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Bio

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Emil Jersling is a seasoned entrepreneur and business strategist with expertise in online advertising, social media marketing, and e-commerce. He has a strong background in management consulting and has worked with various companies, including Naspers Limited and Groupon Belgium. Emil holds an MBA from INSEAD and has a degree in Rocket Science, Avionics, and Nuclear Engineering from RWTH Aachen University.

Experience

    • Advisor
      • Mar 2024 - Present

      Baneco’s mission is to build a healthier planet by reducing Greenhouse Gases, Plastics, and Poverty.I provide guidance on business operations, strategy, data, and investments.

  • Mergenthaler Laser
    • Shenzhen, Guangdong, China
    • Chief Information Officer
      • Feb 2023 - Present
      • Shenzhen, Guangdong, China

      Closed loop temperature control laser systems manufacturing company.Improved recruitment (implement HR candidate tracking system, process redesign, teach interviewtechniques, hired various roles including new CEO), coached leadership team (teammanagement, raising capital), built financial model, created product price list, created marketing material, performance evaluation and analytics of R&D solutions.

    • Entrepreneur in Residence
      • Apr 2018 - Dec 2022
      • Shenzhen, Guangdong, China

      Vibration energy harvesting project at SUSTech University.Built computer models for experimental data. Identified key applications. Setup proof-of-conceptprojects with commercial partners. Managed prototype collaborations. Led investor discussions.

  • Innovation Drive
    • Shenzhen, Guangdong, China
    • Co-Founder
      • Jan 2022 - Nov 2022
      • Shenzhen, Guangdong, China

      Hardware accelerator program for everyday inventors.Interviewed and appraised founder applicants for the program. Led expert presentations to ensurerelevance for cohort participants. Mentored program participants.

  • Beanepic
    • Shenzhen, Guangdong, China
    • Chief Executive Officer
      • Aug 2021 - Nov 2022
      • Shenzhen, Guangdong, China

      Amazon livestreaming influencer marketing agency.Built website, drafted KOL and client contracts, contracted and onboarded KOLs, analysed livestreamperformance, coached KOLs on how to improve livestream performance learning from best-practice inChina, pitched to prospects.

  • Jersling Ventures
    • Berlin, Germany
    • Chief Executive Officer
      • Oct 2016 - Mar 2018
      • Berlin, Germany

      Early stage European start-ups investor.Developed my hard skills in game theory, strategic decision-making, and statistical analysis combined with soft skills on competition psychology and body languge to identify investment opportunities.

  • Carjump
    • Berlin Area, Germany
    • Head of Internationalisation
      • Apr 2016 - Sep 2016
      • Berlin Area, Germany

      CarJump helps you become member for your favourite car-, bike- and scooter sharing operators and to find and book your closest vehicle in a single app.Currently in Germany, shortly in a city near you!

  • building10
    • Berlin Area, Germany
    • Venture Partner
      • Oct 2015 - Sep 2016
      • Berlin Area, Germany

      Building10 is a B2B company builder with the mission to build 10 companies over the next 3 years run by experienced German entrepreneurs and investors.I evaluate new investment opportunities, support portfolio companies and do feasibility tests on new concepts using an accelerated launch methodology.

  • Naspers Limited
    • Berlin Area, Germany
    • Strategic Projects Manager Europe
      • May 2015 - Jul 2015
      • Berlin Area, Germany

      OLX is Naspers online classifieds business and a world leader with presence in Europe, Asia, Latin America and Middle East.My responsibilities, as part of the European leadership team, include supporting our management teams across Europe with key initiatives and as well as activities of key strategic importance for the group.

    • Business Consultant
      • May 2015 - May 2015
      • London

      Created pitch deck, feasibility study and financial model for entertainment and media company pivoting into EdTech with team of serial entrepreneurs.

