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Bio

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Emma Vivian O'shaughnessy is a seasoned project lead and communications strategist with expertise in digital communications, content creation, and project management. She has a strong background in editing, writing, and research, with experience in various industries, including media, publishing, and non-profit. Emma holds a PhD in English Language and Literature from the University of Cape Town.

Experience

  • DG Murray Trust
    • Cape Town Area, South Africa
    • Project Lead: Amplify| Mobilise| Change: Digital Communications for NGOs
      • Jul 2018 - Present
      • Cape Town Area, South Africa

      I design, produce and lead the Amplify | Mobilise| Change (AMC) project for the DG Murray Trust. AMC has several online communication programmes offering rigorous strategic and practical learning and sharing opportunities for local nonprofits. With our material online, participants learn how to further build and amplify their organisation’s messaging with storytelling and framing, how to mobilise action and heighten core relationships with online tools, how to devise campaigns for positive social change and to establish operational efficiencies within their organisation's communications teams. We blend self-propelled learning with peer support and collaboration. We have worked hand in hand with almost 200 organisations since 2019 and are continuing to grow and expand our reach and value. Visit our website: https://amplifymobilisechange.org/

    • Communication strategist
      • Sep 2021 - Aug 2022
      • Cape Town

      I supported SDI in their communication strategy redesign and with their product and news hub development.

  • WordworksSA
    • Cape Town
    • Online learning designer
      • Jun 2021 - Mar 2022
      • Cape Town

      I helped Wordworks design, develop, produce and publish one of their core literacy programmes as an elearning offering,using Moodle.

  • Rape Crisis Cape Town Trust
    • Cape Town, Western Cape, South Africa
    • Communication strategist
      • Nov 2019 - Jul 2020
      • Cape Town, Western Cape, South Africa

      I helped Rape Crisis recreate their online communication strategy and operation, values based messaging approach, online systems and online reporting processes.

    • Consulting Digital Strategist and Project Manager
      • Jan 2018 - Jan 2019
      • Cape Town

  • King James
    • Cape Town Area, South Africa
    • Head of Content – City of Cape Town
      • May 2015 - Mar 2017
      • Cape Town Area, South Africa

      I headed up content design and production for a large digital governmental project. Along with core members of the team, I was responsible for strategic content decisions, innovative and effective UX/ content solutions, writing, editing, overseeing narrative content production. I was fully responsible for all content deadlines, client management with regards to content, as well as the administration and daily project management of the software content team.

  • Bozza.mobi
    • Cape Town/Johannesburg
    • Head of Content
      • Sep 2014 - Jul 2015
      • Cape Town/Johannesburg

      Bozza is an African mobile marketplace focused on developing and driving Africa's creative economy, particularly in music, video, poetry and photography. I head up Bozza's content strategy including commissions and acquisitions, creative messaging, new business and content partnerships and editorial strategy. I fulfil a number of more fluid daily roles along with the core team too, such as community management, user behaviour analysis, new business opportunity creation, artist negotiations, platform/ product development and people management.

    • South Africa
    • Media Production
    • 700 & Above Employee
    • Digital Content and Strategy Consultant - Daily Sun
      • Sep 2014 - Dec 2014

      Ahead of Daily Sun's new product launch in December 2014, I worked closely with the newsroom team to create and implement appropriate editorial processes and strategies for the new product. In addition, with Media24 Digital News' tech team, I managed the editorial product development and developed the digital strategy of the new site. I worked closely with the advertising and business teams to drive business opportunities for the existing digital title and its new iteration, as well as working on a more creative agenda, developing special (video) projects.

    • Editorial Operations Manager, Digital News
      • Oct 2013 - Sep 2014

      I had a range of responsibilities across the business unit: from overseeing and managing a national team of editorial staff across several titles, developing and driving digital news coverage strategies, developing special project solutions and with the technical teams, driving product solutions to match editorial objectives. I was responsible for developing synergies between the more traditional print newsrooms and our digital production hubs, as well as for project management of Media24 News' national, Afrikaans digital rebranding and amalgamation project of 2014. I was accountable for all editorial targets, the meeting of editorial business objectives and the representation thereof to Media24 News' executive committee(s).

  • NBC News
    • NBC News, Foreign Bureau, London
    • Associate Producer/ Field Producer/ News Desk Editor
      • May 2012 - Sep 2013
      • NBC News, Foreign Bureau, London

      I worked across three key areas: production, news desk and news coverage coordination and research in NBC News' foreign bureau in London. In my time here, I worked extensively as a field producer on both prerecord shoots and live broadcasts, covering both hard news and features. As an associate producer, I worked on a daily basis with NBC's digital library archives, sourcing, licensing, and selecting material for the story; I also wrote and produced feature stories for web. As a desk editor, my responsibility was the technical and editorial coordination of global news coverage situations outside of the Americas. I also spent a large amount of time coordinating and conducting interviews with public figures and celebrities.

    • South Africa
    • Higher Education
    • 700 & Above Employee
    • Managing Editor, postamble – Postgraduate, peer-review journal of African studies
      • Jan 2008 - Aug 2013

      postamble was a postgraduate, peer review journal of African studies; multidisciplinary and radical in its approach to discourse and knowledge. As the managing editor of postamble, I was responsible for the thematic development of our bi-annual online editions, the production management of each edition, recruitment and management of authors and peer reviewers; CMS management and publishing of all editions online; team management, reporting and fundraising.

    • Humanities Postgraduate Conference Co-ordinator
      • Feb 2010 - Dec 2012

      Coordinator of UCT's annual postgraduate humanities conference.

    • Academic Writer
      • Jan 2007 - Dec 2012

      Various articles and conferences

    • Seminar Lecturer in Postmodern and Postcolonial Literatures
      • Feb 2010 - Dec 2010

      I conceptualised and taught bi-weekly English literature seminars on critical theory, postcoloniality and urbanism in Africa, as well as on European and American urban modernism; I developed theoretical readings lists, mentored over 50 students and set and examined all assignments each semester.

    • English Language and Literature Educator
      • Feb 2010 - Dec 2011
      • Cape Town

      Working with the national curriculum, I independently designed and taught courses of Matric English language and literature to both first language and second language students enrolled in Equal Education’s academic support programme. I engaged extensively with departmental regulation, moderation and policy as well as with more organic teaching methods that fitted the academy’s mandates in order to properly instruct and examine my students and develop our young leaders.

    • Art Director/Set Dresser/ Props Master
      • 2001 - 2010
      • Southern Africa

      I worked extensively as a set dresser, decorator and props master on a range of local and international TV, film and advertising productions, in and around Southern Africa.

Education

  • 2009 - 2012
    University of Cape Town
    Doctor of Philosophy (PhD), English Language and Literature
  • 2006 - 2008
    University of Cape Town
    Master of Arts (M.A.), English Literature and Modernity
  • 2005 - 2006
    University of Cape Town
    Honours, English Language and Literature
  • 2002 - 2002
    AFDA
    Directing and Scriptwriting
  • 1998 - 2000
    University of Cape Town
    Undergraduate degree, English and French literature

Suggested Services

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Industry Focus. “Philanthropic Fundraising Services”

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