Experience

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  Verizon

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • Director of Integrated Marketing Performance, VBG, Brand & Sponsorship

    • Aug 2021 - Jan 2024

    Own end-to-end analytics across CMO including external partners engagement. Provide strategic insights to Marketing Activation Leads (MALs), functional and BU leads on how to maximize full marketing investment; including: ROI of marketing investment, ROI of CX investment, Lead Real-Time Marketing (RTM) measurement framework, Lead measurement and analytics across Sponsorship and Experiential investments

  • Director of Customer Experience Effectiveness

    • Jan 2018 - Jan 2024

    With both Analytics and CX being two of the trendiest topics, the idea of close collaboration between creativity, tech and analytical rigor is exciting! Tasked with designing, deploying and maintaining innovative ways to measure, assess and optimize end to end customer experiences. Working closely with Customer Experience managers, designers and a broad range of business and technology partners across Verizon business units, I am leading the analytical work of a team bringing together CX strategies, measurements, analytics and ROI.

  • FP&A, Director Of Analytics

    • Mar 2013 - Dec 2017

    Formed and managed a team of advanced analytics practitioners with experiences coming from diverse industries and lead a transformation towards a culture of data driven decision making at Verizon. Delivered key projects resulting in multi million $ bottom line impact.Formed and led an internal Advanced Analytics community strong of more than 100 members representing a diverse set of functions and businesses at Verizon.

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  Truthnote Partners - Insys Group

  • New York

  • Consultant

    • 2012 - Mar 2013
    • New York

    Worked with large telco firm to assess analytics capabilities and start transforming the way analytics is used to inform business decisions.

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  Barclays Bank

  • United Kingdom
  • Financial Services
  • 700 & Above Employee

  • Head of Risk Reward Modeling and Analytics - UK Retail Banking

    • Sep 2010 - Nov 2011

    Embedded culture of decision-making based on predictable P&L outcome and returns. Drove business strategies through Risk Reward optimization and trade-off. Led team of 7 senior analysts and statisticians to develop Risk Reward models to measure and control value of existing and prospective assets to retail banking business.

  • Head of Marketing Analytics - Barclaycard International

    • May 2007 - Sep 2010

    Built, led and developed team of 35 analysts responsible for delivering Marketing Analytics subject matter expertise for credit cards and personal loans in Germany, point-of-sale finance in UK and credit cards in Spain, Portugal, Italy, Sweden, Denmark, Norway and South Africa. Partnered with regional and country business leaders to identify, develop and execute analytically-driven business strategies.

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  Citigroup

  • Director International Decision Management - Global Consumer Group

    • Jul 2004 - May 2007

    Partnered with regional and country business leaders to identify, develop and execute analytically-driven initiatives aligned with respective business focus and objectives. Provided leadership and coaching to analytical teams in New York, Germany, Mexico and India.

  • VP Decision Management - North America Cards Division

    • Jul 1999 - Jul 2004

    Managed US Hispanic market and Puerto Rico Decision Management teams. Provided analytically-driven recommendations to gain market share in Puerto Rico while competitive pressure increased from local banks and large US issuers. Assessed and established size, segmentation and unique needs of US Hispanic market through data mining, market research and focus groups.Prior to that, managed team of analysts responsible for Product Strategy and Portfolio analytics for Existing Card Member programs. Developed Profit and Loss forecasts and tracking for all marketing campaigns.