Bio
Experience
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Digital Experience Coordinator
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Prologue
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Los Angeles, California, United States
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Producer/Project Manager
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Mar 2021 - Present
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Los Angeles, California, United States
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Producer & Project Manager
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Feb 2022 - Present
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Store No. 8
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Venice, California
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Product Manager, Commerce Innovation (Insperience/Spatialand)
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Feb 2019 - Jan 2021
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Venice, California
• Led Commerce initiatives at Virtual Reality startup under Walmart’s Store No. 8 incubator for next-gen retail• Established results-driven processes across teams to craft a novel shopping experience competitive with established channels (web, mobile, brick and mortar) • Analyzed key customer jou...
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United States
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Retail
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700 & Above Employee
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Manager, Digital Experience & Innovation
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Nov 2018 - Feb 2019
• Partnered cross-functionally with technology, creative, retail operations and marketing teams to define and drive best in class digital customer experience • Utilized data analytics to define success metrics, determine product roadmap and drive incremental quick wins • Collaborated with customer service and social media to integrate customer feedback into innovation roadmap Key Projects:• Led online experience for launch of new beauty category; drove product awareness and demand ahead of in-store launch• Produced web shop for thedropLA immersive pop-up event; increased vendor exposure 2x and drove attributable revenue by over 30%• Managed project to streamline 3 disparate iOS apps into singular cohesive Barneys shopping app • Advanced international strategy on Barneys.com and partner sites
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Digital Experience Coordinator
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Sep 2017 - Oct 2018
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Digital Experience and Communications Assistant
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Nov 2016 - Aug 2017
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SWAROVSKI
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Greater New York City Area
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Freelance Digital Copywriter
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Aug 2016 - Dec 2016
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Greater New York City Area
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Gogoluxe
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New York, NY
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Fashion Market Intern
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Aug 2016 - Nov 2016
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New York, NY
GOGOLUXE is the US-based consulting office for leading international retailers. - Managed New York Fashion Week ticket requests for 25 senior-level clients from renowned international retailers in the luxury space. - Negotiated directly with senior executives at established and emerging designer ...
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Knoll
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Greater New York City Area
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Marketing Intern
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Jun 2015 - Aug 2015
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Greater New York City Area
Summer marketing intern for both KnollStudio and KnollTextiles. KnollTextiles:- Performed competitive pricing research on 4 competitors for a new acoustical panel product.- Researched and developed 5 additional marketing profiles to add to a series initiated the previous summer.- Helped identi...
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Collective Show
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New York, New York
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Intern
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Jul 2014 - Aug 2015
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New York, New York
- Worked with 4 founders of art nonprofit that brings together artist collectives worldwide for local group shows. - Developed social media strategy and simultaneously managed 3 social media accounts. - Initiated Collective Show blog and conducted 4 interviews with founders of artist collecti...
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FACTORY PR
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New York, New York
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Fashion Week Intern
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Feb 2015 - Feb 2015
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New York, New York
- Worked on a rotating team of 7 interns to assist in the production of 5 New York Fashion Week events in 4 days. - Helped to source and coordinate delivery of supplies to the venue.- Assisted with set-up, event management, and breakdown.
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Knoll
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New York, New York
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KnollTextiles Marketing Intern
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Jul 2014 - Aug 2014
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New York, New York
- Developed a series of 4 marketing profiles to highlight custom design capabilities for sales team and annual Board meeting.- Performed competitive research to identify LinkedIn strategy of 8 companies and developed report for Marketing Director. - Supported implementation of advanced search fu...
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The Fralin, UVa Art Museum
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Charlottesville, Virginia Area
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Development Assistant
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Aug 2012 - May 2013
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Charlottesville, Virginia Area
- Maintained Museum's donor network and member database. - Helped develop fundraising strategies; coordinate and prepare mailings. - Assisted planning and coordination of monthly student receptions, with average of 350 attendees per month.
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Education
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McIntire School of Commerce
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University of Virginia
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