Experience

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  Aventura

  • Shanghai, China

  • COO

    • Nov 2020 - Feb 2023
    • Shanghai, China

    • Running all Group Functions, except Strategy, Funding, IR and BD. No oversight of the Holding in Sweden.• Acting as bridge between Strategy and Operations, implementing new practices and projects including new projects evaluation methodologies.• Producing Business Plan/P&L projections for prospective brands before project start.• Upgraded Operations ahead of IPO (06/2021) and post IPO: grew Revenue by 50% YOY from 2020 to 2021.• Developed team from 50 to 100 HC. Implemented best practices in Talent Acquisition and Development.• Added Wholesale/Offline channels’ development and management team to digital/ecommerce team.• Enhancing company culture and coaching leadership team towards becoming true Business Partners.• Launched new Aventura Studio for live streaming and content production.

• 

  Christofle

  • Shanghai City, China

  • General Manager - Greater China & South East Asia

    • Jul 2019 - May 2020
    • Shanghai City, China

    Executive Committee member.• Full P&L responsibility, team of 40 in Shanghai, Hong Kong and Singapore.• Omni-channel sales and marketing: retail (6 POS), wholesale/franchises (9 KA), hospitality, B2B/corporate.• Regional operations for 3 subsidiaries, including supply chain, logistics and warehouse management.

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  Chow Tai Fook

  • Shenzhen, Guangdong, China

  • Deputy General Manager - High Jewelry Branding

    • Aug 2018 - Jul 2019
    • Shenzhen, Guangdong, China

    • Led full branding transformation across all functions, for both strategic high jewellery brands: o JEWELRIA – multi-brand fine jewellery retail concept, 39 POS as of 07/2019. o ARTRIUM – high jewellery brand, 4 POS as of 07/2019.• Managed integration of international fine jewellery brands in JEWELRIA.• Launched JEWELRIA’s ecommerce (Tmall and JD.com) and WeChat.• Managed retail training program’ upgrade to high jewellery standards.• Developed high jewellery brands’ marketing and communication plans, from strategy to execution.

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  Baume & Mercier

  • Shanghai City, China

  • China General Manager

    • Jun 2016 - Jul 2017
    • Shanghai City, China

    Joint Venture between Richemont and Chow Tai Fook distributing Baume & Mercier in Mainland China. JV closed in 2017.Reported to JV Board and Baume & Mercier International Sales Director.• Full P&L responsibility, team of 18.• 50% product rotation improvement YOY for 60+ POS by implementing retail excellence practices into wholesale network management: turned brand into profitable one for partners.• Managed JV’s semi-independent operations: finance, HR, legal, IT, customer service, supply chain.

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  JCDecaux China

  • France
  • Advertising Services
  • 700 & Above Employee

  • Deputy General Manager - Airport Division

    • Feb 2014 - Jun 2016

    • RMB 300M P&L, team of 35 across 5 cities. Created and led middle-management leadership team.• Managed governmental airport partners relationships & launched new media, static and digital screens.• Managed CRM Pre-Implementation Study and Implementation.• Created Marketing Director role to strengthen lead generation and enhance media offer.

  • Sales Director - Airport Division

    • Aug 2012 - Feb 2014

    • 35% sales increase YOY despite constrained media budgets and the sudden drop in luxury sales in 2013.• Developed new sales channels, including local agencies, and enlarge customer base across markets.• Led sales team (8 HC) for only non-exclusive airport BU in Group during rapid expansion: from 1 to 4 airports.

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  Xanadu

  • Beijing, CHINA

  • Business Development Manager

    • Oct 2008 - Apr 2010
    • Beijing, CHINA

    Xanadu was an online Travel Agency start-up. I joined to develop offline and O+O integration.• Led Offline from concept, research/analysis and negotiation to project execution.• Successfully launched integrated offline distribution platform (O+O) through partnerships with Carrefour, Auchan and April Gourmet (local retail chain). Opened 5 POS.

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  Carrefour

  • France
  • Retail
  • 700 & Above Employee

  • Regional Imported Products Manager - Beijing Region

    • Sep 2007 - Mar 2008

    • Managed imported products purchasing and negotiation in Beijing Region (9 hypermarkets).• Enhanced coordination with in-store teams via the implementation of standardized product assortments, regular promotion activities and improved stock fulfillment processes.

  • Department Sales Manager

    • Jan 2007 - Aug 2007

    *Chef de rayon*• Team of 25 employees and promoters.• Managed stock, product displays and shelf space (linéaire), orders and merchandise.