Experience

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  Go Fish Digital

  • United States
  • Advertising Services
  • 1 - 100 Employee

  • Director of Content

    • Mar 2019 - Present

  • Senior Content Manager

    • Aug 2017 - Mar 2019

  • Content Manager

    • Jan 2017 - Aug 2017

  • Digital Marketing Associate- Content Focused

    • May 2016 - Jan 2017

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  Netsertive

  • Morrisville, NC

  • Client Success Specialist | Account Manager

    • Apr 2015 - May 2016
    • Morrisville, NC

    ·Effectively managed and optimized Search Engine Marketing campaigns totaling over $120,000 in monthly spend for 50+ key home good clients·Utilized Google Analytics to effectively optimize digital marketing strategy to maximize client ROI·Planned and lead monthly strategy calls with 50+ clients to successfully meet business goals

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  Pure Barre

  • Spartanburg, SC

  • Franchise Development Coordinator

    • May 2013 - Feb 2015
    • Spartanburg, SC

    ·Managed the approval through opening process for 140 franchise studios nationwide as project manager and counselor for approved franchisees·Worked collaboratively with each business unit to optimize studios' opening timeline, pre-opening marketing presence and revenue potential·Built out Franchise Development business function including processes, staffing and compliance·Developed and deployed proprietary manual to efficiently structure and accelerate the opening process

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  Cobble Hill

  • Charleston, South Carolina

  • Partnership Manager

    • Mar 2013 - May 2013
    • Charleston, South Carolina

    ·Developed and maintained new business and client relationships through networking and cold calling·Prepared strategic digital proposals and social media analysis & strategy documents for potential clients

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  lululemon athletica

  • Educator

    • Aug 2010 - Apr 2012

    · Coordinated and executed community outreach programs; these included: trunk shows, a studio of the month feature, direct media and social media· Led creative social media campaign that resulted in a 200% increase in social media followers·Allocated budget around key initiatives at start of each financial quarter; monitored to ensure entire budget was utilized and maximized in order to achieve set initiatives

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  Distinctive Events

  • Charleston, South Carolina Area

  • Assistant Coordinator

    • Nov 2009 - Aug 2010
    • Charleston, South Carolina Area

    · Assisted with onsite event coordination, design and décor for a variety of corporate events· Worked collaboratively to plan and execute weddings during the 2010 spring season