Experience

• 

  Loblaw Digital

  • Canada
  • Technology, Information and Internet
  • 700 & Above Employee

  • Sr. Director, Product Management, PCX

    • Dec 2023 - Present

  • Director, SDM Product Management

    • Nov 2019 - Dec 2023

  • Sr. Product Manager

    • Nov 2016 - Nov 2019

• 

  TC Media

  • Canada
  • Advertising Services
  • 500 - 600 Employee

  • Product Director

    • Jun 2014 - Oct 2016

    Responsible for the digital promotions platform, which includes flyer PDF import and scrape application, data management utilities, flyer viewer web sites, web services and api, flyer aggregation web sites (publisac.ca & dealstreet.ca), promo widget, digital display ads, publication archive, and a reporting platform.Key Responsibilities:- Serve as the Product Owner within the Agile framework- Manage the backlog and release schedule, working closely with the Development team to ensure requirements and business priorities were well understood- Train Sales, Marketing, and Client Management teams on new products and features, product positioning, key performance benefits, and target client personas- Worked closely with Sales and Client Management team to scope solutions for new and existing clients, and respond to RFPs- Review and approve client contracts and renewals (signing authority)- Manage contracts and relationships with external vendors- Perform market research and competitive analysis to keep on top of industry trends, and share insights with the team

  • Technical Product Manager

    • Feb 2013 - Jun 2014

    Using the Pragmatic Marketing Framework, served as the Technical Product Manager across multiple digital marketing product lines: Email, SMS, Digital Flyers, and Mobile ApplicationsKey Responsibilities:- Work with the product managers to gather requirements and create detailed functional requirement documents- Work directly with the development teams to determine effort and timelines for new features- Manage the consolidated product roadmap, and internal launch announcements- Research and evaluate potential partnerships

  • Solutions Analyst

    • Aug 2010 - Feb 2013

    Responsible for scoping, estimating, and designing email marketing programs for retailers.Key Responsibilities:- Work closely with clients to identify opportunities and gather requirements- Create Statements of Work that clearly define the scope, costs, and timelines for new projects- Work closely with the development team to ensure requirements are understood and met- Create user guides and provide training to clients- Research and evaluate new technologies and products

• 

  The CUMIS Group

  • Burlington, Ontario, Canada

  • Consultant

    • Oct 2010 - Apr 2011
    • Burlington, Ontario, Canada

    Subject Matter Expert for Data Conversion of the primary policy administration system to a new platform.Worked part time (evenings & weekends) on the final stages of a major project, while working full time at a new company.

• 

  The CUMIS Group

  • Burlington, Ontario, Canada

  • Senior Technical Systems Analyst

    • Mar 2006 - Jul 2010
    • Burlington, Ontario, Canada

    Lead technical resource for the underwriting assessment tool, creditor insurance application system, creditor insurance web services, and life events planner web site.Key Responsibilities:- Participate in all phases of the Software Development Life Cycle, using .NET, JAVA & SQL development environments- Manage the interviewing, hiring, management, and training of 2 co-op students (per term) from the University of Waterloo- Spearheaded the implementation of source control through Visual Studio Team Systems

• 

  ASECO Integrated Systems

  • Oakville, Ontario, Canada

  • Programmer/Analyst

    • Dec 2002 - Mar 2006
    • Oakville, Ontario, Canada

    Provided full life-cycle custom software development for manufacturing clients.Key Responsibilities:- Requirements gathering, design, development, testing, deployment, training, and support- Develop using a .NET & SQL development environment

• 

  mycio.com

  • Waterloo, Ontario, Canada

  • Software Developer

    • Sep 2000 - Dec 2000
    • Waterloo, Ontario, Canada

    1 co-op term with the QA and Software Development team, responsible for creating network security software.

• 

  drugstore.com

  • Bellevue, Washington, USA

  • Software Developer

    • May 1999 - Apr 2000
    • Bellevue, Washington, USA

    2 co-op terms with the QA and Software Development teams for a pharmacy e-commerce company.

• 

  Telesat Canada

  • Gloucester, Ontario, Canada

  • Junior Analyst

    • Jan 1997 - Aug 1998
    • Gloucester, Ontario, Canada

    3 co-op terms with the Flight Dynamics Systems team, responsible for the software used to control the positioning and movement of satellites in space.