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Emma Sefton profile image

Emma Sefton

Marketing Manager at Terrapinn Australia
Intro Book
Marketing Manager with expertise in event management and marketing strategy.
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Location
Sydney, New South Wales, Australia, AU
Languages
  • English Native or bilingual proficiency
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Bio

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Emma Sefton is a seasoned marketing professional with a strong background in event management, marketing strategy, and team leadership. She has experience in developing and executing end-to-end marketing campaigns, managing integrated marketing plans, and fostering strategic partnerships. With a Bachelor of Commerce from Macquarie University and various certifications in marketing and digital advertising, Emma is well-equipped to drive marketing success in various industries. She is currently working as a Marketing Manager at Terrapinn Australia, where she has achieved record attendance and grown delegate revenue.

Credentials

  • Gold Duke of Edinburgh's Award
    The Duke of Edinburgh's International Award - Australia
    Jan, 2019
    - Apr, 2026
  • ARTEXPRESS 2018
    NSW Department of Education
    Nov, 2018
    - Apr, 2026
  • Google Ads Measurement certification
    Google AdSense
    Dec, 2022
    - Apr, 2026
  • Google Ads Display Certification
    Google AdSense
    Nov, 2022
    - Apr, 2026
  • Google Ads Search certification
    Google AdSense
    Nov, 2022
    - Apr, 2026
  • Google Ads Video Certification
    Google AdSense
    Nov, 2022
    - Apr, 2026

Experience

  • Terrapinn Australia
    • Australia
    • Events Services
    • 1 - 100 Employee
    • Marketing Manager
      • May 2023 - Present

      Responsibilities• Developed and executed end-to-end marketing campaigns for two B2B trade show events in vastly different industries, requiring the dynamic adaptation of marketing strategies to suit the industry.• Managed integrated marketing plan, brand strategy, marketing budget, strategic partnerships, digital campaigns, communications, customer referral campaigns, PR, and audience segmentation.Achievements• Achieved a record attendance of 3,000 attendees for a long-standing government technology event, Tech in Gov, gaining recognition as Most Valuable Player (MVP) of the team.• Grew delegate revenue by 164% YoY.• Orchestrated a successful launch of a global event, Solar & Storage Live, into the Australian market, achieving a 70% customer rebooking for the 2025 event.• Established strategic partnerships with over 25 business associations and media publications, fostering mutually beneficial relationships.• Conducted audience segmentation and analysis to facilitate targeted networking opportunities, maximising inbound sales leads for sponsors and exhibitors.

    • Marketing Coordinator
      • Oct 2022 - May 2023

  • Bosch Security and Safety Systems
    • Baulkham Hills, New South Wales, Australia
    • Marketing Intern
      • Mar 2020 - Sep 2022
      • Baulkham Hills, New South Wales, Australia

  • Killara Kids. Inc
    • Killara, New South Wales, Australia
    • Educator
      • Nov 2018 - Sep 2022
      • Killara, New South Wales, Australia

  • Ravenswood School for Girls
    • Gordon, New South Wales, Australia
    • Hockey Coach
      • May 2019 - Jun 2019
      • Gordon, New South Wales, Australia

Education

  • 2019 - 2022
    Macquarie University
    Bachelor of Commerce - BCom, Marketing/Marketing Management, General
  • 2009 - 2018
    Ravenswood School for Girls

Suggested Services

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Industry Focus. “Events Services”

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