Experience

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  Agency H5

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Account Manager

    • Sep 2023 - Present

  • Senior Account Coordinator

    • Sep 2022 - Sep 2023

  • Account Coordinator

    • Dec 2021 - Sep 2022

    Client accounts include: Ferrara (Laffy Taffy, Brach’s), Henkel Brands (Persil), Ritual Zero Proof, National Funeral Directors Association

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  All Points Public Relations

  • Deerfield, Illinois, United States

  • Public Relations Associate

    • Oct 2020 - Nov 2021
    • Deerfield, Illinois, United States

    • Pitched regional, national and trade media for clients to secure earned publicity in TV, print and online news sources• Developed written media and communication materials including pitches, press releases, media alerts and byline articles• Liaised with both clients and reporters through arranging press opportunities and strategic campaign building• Monitored industry trends and reporters to effectively identify opportunities and build targeted media lists

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  Bullfrog + Baum

  • New York, New York, United States

  • Public Relations Remote Intern

    • Jul 2020 - Aug 2020
    • New York, New York, United States

    • Applied PR knowledge to client Katz's Delicatessen to craft a collection of deliverables utilized in the agency’s dailyworkflow• Developed writing skills through press releases, fact sheets, copywriting for content calendars and pitches• Identified and vetted influencers and journalists to build media lists to amplify Katz’s upcoming events and products• Collaborated with a team to develop a complete and effective PR and marketing strategy plan for Katz’s to implement

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  Boiler Communication

  • United States
  • Public Relations and Communications Services
  • 1 - 100 Employee

  • Director of Media

    • Jan 2020 - May 2020

    • Provided expertise to the firm on social and traditional media tactics created by coordinators for eight unique campaigns based on content, clarity, consistency and strategic alignment with objectives to fulfill client needs• Managed internal communications for the student-run firm developing creative content to amplify owned social channels to keep stakeholder audience informed on campaign updates, member spotlights and upcoming events

  • Account Coordinator

    • Aug 2019 - Dec 2019

    • Concepted creative ideas with a team to increase awareness of Bloom Kids Collection Boutique in the Lafayette community through social media and search engine optimization efforts• Established a nonprofit partnership and implemented a brand ambassador program for Bloom to give back to its community which broadened their footprint in the greater Lafayette area

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  Purdue Public Relations Student Society of America (PRSSA)

  • West Lafayette, Indiana

  • Director of Com Day Promotion

    • Sep 2019 - May 2020
    • West Lafayette, Indiana

    Created and implemented all promotional materials for Com Day 2020, largest networking event for undergraduate communication students, including social media posts, event flyers, classroom promotion and event program

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  Purdue University Study Abroad Office

  • West Lafayette, Indiana

  • Peer Advisor

    • Aug 2019 - Mar 2020
    • West Lafayette, Indiana

    • Provided general study abroad advising to students by explaining benefits, finding the correct programs, and answering general questions• Designed promotional materials on Powerpoint to be used to call-outs and information sessions• Utilized strong communication, multi-tasking, and customer service skills to effectively share knowledge with students

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  Matchbook

  • Indianapolis, Indiana

  • Public Relations Intern

    • May 2019 - Aug 2019
    • Indianapolis, Indiana

    • Created social media copy and imagery for Facebook, Twitter, LinkedIn and Instagram for agency clients• Built media lists and conducted research using Meltwater software for earned media engagement opportunities• Performed as Social Media Manager for two clients (Ovar’ Coming Together and Wabash Brewing) creating social media strategy, content and analyzing data to meet objectives of increasing online presence• Composed blogs and social content posted on Matchbook’s website and social channels to promote the agency

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  Tippecanoe Arts Federation

  • West Lafayette, Indiana

  • Marketing Intern

    • Sep 2018 - Dec 2018
    • West Lafayette, Indiana

    • Implemented social media calendars and content for Facebook, Twitter and Instagram to promote upcoming events• Planned, wrote and edited Arts Intersect, the monthly e-newsletter sent to hundreds of organization members• Wrote detail-oriented and deadline-based copy for campaigns using Constant Contact, an email marketing software• Analyzed and measured social media reach and interactions using Google Analytics and Facebook Insights

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  Purdue Italian Club

  • Purdue University

  • Public Relations Officer

    • Jan 2018 - Dec 2018
    • Purdue University

    • Club which promotes and engages in Italian culture and tradition• Selected as Public Relations officer to maintain ties using verbal and written communication skills with the club’s publics • Manage social media accounts, creating different posts for events and meetings• Was able to bring prospective club members out to events from social media posts and welcome them into the organization