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Elvira Zernova (Smagina) is a seasoned HR expert with extensive experience in talent acquisition, management, and consulting. As a Regional Human Resources Business Partner at OZON.ru, she supports CIS countries with full HR support, managing subordinates and developing HR plans aligned with business goals. Her expertise spans recruiting, talent management, employer branding, and employee relations, with a strong background in managing teams and optimizing recruitment processes. Prior to her current role, Elvira held various positions at Yandex.Market, including Head of mass recruitment, where she implemented HR metrics and sourced new channels to attract candidates. She also worked as a Recruiter at Laurence Simons, specializing in recruitment of lawyers and compliance specialists into financial services. Her experience also includes roles at Coleman Services, Demis Group, and Staff Empire Holding, where she developed her skills in management recruitment, labor law consulting, and team leadership. Elvira holds a Specialist degree in Jurisprudence from Moscow Finance and Law University and an Upper-intermediate certificate in General English Language from St.Giles International School. Fluent in Russian and English, she is well-equipped to navigate diverse cultural and linguistic environments.

Experience

    • Russian Federation
    • Technology, Information and Internet
    • 700 & Above Employee
    • Regional Human Resources Business Partner
      • Aug 2023 - Present

      Promotion to Regional HR business partner role since August 2023. Area of responsibility: full HR support for CIS countries at Ozon Company. CIS team inculdes business units: product and project teams, analytics, sales, import, last mile, operations (sorting centers and warehouses). Managing 2 subordinates (HR business partners in Kazakhstan and Belarus). CIS countries: Kazakhstan, Belarus, Kyrgyzstan, Armenia, Uzbekistan.

    • HR Business Partner
      • Sep 2020 - Aug 2023

      HR Business Partner at the leading e-commerce company in Russia & CIS for business units with total staff number 450+ employees: 1. Marketing and Advertising monetization, 2. Client Analytics, 3. CIS (office) team (product, sales, last mile). Responsibilities: 1. Partner with business unit leaders to develop and implement HR plansaligned with overall business goals. This includes developing plans for recruitment, retention, talent management, and employee engagement. 2. Lead talent acquisition efforts, including work with hiring managers and recruiters to develop job descriptions and conduct interviews. 3. Ensure that newcomers receive proper onboarding and training to help them integrate into the company culture and understand their roles and responsibilities. 4. Manage employee relations: act as a mediator between employees and management to address any concerns or issues that arise in the workplace. Also work to ensure that company policies and procedures are followed and provide guidance on employee disciplinary actions. 5. Develop performance management plans and conduct performance reviews (two times per year). 6. Collaborate with C&B managers to ensure fair compensation and benefits.

    • Russian Federation
    • Retail
    • 700 & Above Employee
    • Head of mass recruitment
      • Aug 2019 - Aug 2020

      1. Managed a team of 7 subordinates and optimized mass recruitment processes. 2. Implemented HR metrics to improve recruitment effectiveness. 3. Sourced new online and offline channels to attract candidates. 4. Developed KPIs for the mass recruitment team. 5. Budgeted for yearly mass recruitment efforts.

    • Warehouse recruitment manager
      • Feb 2019 - Jul 2019

      1. Developed recruitment processes for Yandex.Market warehouses. 2. Managed mass recruitment and related roles for warehouses. 3. Designed process flow descriptions and optimized automation

    • Senior recruiter
      • Jan 2018 - Feb 2019

      - Managed HR projects and recruitment for logistics, finance, category management, and operations departments. - Led training sessions on effective interviewing techniques.

    • Recruiter
      • Jul 2016 - Dec 2017

      - Managed HR projects and recruitment back office teams (legal, HR, admin, finance) and commerce. - Managed international recruitment for Yandex offices in Europe, Turkey and China.

    • United Kingdom
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Recruitment consultant
      • Oct 2014 - Jul 2016
      • Moscow, Russian Federation

      My individual specialism was the recruitment of lawyers and compliance specialists into financial services, wealth management and real estate with particular focus in the following areas: Retail and Corporate Banking, Investment Banking, Wealth Management, Fund Management, Family Offices, Real Estate/ Retail.

  • Coleman Services
    • Moscow, Russian Federation
    • Recruitment Team Leader
      • Apr 2010 - Aug 2014
      • Moscow, Russian Federation

      Management recruitment process for international and Russian companies (industries: FMCG, Pharmaceuticals industry, Oil&Gas, Energy/Power Generation, Electronics, Petrochemicals, Management consulting, Telecom). Recruitment team creation, management and development (6 subordinates); Interaction with internal and external clients; Labor law consulting; Interaction with local and regional universities (job fairs and jobs advertising); Participation in development of CRM system Terrasoft. Recruitment TL since april 2012 Senior Recruiter (april 2011 - march 2012) Recruiter (april 2010 - march 2011)

    • Russian Federation
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • HR Assistant
      • Nov 2009 - Mar 2010
      • Moscow

    • Russian Federation
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Recruiter (part-time job)
      • Jul 2007 - Sep 2008
      • Moscow

Education

  • 2015 - 2016
    Careerway Inc
    Career Coaching
  • 2014 - 2014
    St.Giles International School (London, UK)
    Upper-intermediate certificate, General English Language
  • 2010 - 2013
    Moscow Finance and Law University
    Specialist, Jurisprudence
  • 2004 - 2009
    Moscow State University of Psychology & Education
    Specialist, Social psychology

Suggested Services

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Industry Focus. “Technology, Information and Internet”

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