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Emerald Wu is a seasoned graphic designer with extensive experience in branding, illustration, and visual communication. She holds a Bachelor of Arts degree in Graphic Design from the University of Pennsylvania and has worked with various organizations, including The Daily Pennsylvanian, Lavner Education, 34th Street Magazine, Fiveable, and The Merionite. Wu's proficiency in multiple languages, including Chinese, Spanish, Japanese, and English, enhances her ability to communicate effectively with diverse clients and audiences.

Experience

    • United States
    • Newspaper Publishing
    • 100 - 200 Employee
    • Deputy Design Editor
      • Dec 2023 - Present

      • Collaborated with management and the business team to spearhead the rebranding of the Daily Pennsylvanian daily newsletter "Daybreak" and the sports newsletter "Quaker Nation"• Collaborated with a team of designers to create unique design packages and guidelines for special issues• Collaborated with website engineers in the redesign of the Daily Pennsylvanian website• Oversaw a team of 5+ associate designers • Designed social media templates that align with brand guidelines

    • Designer and Illustrator
      • Sep 2023 - Dec 2023

      • Designed eye-catching illustrations to complement articles for The Daily Pennsylvanian• Collaborated with layout designers, illustrators, editors, and writers to create cohesive layouts

    • Education Administration Programs
    • 1 - 100 Employee
    • Graphic Designer & Marketing Associate
      • Aug 2023 - Present

      • Developed and implemented a comprehensive brand strategy, aligning brand guidelines across social media, websites, and promotional materials to establish a cohesive and modern aesthetic.• Redesigned the slide deck template utilized in over 50 camps, enhancing alignment with updated brand guidelines and improving visual appeal.• Partnered with educational specialists to create engaging and informative graphics for student curricula, enhancing learning experiences and material retention.• Collaborated with web engineers to overhaul the company website, optimizing user experience and reinforcing brand consistency.

    • Graphic Design and Marketing Intern
      • May 2023 - Aug 2023

      • Produced visually captivating posters, videos, and digital designs• Captured and edited photographs for compelling promotional materials• Developed engaging social media posts and videos to enhance brand presence• Designed impactful promotional newsletters to effectively communicate key messages

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Deputy Design Editor
      • Dec 2023 - Present

    • Designer and Illustrator
      • Sep 2023 - Dec 2023

      • Designed eye-catching illustrations to complement articles for 34th Street Magazine• Collaborated with layout designers, illustrators, editors, and writers to create cohesive layouts

    • United States
    • Education
    • 1 - 100 Employee
    • Senior Designer
      • Mar 2024 - May 2024

      • Directed a team of 40 designers, ensuring strict adherence to project deadlines and maintaining consistent alignment with our brand's design standards.• Oversaw the creation of visually impactful slide decks for more than 20+ AP subjects, enhancing educational engagement, material accessibility, and brand standards.• Played a key role in a collaborative initiative to redesign our slide deck templates, aligning them more closely with the brand's aesthetic and design ethos.

    • Cram Host & Presentation Designer
      • Jun 2023 - Mar 2024

      • Elevate SAT and ACT student performance through study sessions• Foster confidence and precision in students' SAT and ACT skills• Designed visually engaging graphics to enhance the effective communication of complex information

    • Student Host
      • Apr 2023 - May 2023

      • Reviewed AP U.S. History content and AP exam tips, created informative presentations, lesson plans, and activities• Hosted five three-hour review sessions for 700+ students, answered 500+ questions

    • Editor in Chief
      • Sep 2019 - May 2023

      • Directed collaboration between 41 staff members ranging from writers, artists, photographers, and section editors, business managers, social media managers, and website developers • Managed article content, development, and page design for 8 print issues and online publications• Oversaw a team of artists in illustration and design• Individually created 150+ illustrations• Boosted social media engagement by 500%

Education

  • University of Pennsylvania
    Bachelor of Arts - BA, Graphic Design
  • 2019 - 2023
    Lower Merion High School
    High School Diploma, 4.98/5
  • 2022 - 2022
    Rhode Island School of Design
    Pre College Program, Architecture
  • 2021 - 2021
    Pennsylvania Academy of the Fine Arts
    Pre College Program, 4.0/4

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Graphic Design”

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