Experience

• 

  Koala

  • Australia
  • Retail
  • 400 - 500 Employee

  • Sales Director AU

    • Oct 2021 - Present

  • Category Director

    • Jul 2020 - Oct 2021

• 

  George & Matilda Eyecare

  • Sydney, Australia

  • General Manager of Product

    • Jul 2016 - Jun 2020
    • Sydney, Australia

    George & Matilda Eyecare is a locally owned and operated optometry collective.Achievements: - designed product and supply chain to deliver scalable and profitable growth. - negotiation, strategic partnerships and vendor strategy. - product positioning, portfolio management, ranging, pricing and promotional strategy. - launched G&M frame label brand portfolio.- Created a virtual supply chain model connecting multiple vendors. Led the development of the SaaS.

• 

  Luxottica

  • Category Strategy & Sourcing Manager

    • May 2014 - Jun 2016

    Buying and category strategy team lead for Lenses & Contact Lenses.Acheivements- developed the customer acquisition strategy for the contact lens portfolio. - led creation of digital eye strain innovation. Launching“Eyes at Work.”- launched the own label “Loves Eyes” contact lens brand.

• 

  Kellogg Company

  • United States
  • Manufacturing
  • 700 & Above Employee

  • Head of Shopper Marketing & Insights

    • Aug 2013 - Mar 2014

    Shopper marketing lead; integrate shopper marketing & insights. Develop and execute shopper marketing plans.Achievements- built shopper insight centric organisational capability.- developed the 3-year shopper marketing strategy.- executed commercially aligned shopper activation plans.- shopper agency appointment and management.

  • Head of Category & Shopper Marketing, Snacks

    • Jul 2011 - Aug 2013

    Commercial lead for Snacks. The leadership of snacks category management, shopper marketing and customer insights.Achievements- retailer engagement- category growth drivers development- profit improvement planning- price and promotional strategy

  • National Sales Strategy & Planning Manager

    • Dec 2009 - Jul 2011

    Cross-functional lead for shopper marketing, category management and demand planning.Achievements- embedded the Strategic Category Management process.- managed customer trade spend, drove improved efficiency. A&P budget accountability.- led the Costco partnership and business model- Improved forecast accuracy

  • Head of Category Development

    • Jan 2008 - Dec 2009

    Group category management and strategy leadership.

• 

  Reckitt Benckiser

  • Category Development Manager

    • 2006 - 2008

    Category development of household cleaning portfolios. Alignment of customer and Reckitt Benckiser strategies.

• 

  Goodman Fielder

  • sydney, australia

  • Category Development Manager

    • 2003 - 2006
    • sydney, australia

    Category strategist for Uncle Tobys cereal, snacks and soups.