Experience

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  Freelance Writer; self employed

  • Content writer

    • 2007 - Present

    • Research and write SEO-focused posts, make web updates, and create social media campaigns for small business clients.• Craft personal narrative essays for parenting publications.

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  University of California Office of the President

  • News Clips Editor

    • Oct 2016 - Oct 2020

    • Curated a daily news roundup of all 10 UC campuses for senior leadership and 1,500 recipients across the UC system.• Worked to make the clips a more relevant, informative briefing material for executives, as well as a tool to showcase the work of campus comms staff.• Assembled news roundups for special issues as needed.

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  Dallas Theological Seminary

  • Web & Social Media Manager

    • Oct 2012 - Sep 2015

    • Managed all web content for a 2,000-student graduate institution, from simple, high-volume daily requests to creative landing pages for new initiatives.• Coordinated institutional social media presence and all externally facing email communications. Increased Facebook followers by 35% for AY 2014-15 by crafting strategic daily posts. Led a complex collaboration with campus IT and an outside marketing firm to create a new digital donations system, generating 100K+ leads.• Interviewed faculty, students, and alumni to write institutional press releases. Copyedited award-winning quarterly magazine and formatted for online publication.

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  Duke University

  • Durham, NC

  • Special Projects Coordinator, Duke Global Health Institute

    • Nov 2010 - May 2012
    • Durham, NC

    • Coordinated Institute’s first-ever research symposium and reception (attendance: 300). Developed marketing strategy, managed $20,000 budget, edited multimedia presentations and worked with 20+ vendors.• Increased attendance at monthly seminar series by through more targeted publicity on social media and campus advertising outlets.• Created strategic plan for new student events, including commencement ceremony for 400 attendees, online and in-person info sessions for prospectives, and visit day for admitted students.• Additional responsibilities: make regular updates to website in HTML; recruit and train volunteers to staff events; track DGHI media coverage; edit printed materials in Adobe CS5.

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  UC Davis Extension

  • Davis, CA

  • Editor, Marketing Department

    • May 2008 - Aug 2010
    • Davis, CA

    • Wrote press releases and served as primary media contact for seven academic departments. Placed press releases in international trade publications for brewing and viticulture units.• Developed strategic plans for UCDE outreach activities and coordinated marketing displays for educational fairs with the goal of targeted lead generation.• Managed UCDE website content for seven program areas. Developed new business-to-business webpages to increase inquiries for contract training. Made HTML edits in Dreamweaver.• Produced and edited 20 multi-page, print marketing materials each quarter using Adobe CS4.• Promoted from assistant editor, January 2010

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  University of California, Davis

  • Executive Assistant, Office of the Chancellor

    • Sep 2007 - May 2008

    • Coordinated meetings and public seminars (attendance: up to 300) for three executive-level faculty recruitments.• Developed recruitment ads and communications for campus community and national publications.• Arranged teleconference interviews and campus visits for 10 candidates. Served as first contact for candidates and 36 faculty committee members.

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  The Davis Enterprise

  • Davis, CA

  • Editorial Intern

    • Jan 2000 - Dec 2004
    • Davis, CA