Web Services (AWS) as a strategic partner• Ensured financial reports and supporting documentation are prepared as outlined in funding agreements• Collaborated on the creation of a bi-annual Sphinx budget

  • Assistant Director of Public Relations & Community Engagement/Managing Editor - The Sphinx

    • Sep 2017 - Nov 2019

    • Created and coordinated marketing, public relations, crisis communications and brand strategy in collaboration with the Assistant Executive Director for the 150,000-member international, advocacy non-profit to ensure that all communications are strategic, consistent, accurate and conform to the mission and objectives of the Fraternity • Co-coordinated, managed, wrote, and edited all aspects of the quarterly publications of The Sphinx• Provided briefings to key stakeholders and headquarters leadership team• Assessed opportunities for external engagement on behalf of the Fraternity• Co-supervised and managed marketing and public relations department staff and vendors• Managed, developed, and enhanced communication and multi-media platforms, helping to establish the new Sphinx Radio and Sphinx TV platforms• Created and coordinated ongoing relationships with print, broadcast, and digital media on the local, national, and international level, pitch press opportunities, coordinate media appearances/interviews as well as drafted talking points and speeches• Served as the Fraternity’s official community liaison with the responsibility of building stronger collaborative partnerships between fraternal organizations, advocacy organizations, community groups, elected and appointed officials and other organizations, i.e. establishing the NAACP Memorandum of Understanding, etc.• Developed new community outreach tactics and approaches that focus on providing resources and training to chapters and regions• Managed the overall direction, content, creation, development, and publication of The Sphinx Magazine• Awarded two 2019 Fraternal Communications Association Annual Awards (third place) for Writing – News Feature Article and (second place) for Story Packaging – Feature Article for my Sphinx magazine article, “Blacklash: Surviving & Transcending The End Of The New Reconstruction” and “Blacklash/Survival 101” story package.

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  WordsByWebb.com

  • Baltimore, Maryland Area

  • IAO Certified Life Coach

    • Jan 2019 - Present
    • Baltimore, Maryland Area

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  Universal Life Church

  • Ordained Minister

    • Sep 2018 - Present

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  Keller Williams Flagship of MD

  • Millersville, Maryland

  • Realtor (of Dream Homes By Webb)

    • May 2017 - Present
    • Millersville, Maryland

    Dream Homes By Webb at Keller Williams Flagship of MD is the state's premier source for home buying and selling. We specialize in not only finding and marketing dream homes, but also helping clients realize the unique living experiences they desire.

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  The Khepera Center for Expression & Social Change

  • Michellville, MD

  • Senior Fellow and Founder

    • 2006 - Present
    • Michellville, MD

    • Develop and teach academic and social change educational curriculum, content, programming and trainings for schools, colleges, and other institutions, and its professionals• Write articles, presentations, grant proposals, bios for non-profit institutions, businesses, schools and individuals• Secure earned media coverage• Lead workshops and trainings• Serve as a facilitator, presenter or keynote speaker at a myriad of national, regional and local conferences and events• Develop and implement media campaigns on drug abuse and HIV/AIDS awareness, etc.

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  Sell Your Baltimore Home Fast | Best Offer Properties, LLC

  • Baltimore, Maryland Area

  • Manager

    • Jul 2015 - Dec 2019
    • Baltimore, Maryland Area

    * Marketing* Acquisitions* Sales

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  Lincoln University

  • Lincoln University, PA

  • Director of the Office of Communications & Public Relations

    • Sep 2012 - Feb 2017
    • Lincoln University, PA

    Prior to hiring of Associate Vice President for External Relations, Marketing & Communications (from 2012 – 2014):• For first two years, supervised staff for three departments (Communications & P.R., Media Production Center & Sports Information) as well as served as primary media spokesperson prior to appointment of Associate Vice President for External Relations, Marketing & Communications• For first two years, conceptualized and led comprehensive university website redesign and redevelopment efforts• In first year, oversaw and completed planning and implementation of comprehensive university marketing and rebranding effort, including data collection and surveying, university name revision, development of new corporate and athletics marks, new brand identity statement/slogan, new satellite campus naming protocols• In first year, established multiple, coordinated social media platforms (e.g. Twitter, Facebook, Youtube) and effectively implemented and now utilize social media and media management tools (e.g. Meltwater, Vocus, Hootsuite, etc.)• In first year, redeveloped and redesigned the biannual university magazine and quarterly university newsletter; also resuming regular publication• From 2013-2014, developed and implemented media component of $10 million endowment campaign• Oversaw a $1.5M communications operations, equipment and advertising budgetCurrently (from 2014 – Present)• Coordinate and advise leadership and key stakeholders of media strategy • Oversee and manage two communications staff members• Oversee and coordinated the development and publication of the university’s magazine and newsletter• Write hundreds of speeches, fact sheets, press releases, VNR scripts, talking points, and op-eds and letters-to-the-editor; as well as secured top placement for key stakeholder op-eds and letters-to-the-editor• Secure earned media coverage• Proactively direct and manage crisis communications

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  American Heart Association, Office of Media Advocacy

  • Washington D.C. Metro Area

  • Communications Manager for Advocacy

    • 2000 - 2002
    • Washington D.C. Metro Area

    • Wrote hundreds of speeches, fact sheets, press releases, VNR scripts, talking points, and op-eds and letters-to-the-editor; as well as secured top placement for key stakeholder op-eds and letters-to-the-editor• Served as media spokesperson• Led and coordinated media advocacy strategy on FDA tobacco regulation for the nation’s largest public health nonprofit in conjunction with affiliated national public health groups

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  The Souls Group, Inc.

  • Bowie, MD

  • Consultant

    • 1995 - 2000
    • Bowie, MD

    • Wrote and distributed nationally-syndicated, Soul Searching, column on issues of race and popular culture• Served as a facilitator, presenter or keynote speaker at a myriad of national, regional and local conferences and events• Wrote press releases and artistic bios as well as developed and implemented marketing strategies;

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  Thomson Newspapers

  • Washington D.C. Metro Area

  • Washington News Correspondent - Washington Bureau

    • 1993 - 1995
    • Washington D.C. Metro Area

    • Provided news coverage of politics and public policy issues for 10 Thomson-owned newspapers; including federal prisons, coal and seafood issue beats• Awarded Minority Conference Fellowship from Investigative Reporters & Editors, Inc., Miami, FL for reporting coverage; and awarded Paul Miller Washington Reporting Program Fellowship for reporting coverage from The Freedom Forum, Arlington, VA

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  Tribune Chronicle

  • Warren, OH

  • Reporter

    • 1992 - 1993
    • Warren, OH

    • Provided general assignment coverage of the city of Warren, including police, city government, courts and features• Received Associated Press Regional Award for team coverage: Nepotism in Local Governments, 1993• Received (2) Thomson Awards of Excellence for team coverage: Racism project, 1993; Nepotism in Local Government, 1993

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  The Pittsburgh Press, The New Informer, The Vineland News Journal, Cincinnati Enquirer, Info Tech Re

  • PA, NJ, OH, DC

  • Freelance Reporter

    • 1988 - 1992
    • PA, NJ, OH, DC