Experience

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  Adavinci

  • Colombia
  • Strategic Management Services
  • 1 - 100 Employee

  • Marketing and Content Specialist

    • Jul 2023 - Oct Present

    Develop and execute Marketing Strategies for the company's AI services, focusing on the target audience. Create engaging marketing materials, such as blog posts, press releases, social media content, etc. Conduct market research using CDP to understand the Customer Journey, identifying key trends, and optimizing the company's strategy, messaging and content. Achievements: Co-authored pivotal documents with the management team, successfully published in a leading printed and digital U.S. magazine, enhancing corporate visibility and industry credibility. Execute multiple events across Mexico, Uruguay and the United States to generate new Leads and at the same time achieve Brand Awareness and Market Presence.

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  Varon Studio

  • Colombia
  • Advertising Services
  • 1 - 100 Employee

  • Creative and Strategic Marketing Director

    • Mar 2022 - Dec 2023

    Led the creation and execution of branding, digital marketing, and commercial strategies for emerging brands in sectors such as technology, fintech, beverages, and e-commerce, overseeing everything from initial concept to market launch for a long-term positioning in the U.S. and LATAM markets. Managed multidisciplinary teams managing creative, technical, and strategic execution across identity and storytelling. Translating to bilingual campaigns and digital platforms aligned with enhancing user experience, aligned to commercial goals, and building engaged communities. Designed and implemented data-driven strategies, including CRM architecture, conversion funnels, and retargeting systems to optimize customer journeys and maximize ROI. Directed proposal development and business presentations for clients and investors, aligning strategic goals with brand positioning and market opportunities.

  • Marketing Consultant

    • Apr 2019 - Aug 2021

    Advise the agency's various brands on strategy, commercial management, and financial indicators. Construction and implementation of the online education program in E-Commerce. Creation of Digital Content Strategies (video and blog) in different media to position brands and reinforce the SEO strategy. Achievements: Developed a digital strategy for an ecosystem encompassing educational products and a marketplace, seamlessly integrated with the most popular financial wallets for cryptocurrency transactions.

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  Cenesal Services Corp

  • Marketing Consultant

    • Aug 2022 - Dec 2023

    Build Digital Strategies, tailored to the specific needs of clients. Present proposals to investors and new clients. Guide the customer through the different strategies that could be put in place to have a complete sales cycle (CRM: sales Funnel and post-sales retargeting). Achievements: Developed branding for a Fintech App. Plan the marketing and commercial Strategy focused for a successful launch in the US and Colombia.

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  Mountain Pauka

  • Branding & Marketing Consultant

    • Mar 2022 - Dec 2022

    Brand creation and implementation, including brand and personality books, and articulating the story to create a brand journey. Overseeing the creation of the packaging and website. Achievements: Successfully executed the entire Conceptualization of the Branding and Packaging ideation for fruit beverages to sell in the US market, focusing on eco-friendly materials and distinctive design,

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  Federacion Nacional De Departamentos

  • Colombia
  • Government Relations Services
  • 100 - 200 Employee

  • Administrative & Financial Consultant

    • Sep 2021 - Apr 2022

    Manage and plan the administrative and budgetary activities of the Philip Morris International agreement. Articulate Logistics Contractors, Marketing Agencies and Communication Agencies to carry out events and digital strategies. Achievements: Effectively secured the year-end contracts and established agreements for the new year, while also achieving the renewal of ISO Quality Certification.

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  Malebasics Corp.

  • Marketing & Social Media Consultant

    • Dec 2020 - Aug 2021

    Rebranding of multiple product lines and creation of a digital strategy (SEO and social media) for the brand. Responsible for the affiliation program (Amasti). Generate the Digital Strategy of the E-commerce platforms Amazon: A+ Content, E-bay: Daily Deals. Digital positioning of the wholesale line (Magento II). Achievements: Successfully updated the entire SKU inventory with their respective child items on Amazon and website, while also unifying and strengthening the brand voice across our diverse umbrella products.

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  Idetec

  • Colombia
  • Professional Training and Coaching
  • 1 - 100 Employee

  • Manager

    • Jun 2018 - Jan 2020

    Lead the Commercial Management of the company, enhancing its digital assets. Synchronize the Marketing Strategy, customer management policy and loyalty programs to increase brand awareness. Achievements: Achieved Brand Awareness in the Cundinamarca region for the institution, increasing student enrollment by over 30%

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  Elite Ventures Group

  • Gabon
  • Venture Capital and Private Equity Principals
  • 1 - 100 Employee

  • Marketing Manager

    • Jun 2014 - Jun 2016

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  Premier Credit

  • Colombia
  • Banking
  • 200 - 300 Employee

  • Commercial Manager

    • Sep 2013 - May 2014

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  Finandina Bank

  • Colombia
  • Banking
  • 700 & Above Employee

  • Brand Manager

    • Jun 2012 - Aug 2013

  • Marketing Analyst for rebranding conversion to Bank

    • Feb 2010 - May 2012