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Enrico Asta is a seasoned professional with 30+ years of experience in sales, marketing, and business development. He has a strong background in technology and finance, with expertise in project management, sales strategy, and team leadership. Enrico holds an MBA from the University of Toronto - Rotman School of Management and is a Professional Engineer. He is fluent in English and Italian and has a working proficiency in other languages. Enrico has held various leadership positions in top companies, including Regional Sales Director at Oracle, District Sales Manager at KANA Software, and Business Development Director at TwentyEighty Strategy Execution. He has a proven track record of driving revenue growth, building strong relationships, and delivering results-oriented solutions. With his extensive experience and expertise, Enrico is well-equipped to provide strategic guidance and support to businesses looking to improve their sales, marketing, and project management capabilities.

Credentials

  • Email Marketing
    HubSpot Academy
    Dec, 2021
    - Apr, 2026
  • George Washington University - Associate Certificate in Project Management
    George Washington University
  • Professional Engineer
    Ontario Society of Professional Engineers

Experience

  • Fusemachines
    • Toronto, Ontario, Canada
    • Client Solutions Consultant
      • Dec 2022 - Present
      • Toronto, Ontario, Canada

      I assist enterprises achieve their objectives through the use of Fusemachines's AI and Data experienced consultants.

    • Enterprise Accounts Director | Project Management Software |
      • Jan 2020 - Apr 2022
      • Toronto, Canada Area

      A specialist in advising organizations on how to optimize Project Management effectiveness through the deployment of information technology and professional services solutions.

  • Jama Software
    • Toronto, Canada Area
    • Strategic Account Executive - Canada
      • 2018 - 2019
      • Toronto, Canada Area

      Opened sales operations in Canada signing 3 new logos accounts in first 6 months.Grew revenues from legacy accounts by over 20 % using Force Management and Consultative Sales processes.

    • Business Development Manager
      • 2016 - 2018

      As a consultant, provided marketing and sales services focused at acquiring new logo business from leading government, technology, financial services and manufacturing companies and organizations.

    • Business Development Director
      • 2010 - 2016
      • Toronto, Canada Area

      Identify, develop and engage in business relationships that focus on helping companies maximize their potential using professional skills knowledge transfer and training solutions offered by TwentyEighty Strategy Execution, Formerly IPS Learning & ESI International.TwentyEighty Strategy Execution delivers performance education that closes the strategy execution gap by strengthening peoples’ strategic and project execution capabilities to drive higher performance. By combining the best of cutting-edge university research and proven business techniques, we deliver a performance-focused perspective designed to increase alignment and engagement across teams, business units or the entire enterprise.

    • Regional Sales Director
      • 2007 - 2010

      Developed and implemented marketing and sales initiative to penetrate government accounts for OB10 (a leader in electronic transaction processing. Sold to high technology, financial institutions, communications/media, and consumer packaged goods companies. Forged vendor partnerships with technology and industry specific companies including world's largest credit card processor.

    • Sales Rep
      • 2004 - 2007

      Represented Oracle CRM Solutions to Canadian Corporations focusing on improving sales effectiveness and productivity. Signed over 15 new logo accounts including leaders in the financial services, governments, automotive, technology and professional services.

    • District Sales Manager
      • 2000 - 2004

      Provided opportunity development and securing business relationships with Canadian corporations assisting them in improving service and sales effectiveness, marketing optimization, and customer data utilization. Specialist in new logo signings with quarterly revenue producer for several quarters.

    • Sales
      • 1998 - 2000

      Opened Canadian operations with significant new logos at several financial services and retail organizations.

    • Sales Rep
      • 1995 - 1998

      Top revenue producer with significant new logo signings in the CPG, Financial Services and Technology sectors.

    • Director, Strategic Technologies and Marketing
      • 1993 - 1995

      Developed and executed marketing programs to increase revenues from $40 million to $83 million.

    • Regional Sales Manager
      • 1986 - 1993

      Lead team of 8 Sales Reps and 4 Sales Engineers to routinely over-achieve revenue and profitability objectives.

Education

  • 1989 - 1990
    University of Toronto - Rotman School of Management
    M.B.A., Marketing, Finance
  • 1974 - 1979
    University of Toronto
    B.A.Sc, Engineering
  • University of Toronto
    Bachelor of Applied Science - BASc, Civil Engineering

Suggested Services

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Industry Focus. “Software Development”

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