Experience

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  Colmobil Corp.

  • Rosh HaAyin, Center District, Israel

  • Head of Staff - Transport and Commercial Vehicles Unit

    • Oct 2023 - Present
    • Rosh HaAyin, Center District, Israel
• 

  Eastern Automobile Marketing (1994) Ltd

  • Israel

  • VP Sales and Marketing

    • Aug 2021 - Nov 2023
    • Israel
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  NEWPAN

  • Rishon LeZion Area, Israel

  • Chief Operating Officer

    • 2019 - 2021
    • Rishon LeZion Area, Israel

    Managing the Operations Division, that facilitates the supply chain of all the brands and products, as well as the operational procurement, facilities maintenance and legal compliance.• Import of thousands of TEUs annually from around the globe.• Responsible for the storage and nation-wide distri...

• 

  Carasso Motors LTD

  • Deputy General Manager, Dacia Division Manager

    • 2018 - 2019

    Managing the business operation of Dacia – a growing and successful brand (over 4,000 units of annual sales), focused on the retail market.• Leading the brand, improve brand awareness and brand positioning in the eyes of the Israeli car consumers, while growing in market share.• Negotiation with the manufacturer.• Planning the product line-up to match the demands of the local market.• Planning the local marketing policy (advertising campaigns, digital activity, customers' club, PR and more).• Managing a nation-wide network of 5 sales centers (about 30 workers and managers).• Leading procedure for constant improvement in the performance of the sales network and customers' satisfaction.• Responsible for the implementation of customer-oriented work methods and Sales-Force CRM system in the company's sales operations.

  • Deputy General Manager, Spare Parts and Accessories

    • 2014 - 2018

    Managing the business activity of Spare-Parts of the 5th biggest car importer in Israel (P&L unit with an annual turnover of hundreds of millions of NIS). Leading marketing initiatives that led the activity to double-digit annual growth while dealing with a highly competitive market.• Team management of over 40 employees in a diverse cross-section including sub-managers, sales department, service teams, staff and warehouse workers.• Purchasing management from overseas manufacturers and local suppliers.• Operating a computerized logistics center with an area of ​​6,000 square meters and a nation-wide distribution service.• Maintaining high level of service and customer satisfaction.• Implementation of the MBO approach (outcome thinking and management by objectives) within the senior management of the company and in the division's staff.• Leading the Company's preparations for dealing with the wide regulation reform of the automotive sector in 2016

  • Manager of a strategic planning process

    • 2013 - 2014

    Leading a cross-company project of long-term strategic planning, in order to adapt the Company to significant growth in its business activity (50% growth within 3 years). The project has implemented various methodologies for strategic planning, such as Disney's "Complete Creativity Model" and the "balanced scorecard". The project was accompanied by a steering committee headed by the CEO and involved dozens of managers.

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  Champion Motors LTD

  • Motor Vehicle Manufacturing
  • 200 - 300 Employee

  • Manager, Strategy and Business Development Division

    • 2008 - 2013

    A member of the senior management team.Leading projects with strategic importance to the Champion Motors group, during this period the company more than doubled its market share and reached 2nd position in total annual car sales. Responsible for the improvement and optimization of business processes in the company, being involved in the planning and thinking processes of the different divisions.· Cross-company projects, for example: Leading the CRM project in the company - business characterization of the system which was developed in the company and implementation of customer-oriented concept within the sales network, which helped the company to become the market-leader in the private sector.· Management of the marketing operation, vehicle fleet and security system of the company (35 employees in the division, including sub-managers).· Leading the "Business Skills" module and training managers and salesmen in the company's sales academy.· Managing the sales of armored vehicles to government offices and security agencies.· Responsible for the development of the business relationship of Allied Group (the mother company of Champion Motors) with the motor industry in China.· Analysis, recommendations and application of decisions regarding the confrontation of the company with the regulatory changes in the Israeli automotive field (as part of a committee of the board of directors headed by Prof. Swary).

  • Marketing Operation Manager

    • 2004 - 2008

    Characterization of working procedures for the marketing divisions, reporting directly to the General Manager. The job required deep understanding of the needs of the different divisions, with consideration of the company’s standards and the relevant regulations.· Management Responsibility over the test-drive and new car delivery department, which also included accessories sales team and a call-center.· Managing a team of workers, which supports the sales network.· Defining and managing the logistic processes of the marketing divisions, start from the import of the cars to the country, through their storage, the PDI and the delivery to the customer.· Negotiation and communication with suppliers in the field of logistics and automotive accessories.· Defining the needs for IT planning and development for the marketing divisions.

  • Audi-Seat Senior Product Manager

    • 2005 - 2007

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  Champion Motors LTD

  • Motor Vehicle Manufacturing
  • 200 - 300 Employee

  • Audi Product Manager

    • 2001 - 2004

    Responsible on the managing and planning of the technical and logistical aspects of the marketing activity of the Audi premium car brand, reporting to the Division Manager.· Responsibility on the daily contact between the importer and the manufacturer.· Conducting negotiations with the manufacturer and other suppliers.· Planning the income budget of the division and product pricing.· Defining specifications for the different products.· Stock management and ordering cars from the manufacturer.· Training the sales team.· Sales to VIP customers.

  • Sales advisor - "Audi" main showroom

    • Apr 2001 - Nov 2001

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  Israeli Defence Force

  • Career Comunication Officer (Lieutenant)

    • Apr 1997 - Apr 2001

    Deputy company commander in a field intelligence unit.Today: Reserve officer (Lieutenant Colonel).

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  Private Business

  • Personal Import of American Cars

    • 1997 - 1997

    Marketing and sales to Israeli customers of new American cars that are not imported to Israel by the official importers. I located the cars in the USA or Canada and took care of all the procedure of import and customs clearance, until the delivery to the customer in Israel.

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  Israeli Automobile Corporation LTD

  • Assistant Import Manager

    • 1994 - 1997

    General importers of Ford cars in Israel· Market research· Competitors analysis· Homologation· Sales of new cars

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  Automotive Equipment LTD

  • Sales Advisor

    • 1991 - 1993

    Sales advisor of new cars in the main showrooms of Chrysler, Ford and Suzuki in Tel-Aviv.