Experience

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  Bastian Solutions

  • United States
  • Transportation, Logistics, Supply Chain and Storage
  • 700 & Above Employee

  • Inside & Online Sales Director

    • Sep 2020 - Present

    The Inside & Online Sales Director plays a key role in leading and guiding an inside sales team that works with our customers to provide and ensure products meet their specified applications and criteria with best in class service and support. The Director, along with the entire Inside and Online Sales Team, will provide sales support and assistance to our Field Sales network, Integrated Systems customers and our online/eCommerce sales efforts by responding to customer inquiries and performing a variety of duties related to these inquires in a timely manner. Responsibilities include:• Collaborating cross-functionally to manage and direct all aspects of inside and online sales• Hiring, training, managing, and optimizing a world-class team of inside sales representatives and ecommerce professionals, empowering and enabling them to achieve their goals• Orchestrate all aspects of a strategic planning• Combine existing expertise in sales, marketing, technology and management to deliver a superior brand and customer experience for all clients• Ensures the team has all the ongoing sales, account management, product, operational and technical training needed to succeed• Oversee the ecommerce website managing the overall user experience, including site navigation, content development, checkout funnel and promotional campaigns• Integrated campaigns that will deliver an increase conversion rates, overall order size, managing margin performance across all vendors and products• Manage eCommerce marketing strategies and solutions, AdWords, product listing ads (PLA’s) SEO, monitoring methodologies and analytics• Provide thought leadership, innovation and process optimization initiatives such as implementing software and other industry best practices.• Expected to meet/exceed goals (customer service, orders processed, revenue…) through efficient management of the sales process across all product lines and medium

  • Director of Marketing & eCommerce

    • Jul 2014 - Sep 2020

    The Director of Marketing and eCommerce will oversee Bastian Solutions’ marketing and ecommerce efforts. They are responsible for collaborating cross-functionally to manage and direct all aspects involved in the respective departments. This includes strategizing, planning, developing and executing content plans, overseeing the generation of promotional materials and campaigns, monitoring performance analytics, website traffic and building awareness positioning for the company's brands, among other things. They also be work closely with the executive team and business unit managers to develop and execute a wide variety of campaigns that will help to maximize opportunities and market share.Responsibilities:• Overseeing marketing and eCommerce departments • Orchestrating all aspects of marketing and eCommerce strategic planning. • Combine existing expertise in sales, marketing, technology and management to deliver superior marketing, brand and shopping experience for all customers.• Provide thought leadership, innovation and process optimization initiatives.• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.• Developing and managing advertising and promotional campaigns.• Building brand awareness and positioning.• Supporting sales and lead generation efforts.• Direct integrated campaigns that will deliver an increase in leads and conversion rates across all services and products• Overseeing website content marketing, social media strategy, SEO and analytics• Oversee the ecommerce website managing the overall user experience, including site navigation, product content development, and checkout funnel • Organizing company conferences and trade shows• Identify new areas of opportunity beyond current brand offering

  • Director of Marketing

    • Jul 2013 - Jul 2014

    The Director of Marketing will oversee Bastian Solutions’ marketing efforts. They are responsible for providing guidance to the marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating marketing plans to those involved, and building awareness and positioning for the company's brands. They also be work closely with the executive team and business unit managers to develop and execute a wide variety of marketing campaigns that will help us maximize opportunities and market share. Responsibilities:• Overseeing marketing department and the marketing team• Evaluating and developing our marketing strategy and marketing plan.• Planning, communicating, directing, and coordinating marketing efforts.• Competitor research.• Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.• Developing and managing advertising campaigns.• Building brand awareness and positioning.• Supporting sales and lead generation efforts.• Organizing company conferences and trade shows• Overseeing website content marketing, social media strategy, SEO and analytics• Identify new areas of opportunity beyond current brand offering

  • Marketing Manager

    • Sep 2012 - Jul 2013

  • Director of Multimedia

    • Jan 2006 - Sep 2012

  • Sr. Multimedia Specialist and Video Producer

    • Jan 2001 - Jan 2006

  • Multimedia Specialist

    • Jan 1996 - Jan 2001

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  Wabash College

  • Crawfordsville, Indiana, United States

  • Assistant Soccer Coach

    • Aug 2005 - Dec 2005
    • Crawfordsville, Indiana, United States

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  Heritage Christian School

  • United States
  • Primary and Secondary Education
  • 300 - 400 Employee

  • H.S. Boys Soccer Varsity Coach

    • Jun 2003 - Jun 2005

  • H.S. Boys Soccer Varsity Assistant Coach

    • Jun 2002 - Jun 2003

  • H.S. Boys Soccer Jr. Varsity Coach

    • Jun 1999 - Jun 2002

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  Metropolitan School District of Washington Township

  • Indianapolis, Indiana, United States

  • 7th & 8th Grade Boys Soccer Coach

    • Jul 1998 - Oct 1999
    • Indianapolis, Indiana, United States

    Eastwood Middle School 7th and 8th Grade Boys Soccer Coach

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  BSA LifeStructures

  • Indianapolis, Indiana Area

  • Graphic Applications

    • Jun 1995 - Jan 1996
    • Indianapolis, Indiana Area

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  EEB Creative

  • Indianapolis, Indiana Area

  • Freelance Graphic Design

    • Jan 1990 - May 1995
    • Indianapolis, Indiana Area