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Emily Sefcik is a seasoned marketing professional with extensive experience in social media, advertising, and graphic design. She has worked as a Producer/Project Manager at Prologue and Portal Universe.ETH, and has held various roles at Barneys New York, Knoll, and SWAROVSKI. Emily holds a Master's Degree in Marketing and Management from the McIntire School of Commerce at the University of Virginia.

Experience

    • Digital Experience Coordinator
  • Prologue
    • Los Angeles, California, United States
    • Producer/Project Manager
      • Mar 2021 - Present
      • Los Angeles, California, United States
    • Producer & Project Manager
      • Feb 2022 - Present
  • Store No. 8
    • Venice, California
    • Product Manager, Commerce Innovation (Insperience/Spatialand)
      • Feb 2019 - Jan 2021
      • Venice, California

      • Led Commerce initiatives at Virtual Reality startup under Walmart’s Store No. 8 incubator for next-gen retail• Established results-driven processes across teams to craft a novel shopping experience competitive with established channels (web, mobile, brick and mortar) • Analyzed key customer jou...

    • United States
    • Retail
    • 700 & Above Employee
    • Manager, Digital Experience & Innovation
      • Nov 2018 - Feb 2019

      • Partnered cross-functionally with technology, creative, retail operations and marketing teams to define and drive best in class digital customer experience • Utilized data analytics to define success metrics, determine product roadmap and drive incremental quick wins • Collaborated with customer service and social media to integrate customer feedback into innovation roadmap Key Projects:• Led online experience for launch of new beauty category; drove product awareness and demand ahead of in-store launch• Produced web shop for thedropLA immersive pop-up event; increased vendor exposure 2x and drove attributable revenue by over 30%• Managed project to streamline 3 disparate iOS apps into singular cohesive Barneys shopping app • Advanced international strategy on Barneys.com and partner sites

    • Digital Experience Coordinator
      • Sep 2017 - Oct 2018

    • Digital Experience and Communications Assistant
      • Nov 2016 - Aug 2017

  • SWAROVSKI
    • Greater New York City Area
    • Freelance Digital Copywriter
      • Aug 2016 - Dec 2016
      • Greater New York City Area
  • Gogoluxe
    • New York, NY
    • Fashion Market Intern
      • Aug 2016 - Nov 2016
      • New York, NY

      GOGOLUXE is the US-based consulting office for leading international retailers. - Managed New York Fashion Week ticket requests for 25 senior-level clients from renowned international retailers in the luxury space. - Negotiated directly with senior executives at established and emerging designer ...

  • Knoll
    • Greater New York City Area
    • Marketing Intern
      • Jun 2015 - Aug 2015
      • Greater New York City Area

      Summer marketing intern for both KnollStudio and KnollTextiles. KnollTextiles:- Performed competitive pricing research on 4 competitors for a new acoustical panel product.- Researched and developed 5 additional marketing profiles to add to a series initiated the previous summer.- Helped identi...

  • Collective Show
    • New York, New York
    • Intern
      • Jul 2014 - Aug 2015
      • New York, New York

      - Worked with 4 founders of art nonprofit that brings together artist collectives worldwide for local group shows. - Developed social media strategy and simultaneously managed 3 social media accounts. - Initiated Collective Show blog and conducted 4 interviews with founders of artist collecti...

  • FACTORY PR
    • New York, New York
    • Fashion Week Intern
      • Feb 2015 - Feb 2015
      • New York, New York

      - Worked on a rotating team of 7 interns to assist in the production of 5 New York Fashion Week events in 4 days. - Helped to source and coordinate delivery of supplies to the venue.- Assisted with set-up, event management, and breakdown.

  • Knoll
    • New York, New York
    • KnollTextiles Marketing Intern
      • Jul 2014 - Aug 2014
      • New York, New York

      - Developed a series of 4 marketing profiles to highlight custom design capabilities for sales team and annual Board meeting.- Performed competitive research to identify LinkedIn strategy of 8 companies and developed report for Marketing Director. - Supported implementation of advanced search fu...

  • The Fralin, UVa Art Museum
    • Charlottesville, Virginia Area
    • Development Assistant
      • Aug 2012 - May 2013
      • Charlottesville, Virginia Area

      - Maintained Museum's donor network and member database. - Helped develop fundraising strategies; coordinate and prepare mailings. - Assisted planning and coordination of monthly student receptions, with average of 350 attendees per month.

Education

  • McIntire School of Commerce
  • University of Virginia

Suggested Services

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Industry Focus. “Marketing and Advertising”

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