Experience

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  Seville Classics

  • Marketing Manager

    • 2023 - Present

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  LocalAway

  • Head of Business Development

    • 2022 - 2023

    Created an online presence using organic and paid campaigns for multiple brands reporting directly to the CEO. Manage a team of 5 direct reports and indirectly lead 100+ influencers and brand representatives for a 5-million-dollar company.• Optimized sales funnel by creating a comprehensive and focused content marketing strategy to fuel business growth• Singlehandedly initiated the alliance with TikTok to become one of the three companies in the USA to be a TSP (TikTok Shop Partner)• Selected and onboarded +1000 influencers and created a training program to become live sellers• Achieved $1.5M investment funding through family offices• Supervised and mentored 40 influencer teams to produce campaign ideas• Transformed clients’ businesses by integrating structured marketing campaigns including SEM, PR, lead generation, and social media optimization• Established a social media program and grew to multiple platforms with +100K active followers while developing dedicated policies, and resources • Built brand recruitment, and customer acquisition strategy for Nutr nut Milk Maker and LuckyVaults • Cultivated strong business relations with key clients such as Alexander Wang, Citizens of Humanities and B2klab

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  RIC Tech

  • Los Angeles, California, United States

  • Head of Marketing

    • 2020 - 2022
    • Los Angeles, California, United States

    Led sales and business development, full-cycle event management, project management, business planning and implementation, and marketing & and communications strategy. Drove consistent revenue gains and increased sales through effective leadership of people and processes.• Devised and implemented customer acquisition strategy and 3D printing public education programs for robotic construction solution company• Generated $10M in revenue by establishing a sales strategy to promote products through organizing and attending domestic and international trade shows • Secured $20M contract in the pipeline with the State Government of Iowa• Hired, trained, and managed 6 direct and 20 indirect reports• Facilitated the construction of the world’s first 3D printed bridge and park and partnered with the United Nations to build Kenya refugee housing• Worked closely with the Beijing Winter Olympic Committee to create the prototype for the 3D-printed house• Collaborated with multiple low-carbon emission concrete labs in China and competitors to conduct market research

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  Enyou Brand Management

  • Cleveland, Ohio, United States

  • Founder

    • 2015 - 2020
    • Cleveland, Ohio, United States

    Branded and launched a marketing consulting agency providing business development, project management, and execution, building social networking functionality, and establishing social media presence for top-notch brands.• Built social media campaigns for 47 popular brands including Kiehl, UGG, Neutrogena, Haley’s, Freshbeauty, and Walmart• Grew client’s social media presence by 30% and average engagement rate by 28% within one year• Developed 100+ influencer portfolios• Created multiple marketing campaigns customized to the unique characteristics of target to maximize brand awareness and customer acquisition• Established integrated marketing alliances to generate leads, boost customer engagement, increase market share, maximize ROI, and improve cost efficiencies to strengthen business growth, reputation, and credibility

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  The MetroHealth System (Cleveland, OH)

  • Cleveland/Akron, Ohio Area

  • Strategy Consultant

    • 2017 - 2018
    • Cleveland/Akron, Ohio Area

    Drove strategic planning process to improve revenue goals and market share. Analyzed the productivity of medical providers and developed strategies to optimize the clinic's capacity. • Improved patient outcomes by analyzing referral patterns and medical partner deployment to drive effective targeting • Increased operational revenue by over $10M and grew contribution margin by $2.8M (30%)• Delivered presentations to the senior leadership and recommendations were communicated to C-Level executives for implementation