Experience

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  Haggman, Inc

  • Executive Vice President, Director of Account Service

    • Jan 1993 - Present

    Responsible for overseeing all account management and public relations activities at Haggman from initial strategic development through to creative production and follow-up research. Key client experience includes: Care New England (Women & Infants, Kent and Butler Hospitals), NYSERDA, Con Edison, NSTAR Electric & Gas, AEP Ohio/Columbia Gas of Ohio ENERGY STAR New Homes, Select Restaurants (Top of the Hub, Rusty Scupper, Parkers' Lighthouse), SYLVANIA, Historic New England and BJ's Wholesale Club.- Works in collaboration with clients to identify key strategic and business objectives and to design comprehensive marketing programs to meet these needs- Instrumental in public relations and events marketing programs that are designed to increase media and consumer awareness of client products and services- Identifies key benchmarks for marketing success and helps to create effective measures for determining the efficacy of marketing programs

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  Dun & Bradstreet Software

  • Senior Manager of Worldwide Strategic Communications

    • Jan 1991 - Jan 1993

    Oversaw worldwide marketing communications programs supporting 20 countries and 60 offices. Responsible for a multi-million dollar budget; supervised an internal agency as well as two outside agencies.

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  Mullen Advertising

  • Public Relations Account Supervisor

    • Jan 1989 - Jan 1991

    Directed the guerilla marketing public relations programs for Smartfood Popcorn; set up and managed a network of 11 public relations agencies and headed up the national launch of Smartfood under Frito Lay. Developed the international marketing and communications programs for Malden Mills in five countries. Malden Mills is a leading manufacturer of Polartec fleece fabric.

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  KLRU-TV

  • Director of Advertising and Public Relations, Austin, TX

    • Jan 1988 - Jan 1989

    Responsible for revamping the station's image and helping to make the show "Austin City Limits" the number one Country music show in the country.

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  Mullen Advertising

  • Senior Account Executive

    • Jan 1985 - Jan 1988

    Spearheaded local national public relations programs for Smartfood Popcorn, Tufts Health Plan, Hit or Miss and MediVision.