  • uStamp Sverige
    • Malmo, Sweden
    • Founder
      • Aug 2014 - May 2015
      • Malmo, Sweden

      Sweden's first digital customer loyalty app aimed at small businesses.For Merchants: we provide a unique data driven marketing tool for customer acquisition, retention and reactivation. uStamp allows merchants to acquire and identify loyal customers, communicate with them and encourage their loyalty by rewarding them with free products and services. For Customer: uStamp gathers all loyalty cards in one place — in your smartphone. No more paper cards required to receive rewards from your favorite businesses. www.ustamp.se

  • MentorSverige
    • Malmo, Sweden
    • Founder and CEO
      • Jun 2014 - Aug 2014
      • Malmo, Sweden

      Vi hjälper grundskole- och gymnasieelever genom privatundervisning och läxhjälp i hemmet med hjälp av engagerade och inspirerande högskole- och universitetsstudenter. Genom att matcha eleverna med något äldre förebilder med starka ämneskunskaper och pedagogiska färdigheter samt gemensamma intressen kan våra mentorer hjälpa till att förmedla kunskap, höja prestationsnivån samt skapa förutsättningar för högre självförtroende och självkänsla hos eleverna.http://mentor-sverige.se/

    • Digital Marketing Director
      • Sep 2013 - Dec 2013
      • Kuala Lumpur

      Malaysia’s and Singapore’s leading food delivery service- Automated SEM reporting (Google AdWords), reducing preparation time by 95%- Led team of 5 to increase affiliate marketing reach 15 to 30-fold in 2 weeks- Managed SEO improvements with specialized contractor

  • Rebate Networks
    • Central Europe, Latin America, South East Asia
    • Various (CEO, COO, growth and turnaround advisor)
      • Jul 2010 - Sep 2013
      • Central Europe, Latin America, South East Asia

      Global investor in daily deal companies Turnaround advisor to distressed companies in Czech Republic, Slovenia, Croatia and Vietnam- Redesigned customer service (implemented ZenDesk) and recruitment processes- Restructured teams and compensation structures- Developed marketing plans- Negotiated sale of non-core assets and led investor search effortsCOO of KuponVilag, Hungarian market leader - Led sales efforts to double monthly revenues in 7 months- Redesigned training, reporting, incentive schemes, contract management - Implemented Salesforce, reducing approval times from 15 to 2 days and eliminating 2 FTEs- Structured recruitment processes and setup company's performance feedback programCEO of Notelapierdas, top 5 company in Colombia- Team and management restructuring - Recruitment and management of 42 FTEs, including 6 managers- Achieved 416% revenue growth and 38% cost reduction in 7 months - Website rebuild (Magento ecommerce)Strategic advisor to companies in Argentina, Ukraine, Vietnam and Indonesia- Sales training and recruitment- Developed financial reporting template adopted by group companies globally- Setup CRM system (vTiger)

  • Settlebox
    • Malmö, Sweden
    • Advisor
      • Mar 2013 - Apr 2013
      • Malmö, Sweden

      Improves buying and selling using online classifieds by making it easier, faster and safer- Developed marketing message, value proposition and understanding of customer pain-points- Conducted customer interviews and surveys

  • Groupon Belgium
    • Brussels Area, Belgium
    • Chief Operating Officer (COO)
      • May 2010 - Jul 2010
      • Brussels Area, Belgium

      Belgian market leader in DailyDeals- Setup sales structure growing monthly revenues from 0 (pre-launch) to €50k in 2 months- Recruited 39 people through 138 in-person interviews (855 CV screened, 268 phone interviews)

  • Kaiser Associates
    • London, United Kingdom
    • Managing Consultant
      • Aug 2005 - Aug 2008
      • London, United Kingdom

      Strategic consulting firm specialized in competitive intelligence- Promoted twice in 3 years- Advised UK-based client to €25MM acquisition from initial screening of 197 potential targets- Led several projects including European research managing 4 contractors on 2 month US project- Clients included Coca-Cola, Microsoft, Alcatel-Lucent, BT, Fujifilm

  • Vizero Ltd
    • London, United Kingdom
    • Co-founder and Commercial Director
      • Nov 2003 - Aug 2005
      • London, United Kingdom

      Europe's first online marketplace to buy and sell photos and other digital images- Runners-up in Imperial College’s 2005 Entrepreneurship competition (£5000 prize)- Grew members to ~200- Developed value proposition through competitive studies and primary research

  • UBS Warburg
    • London, United Kingdom
    • Corporate Finance Intern
      • Jul 2002 - Sep 2002
      • London, United Kingdom

      Swiss investment bank- Supported metals and mining team creating in-house financial and operational models - Evaluated and forecasted performance of sector companies- Prepared client reports

Education

  • 2008 - 2009
    INSEAD
    MBA
  • 2002 - 2003
    RWTH Aachen University
    MEng, Rocket Science, Avionics, Nuclear Engineering
  • 1999 - 2002
    Imperial College London
    MEng, Mechanical Engineering

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