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Bio

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Emma O'Dell is a seasoned graphic artist with extensive experience in finished art, illustration, logo design, and high-end retouching. She has worked in various roles, including digital marketing assistant, freelance graphic artist, and publishing and webstores assistant. Emma holds certifications in digital marketing strategy, marketing analytics and insights, and Google Analytics Certification.

Credentials

  • Marketing Analytics and Insights
    RMIT University
    Jan, 2023
    - May, 2026
  • Digital Marketing Strategy
    RMIT University
    Nov, 2022
    - May, 2026
  • Google Analytics Certification
    Google Digital Academy (Skillshop)
    Jun, 2023
    - May, 2026
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    May, 2023
    - May, 2026

Experience

  • The Y Whittlesea
    • Melbourne, Victoria, Australia
    • Digital Marketing Assistant
      • Mar 2023 - Present
      • Melbourne, Victoria, Australia

  • Freelance
    • Melbourne, Victoria, Australia
    • Freelance Graphic Artist
      • Jun 2007 - Present
      • Melbourne, Victoria, Australia

      Specialising in FMCG Packaging, Branding and Logo Design, Print design, and Digital assets.

  • Permaculture Principles
    • Seymour, Victoria, Australia
    • Publishing & Webstores Assistant
      • Dec 2020 - Oct 2023
      • Seymour, Victoria, Australia

      Independent book publisher/distributor – e-Commerce fulfilment of wholesale and retail online stores. Webstores management (Wordpress); design of digital and print marketing assets.

  • EmmaDilemma
    • Victoria, Australia
    • Textile Designer
      • Dec 2010 - Jun 2019
      • Victoria, Australia

      Custom hand embroidered homewares, Aprons & Accessories, Painted Cigar Box Guitars inspired by 1950’s Culture…Pin-Up…Rock‘n’Roll…Tattoos… Dia de los Muertos…Tiki…Rockabilly…all designed, painted or stitched by Emma 'Dilemma' O'Dell in Victoria, Australia.

  • Motor Brand Design
    • St Kilda, Victoria, Australia
    • Graphic Artist
      • May 2003 - Mar 2007
      • St Kilda, Victoria, Australia

      Finished Artwork, Typesetting, Illustration, Image Retouching and Mock-ups to Packaging, POS, Corporate ID and Annual Reports. Responsible for quality and accuracy from design development through to Print stage, Proof reading, approval and Pre-press.

  • Aquent
    • Melbourne, Australia
    • Freelance Graphic Artist
      • Dec 2002 - May 2003
      • Melbourne, Australia

      A variety of in-house assignments through Aquent and Dux in Design and Advertising agencies, working in Pre-press and Finished Art.

  • Tayburn
    • Edinburgh, United Kingdom
    • Graphic Artist
      • Jul 2000 - Aug 2002
      • Edinburgh, United Kingdom

      Finished artwork, Typesetting, Style Guides, Brochures and Image Retouching for Advertising, Design, New Media, Brands and Corporate units of the business. I was the first point of contact in the studio for Advertising work, and I managed the electronic transmission of Press Advertising to local print news media.

  • Motor Brand Design
    • St Kilda, Victoria, Australia
    • Graphic Artist
      • Sep 1999 - May 2000
      • St Kilda, Victoria, Australia

      Providing Design, Finished artwork, Mock-ups and some Project Management for a large Pharmaceutical company’s range of Packaging, POS, Brochures and Annual Reports. I was also responsible for external liaison with clients and suppliers, and for the studio’s computer backup system.

  • City of Melbourne
    • Melbourne, Australia
    • Computer Services Officer
      • May 1995 - Aug 1997
      • Melbourne, Australia

      Public Affairs department role included Finished Artwork of Annual Reports, Tenders, Brochures, Corporate ID, Style Guides, Signage and Events Displays. I became responsible for managing the studio’s computer budget, network trouble shooting, file management, and supplying files to PC users within the council.

  • Typographical Services
    • South Melbourne, Victoria, Australia
    • MAC Operator
      • Oct 1993 - May 1995
      • South Melbourne, Victoria, Australia

      Traditional typesetting house with bureau and pre-press services. Duties included Finished Artwork, Typesetting, Image Retouching and Bureau duties such as correcting files, outputting artwork, colour proofs and 4-colour film.

  • The Design Department
    • Melbourne, Australia
    • Jnr. Finished Artist
      • Jun 1992 - Oct 1993
      • Melbourne, Australia

      Combining new Macintosh computers and traditional paste-up methods to produce Press Advertising, Catalogues, Brochures and Annual Reports.

Education

  • 2022 - 2022
    RMIT Online
    Digital Marketing Strategy & Analytics, Marketing
  • 2020 - 2021
    Alffie Online
    Certificate III in Business
  • 1990 - 1992
    Melbourne Polytechnic
    Associate Diploma of Graphic Arts (Finished Art)
  • 1980 - 1987
    Ivanhoe Girls'​ Grammar School
    VCE

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